The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Potter, Evan H. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Montreal McGill-Queen's University Press 2009
Schlagworte:	Diplomacy Public relations and politics / Canada / History Diplomatie Relations publiques et politique / Canada / Histoire Außenpolitik Geschichte Canada / Foreign relations / 1945- Canada / Relations Canada / Relations extérieures / 1945- Canada / Relations avec l'étranger Kanada
Zusammenfassung:	The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general
Beschreibung:	Includes bibliographical references and index 1. Introduction: Canada's warm but fuzzy international image -- 2. What is public diplomacy? -- 3. The origins and development of Canada's public diplomacy / Sean Rushton -- 4. Public affairs and international cultural relations -- 5. International education -- 6. International broadcasting and new media -- 7. The economic face of public diplomacy: international business promotion and tourism / Jason Bouzanis -- 8. The practice of public diplomacy -- 9. How to brand Canada: experiences on the ground -- 10. A new architecture for Canada's public diplomacy
Beschreibung:	xvi, 368 p. ill. 24 cm
ISBN:	9780773534353 9780773534520