Optimal pricing strategies: how nonlinear programming enables optimal pricing in digital environment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2010
|
| Schriftenreihe: | Schriftenreihe Merkur
43 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | 150 S. graph. Darst. 21 cm, 201 gr. |
| ISBN: | 9783830049340 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143196841705472 |
|---|---|
| adam_text | TABLE OF CONTENT FOREWORD FROM PROF. DR. BERND SKIERA 7 PREFACE AND
ACKNOWLEDGMENT 9 SYNOPSIS 17 INTRODUCTION 17 AIM AND OVERVIEW OF
DISSERTATION 23 DISSERTATION STUDIES 26 SUMMARY 31 REFERENCES 35
CUMULATIVE DISSERTATION 43 STICHWORT SUCHMASCHINENMARKETING 43 HOW DO
BIDS INFLUENCE POSITIONS OF ADS IN SPONSORED 51 SEARCH RESULTS? AN
ANALYSIS OF THE PROFITABILITY OF DIFFERENT BIDDING 73 HEURISTICS IN
SEARCH ENGINE MARKETING HOW FEE-BASED COMPENSATION LOWERS PROFIT IN
SEARCH 97 ENGINE MARKETING OPTIMIZATION AND ANALYSIS OF THE
PROFITABILITY OF TARIFF 125 STRUCTURES WITH TWO-PART TARIFFS 15
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1000250164 DIGITALISIERT
DURCH
|
| any_adam_object | 1 |
| author | Stepanchuk, Tanja |
| author_facet | Stepanchuk, Tanja |
| author_role | aut |
| author_sort | Stepanchuk, Tanja |
| author_variant | t s ts |
| building | Verbundindex |
| bvnumber | BV036597070 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)654363367 (DE-599)DNB1000250164 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| institution | BVB |
| isbn | 9783830049340 |
| language | English |
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| physical | 150 S. graph. Darst. 21 cm, 201 gr. |
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| spelling | Stepanchuk, Tanja Verfasser aut Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment Tanja Stepanchuk Hamburg Kovač 2010 150 S. graph. Darst. 21 cm, 201 gr. txt rdacontent n rdamedia nc rdacarrier Schriftenreihe Merkur 43 Zugl.: Frankfurt (Main), Univ., Diss., 2009 Preisbildung (DE-588)4047103-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Preisbildung (DE-588)4047103-2 s Suchmaschine (DE-588)4423007-2 s Marketing (DE-588)4037589-4 s Electronic Commerce (DE-588)4592128-3 s DE-604 Schriftenreihe Merkur 43 (DE-604)BV013031929 43 text/html http://www.verlagdrkovac.de/978-3-8300-4934-0.htm Ausführliche Beschreibung DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020517660&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stepanchuk, Tanja Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment Schriftenreihe Merkur Preisbildung (DE-588)4047103-2 gnd Marketing (DE-588)4037589-4 gnd Suchmaschine (DE-588)4423007-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4047103-2 (DE-588)4037589-4 (DE-588)4423007-2 (DE-588)4592128-3 (DE-588)4113937-9 |
| title | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment |
| title_auth | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment |
| title_exact_search | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment |
| title_full | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment Tanja Stepanchuk |
| title_fullStr | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment Tanja Stepanchuk |
| title_full_unstemmed | Optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment Tanja Stepanchuk |
| title_short | Optimal pricing strategies |
| title_sort | optimal pricing strategies how nonlinear programming enables optimal pricing in digital environment |
| title_sub | how nonlinear programming enables optimal pricing in digital environment |
| topic | Preisbildung (DE-588)4047103-2 gnd Marketing (DE-588)4037589-4 gnd Suchmaschine (DE-588)4423007-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Preisbildung Marketing Suchmaschine Electronic Commerce Hochschulschrift |
| url | http://www.verlagdrkovac.de/978-3-8300-4934-0.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020517660&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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