Consumer behavior in fashion:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ [u.a.]
Pearson Prentice Hall
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 580 S. Ill., graph. Darst. |
| ISBN: | 9780131714748 0131714740 |
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| 245 | 1 | 0 | |a Consumer behavior in fashion |c Michael R. Solomon ; Nancy J. Rabolt |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ [u.a.] |b Pearson Prentice Hall |c 2009 | |
| 300 | |a XIV, 580 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804143206097485824 |
|---|---|
| adam_text | Titel: Consumer behavior in fashion
Autor: Solomon, Michael R.
Jahr: 2009
Contents
Preface
SECTION I INTRODUCTION
1 Introduction to Fashion Concepts,
Theories, and Consumer Behavior
xi 2 Cultural Influences on Consumer Behavior
40
Consumer Behavior: People in the Marketplace 3
The Nature and Meaning of Fashion 5
Apparel Industry Structure Affects Consumers 5
Fashion Terminology 8
Cycles of Fashion Adoption 13
Is It a Fad, a Trend, or a Fashion? 17
Apparel Brands: National versus Private 19
Fashion Leadership Theories 21
Collective Selection 21
Trickle-Down Theory 22
Trickle-Across Theory 22
Subcultural or Trickle-Up Theory 23
Psychological Models of Fashion 24
Economic Models of Fashion 24
Meme Theory of Fashion 25
What Is Consumer Behavior? 26
Consumer Behavior Is a Process 26
Consumer Are Actors on the Marketplace Stage 26
Consumer Behavior Involves Many Different Actors 27
Consumers Impact on Marketing 27
Relationship Marketing: Building Bonds
with Consumers 28
Marketing s Impact on Consumers 29
Marketing and Culture 30
Interdisciplinary Influences on the Study
of Consumer Behavior 32
The Issue of Two Perspectives on Consumer Research 33
Taking It from Here: The Plan of the Book 35
Chapter Summary 35
Key Terms 36
Discussion Questions 36
Endnotes 37
Understanding Culture 41
Consumer Behavior and Culture: A Two-Way Street 43
Cultural Categories 43
Aspects of Culture 44
Myths and Rituals 48
Myths 48
Rituals 50
Sacred and Profane Consumption 61
Domains of Sacred Consumption 61
From Sacred to Profane, and Back Again 64
Transferring Product Meaning
from Culture to Culture 67
Think Globally, Act Locally 68
Does Global Marketing Work? 70
The Diffusion of Western Consumer Culture 71
Fashion in Postmodern Society 75
Chapter Summary 76
Key Terms 77
Discussion Questions 78
Endnotes 79
3 The Creation and Diffusion of Fashion
Consumer Culture 84
The Creation of Culture 85
Cidtural Selection 89
Culture Production Systems 90
High Culture and Popular Culture 92
Reality Engineering 98
Fashion Products in Movies, TV, and Video Games 99
The Diffusion of Innovations 101
Adopting Innovations 103
Types of Adopters 103
Types of Innovations 105
Behavioral Demands of Innovations 106
Prerequisitesfir Successful Adoption 107
Chapter Summary 110
VI
CONTENTS
Key Terms
Discussion Questions
Endnotes
110
111
111
SECTION II CONSUMER CHARACTERISTICS
AND FASHION IMPLICATIONS 115
4 Individual Consumer Dynamics:
Motivation and Values
116
Introduction 117
Theories of Motivation for Wearing Clothes 117
Modesty Theory 118
Immodesty Theory 118
Protection Theory 119
Adornment Theory 119
The Motivation Process 120
Theories 120
Motivational Conflicts 122
Needs 124
Needs versus Wants 124
Types of Needs 124
Classifying Consumer Needs 125
Consumer Involvement 128
Levels of Involvement: From Inertia
to Passion 130
The Many Faces of Involvement 131
Measuring Involvement 133
Consumer-Generated Content 137
Values 138
Core Values 139
Using Values to Explain Consumer Behavior 141
Materialism: He Who Dies with the Most
Toys, Wins 144
Consumer Behavior in the Aftermath
of 9/11 148
Chapter Summary 149
Key Terms 150
Discussion Questions 150
Endnotes 150
5 Individual Consumer Dynamics: The Self 155
Perspectives on the Self 156
Does the Self Exist? 156
Self, Identity, and Clothing 157
Self-Concept 157
Components of the Self-Concept 157
Self-Esteem and Clothing 158
Self-Esteem Advertising 158
Real and Ideal Selves 159
Public versus Private Self 160
Fantasy: Bridging the Gap between the Selves 161
Multiple Selves and Identities 162
Self-Consciousness 163
Consumption and Self-Concept 164
Products That Shape the Self: You Are What
You Consume 164
Self/Product Congruence 166
The Extended Self 167
Sex Roles 169
Gender Differences in Socialization 169
Gender Identity 170
Female Sex Roles and the Market Place 172
Male Sex Roles 173
Gay, Lesbian, Bisexual, and Transgender Consumers 175
Body Image 176
Body Cathexis 177
Ideals of Beauty 178
Working on the Body 183
Chapter Summary 190
Key Terms 191
Discussion Questions 191
Endnotes 192
6 Demographic Subcultures: Age, Race, Ethnicity 199
Age and Consumer Identity 200
Age Cohorts: My Generation 200
The Appeal of Nostalgia 202
The Youth Market 204
Youth Values, Conflicts, and Appearance 205
Appealing to the Youth Market 207
Big (Wo) Man on Campus: The College Market 210
Baby Busters: Generation X 210
Baby Boomers 212
Fashion, Appearance, and Defying Age 212
Economic Power: He Who Pays the Piper
Calls the Tune 214
The Gray Market 215
Gray Power: Seniors Economic Clout 216
The Fashion Industry s Interest in Seniors
