Private facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The private pr...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Lincoln, Keith (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Kogan Page Limited 2009
Schlagworte:	Retail trade Branding (Marketing) / Management Brand name products / Management Einzelhandel Marketing Markenartikel
Zusammenfassung:	Private facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The private principles -- Private principle 1 : running the risk and living the reality -- Private principle 2 : retailize and be radical -- Private principle 3 : tomorrow's global, social and environmental issues are your opportunities today -- Private principle 4 : educate, navigate and inspire -- Private principle 5 : winning "mind shelf" is the name of the game -- Private principle 6 : innovate, imagineer and involve -- Private principle 7 : restore and reinvent the store -- Private principle 8 : catalyse your communications and brand from till to TV -- Private principle 9 : collaborate and cooperate through co-opetition -- Private principle 10 : shopper solutions steal share of wallet -- For every opportunity there's an even bigger opportunity -- Retailer private principles 1 to 5 -- Retailer private principles 6 to 10 -- Realizing the opportunity together
Beschreibung:	XIV, 297 S.
ISBN:	9780749455934