Introduction to marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[S.l.]
South-Western Cengage Learning
2011
|
| Edition: | 11. ed., internat. student ed. |
| Subjects: | |
| Physical Description: | XXV, 777 S. Ill., graph. Darst. |
| ISBN: | 9780538754873 |
Staff View
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| id | DE-604.BV036573605 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:43:11Z |
| institution | BVB |
| isbn | 9780538754873 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020494666 |
| oclc_num | 654378200 |
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| physical | XXV, 777 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair 11. ed., internat. student ed. [S.l.] South-Western Cengage Learning 2011 XXV, 777 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut |
| spellingShingle | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- Introduction to marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Introduction to marketing |
| title_auth | Introduction to marketing |
| title_exact_search | Introduction to marketing |
| title_full | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_fullStr | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_full_unstemmed | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mcdanielcarld introductiontomarketing AT lambcharlesw introductiontomarketing AT hairjosephf introductiontomarketing |