(or Lack Thereof) 217
Perceived Age: You re Only as Old as You Feel 219
Understanding and Selling to Seniors 219
Race and Ethnic Subcultures 220
Why It Pays to Target Ethnic Groups 220
Acculturation 221
Ethnic Groups 224
African Americans 224
Fashion/Clothing/Retailing Implications 225
African Americans and the Media 226
Hispanic Americans 226
The Allure of the Hispanic Market 227
Asian Americans 229
Reaching the Asian American Consumer 230
Fashion/Clothing/Retailing Implications 230
Chapter Summary 232
Key Terms 233
Discussion Questions 233
Endnotes 234
7 Demographic Subcultures: Income
and Social Class 239
Consumer Spending and Economic Behavior 240
Income Patterns 240
To Spend or Not to Spend, That Is the Question 241
Consumer Confidence 242
Social Class 244
A Universal Pecking Order 244
Social Stratification 246
The Rise of Mass Class 250
Social Mobility 251
Components of Social Class 251
Measurement of Social Class 253
How Social Class Affects Purchase Decisions 256
Clothing Decisions by Social Class 256
Class Differences in Worldvkw 257
Targeting the Poor 258
Targeting the Rich 259
Status Symbols 262
The Nature of Status Symbols 262
Fashion and Conspicuous Consumption 263
Other Forms of Conspicuous Consumption 265
Chapter Summary 269
Key Terms 269
Discussion Questions 270
Endnotes 270
CONTENTS vii
8 Psychographics: Personality, Attitudes,
and Lifestyle 274
Personality 275
Consumer Behavior on the Couch:
Freudian Theory 275
Trait Theory 277
Brand Personality 278
Attitudes 280
The ABC Model of Attitudes 281
Product Attitudes Don t Tell the Whole Story 283
Forming Attitudes 284
Levels of Commitment to an Attitude 284
The Consistency Principle 284
Attitude Measurement 286
Multiattribute Attitude Models 287
Using Attitudes to Predict Behavior 289
The Extended Fishbein Model 289
Tracking Attitudes over Time 291
Lifestyles and Psychographics 292
Lifestyle: Who We Are, What We Do 292
Psychographics 295
Trend Forecasting: Peering Into the Crystal Ball
of Consumer Behavior 302
Trend Analysts 303
Fashion Forecasters 305
Chapter Summary 305
Key Terms 306
Discussion Questions 307
Endnotes 307
9 Consumer Perceptions 311
Introduction 312
Object Perception 313
Appearance in Context JO
Person Perception 315
Physical Perception: Sensory Systems 316
Hedonic Consumption and the Design Economy 316
Vision 317
Smell 322
Sound 324
Touch 326
Taste 327
Exposure 328
Sensory Thresholds 329
Subliminal Perception 330
CONTENTS
Attention 331
Perceptual Selection 332
Interpretation 333
Stimulus Organization 334
The Eye of the Beholder: Interpretational Biases 335
Semiotics: The Symbols Around Us 336
Perceptual Positioning 337
Chapter Summary 339
Key Terms 340
Discussion Questions 340
Endnotes 341
SECTION HI FASHION COMMUNICATION
AND DECISION MAKING 345
10 Fashion Communication 346
Basic Components of Communication 347
Dress as Nonverbal Communication 348
Changing Attitudes Through Communication 350
Decisions, Decisions: Tactical Communication
Options 350
An Updated Model: Interactive Communication 351
The Source 355
Source Credibility 356
Source Attractiveness 359
The Message 362
Sending the Message 363
Constructing the Argument 365
Types of Message Appeals 366
Fashion Magazine Contents 371
The Message as Art Form: Metaphors Be with You 372
Chapter Summary 374
Key Terms 375
Discussion Questions 375
Endnotes 376
11 Individual and Household Decision Making 380
Consumers as Problem Solvers 381
Fashion Decision Making 381
Perspectives on Decision Making 381
Types of Consumer Decisions 383
Problem Recognition 385
Information Search 386
Types of Search 386
Fashion Information Sources 387
The Economics of Information: How Much
Search Really Occurs? 388
Cybermediaries 391
Identifying Alternatives 392
Product Categorization 392
Identifying Competitors 393
Product Choice: Selecting Among Alternatives 394
Evaluative Criteria 394
Decision Rules 395
Heuristics: Mental Shortcuts 396
The Family as a Decision-Making Unit 401
Defining the Modern Family 401
Family Decision Making 405
Household Decisions 405
Sex Roles and Decision-Making Responsibilities 406
Children as Decision Makers: Consumers-
in-Training 407
Consumer Socialization 408
Sex-Role Socialization 410
Cognitive Development 410
Chapter Summary 412
Key Terms 414
Discussion Questions 414
Endnotes 416
12 Group Influence and Fashion Opinion
Leadership 421
Reference Groups 422
Types of Reference Groups 422
When Reference Groups Are Important 428
The Power of Reference Groups 428
Fashion Conformity and Individuality 431
Factors Influencing the Likelihood of Conformity 432
Social Comparison: Hoiv m I Doing? 433
Compliance to Norms 433
Fashion Independence: Resistance to Conformity 436
Word-of-Mouth Communication 438
The Dominance ofWOM 438
Negative WOM 442
Opinion Leadership AAA
The Nature of Opinion Leadership 444
Identifying Opinion Leaders 449
Chapter Summary 451
Key Terms 453
Discussion Questions 453
Endnotes 454
CONTENTS
ix
13 Buying and Disposing
Introduction
Situational Effects on Consumer Buying
Situational Segmentation
Social and Physical Surroundings
Temporal Factors
Antecedent States: If It Feels Good, Buy It
Shopping: A Job or an Adventure?
