The portable MBA:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | The portable MBA series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 358 S. Ill., graph. Darst. |
| ISBN: | 9780470481295 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143161437585408 |
|---|---|
| adam_text | Titel: The portable MBA
Autor: Eades, Kenneth M.
Jahr: 2010
Contents
List of Downloadable Materials vii
Preface ix
About the Authors xv
Introduction: The MBA Degree Experience 1
1 Accounting Principles 8
2 The Principles of Economics 28
3 Introduction to Business Ethics 47
4 Marketing Management 63
5 Financial Management 83
6 Operations Management 111
7 Managing People 134
8 Supply Chain Management 156
9 Strategy?Defining and Developing Competitive Advantage 169
10 Financial Analysis and Firm Valuation 187
11 Consumer Behavior 216
12 New Product Creation 227
13 Entrepreneurship 243
14 Emerging Markets and Development 259
15 Enterprise Risk Management 277
16 Leading from the Middle 301
17 Managing Teams 314
18 Starting Your New Career with an MBA 332
Index 339
|
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| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| indexdate | 2024-07-09T22:43:16Z |
| institution | BVB |
| isbn | 9780470481295 |
| language | English |
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| physical | XVII, 358 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Wiley |
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| series2 | The portable MBA series |
| spelling | The portable MBA ed. by Kenneth M. Eades... 5. ed. Hoboken, NJ Wiley 2010 XVII, 358 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The portable MBA series Management (DE-588)4037278-9 gnd rswk-swf Management (DE-588)4037278-9 s DE-604 Eades, Kenneth M. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020497538&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The portable MBA Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037278-9 |
| title | The portable MBA |
| title_auth | The portable MBA |
| title_exact_search | The portable MBA |
| title_full | The portable MBA ed. by Kenneth M. Eades... |
| title_fullStr | The portable MBA ed. by Kenneth M. Eades... |
| title_full_unstemmed | The portable MBA ed. by Kenneth M. Eades... |
| title_short | The portable MBA |
| title_sort | the portable mba |
| topic | Management (DE-588)4037278-9 gnd |
| topic_facet | Management |
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