Reasons for Shopping
Apparel Shopping: Love It or Hate It?
Shopping Orientation
E-Commerce: Clicks versus Bricks
Retailing as Theater
Store Image
Atmospherics
In-Store Decision Making
The Salesperson
Postpurchase Satisfaction
Perceptions of Product Quality
Acting on Dissatisfaction
Product Disposal
Disposal Options
Lateral Cycling: Junk versus funque
Chapter Summary
Key Terms
Discussion Questions
Endnotes
SECTION IV ETHICS AND CONSUMER
PROTECTION
14 Ethics, Social Responsibility, and
Environmental Issues
Consumer and Business Ethics
Business and Personal Ethics
Use of Fur for Fashion
Offensive Fashion Advertising and Products
Cultural Differences
Needs and Wants: Do Marketers Manipulate
Consumers?
Social Responsibility
Why Do Consumers Buy from Socially Responsible
Companies?
458
459
460
461
462
463
464
465
466
467
468
469
471
474
474
475
478
479
479
482
483
485
486
488
489
489
491
497
498
The Apparel Labor Issue
Fair Trade Fashion
Environmental Issues and the Fashion Industry
Consumer Concern for the Environment
Green Retailers and Manufacturers
Textile Industry Contributions to a Cleaner
Environment
Green Advertising
Certifications
The Dark Side of Consumer Behavior
Addictive Consumption
Compulsive Consumption
Chapter Summary
Key Terms
Discussion Questions
Endnotes
15 The Role of Government and Business
in Consumer Protection
The Complex Marketplace
Background of Public Policy and Consumerism
Government Protection
Federal Trade Commission
Consumer Product Safety Commission
Food and Drug Administration
Intellectual Property: Trademarks, Copyrights,
and Patents
U.S. Fish and Wildlife Service
Americans with Disabilities Act
Federal, State, and Local Government Consumer
Protection Offices
Consumer Protection from Business Agencies
Better Business Bureau
International Fabricare Institute
499 Direct Marketing Association
499 Other Independent Services
500 502 504 Chapter Summary Key Terms
Discussion Questions
504 Endnotes
505 Photo Credits
508 Index
508
513
514
514
516
518
520
521
522
522
523
526
526
526
527
531
532
532
533
534
543
545
547
552
554
554
556
556
558
558
559
560
561
561
562
564
565
|
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Consumer behavior in fashion Michael R. Solomon ; Nancy J. Rabolt 2. ed. Upper Saddle River, NJ [u.a.] Pearson Prentice Hall 2009 XIV, 580 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Mode (DE-588)4039792-0 s Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s DE-604 Europa (DE-588)4015701-5 g 1\p DE-604 Rabolt, Nancy J. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020523912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Solomon, Michael R. 1956- Rabolt, Nancy J. Consumer behavior in fashion Entscheidungsverhalten (DE-588)4113448-5 gnd Mode (DE-588)4039792-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Consumer behavior in fashion |
| title_auth | Consumer behavior in fashion |
| title_exact_search | Consumer behavior in fashion |
| title_full | Consumer behavior in fashion Michael R. Solomon ; Nancy J. Rabolt |
| title_fullStr | Consumer behavior in fashion Michael R. Solomon ; Nancy J. Rabolt |
| title_full_unstemmed | Consumer behavior in fashion Michael R. Solomon ; Nancy J. Rabolt |
| title_short | Consumer behavior in fashion |
| title_sort | consumer behavior in fashion |
| topic | Entscheidungsverhalten (DE-588)4113448-5 gnd Mode (DE-588)4039792-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Entscheidungsverhalten Mode Verbraucherverhalten Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020523912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT solomonmichaelr consumerbehaviorinfashion AT raboltnancyj consumerbehaviorinfashion |