Introduction to marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
South-Western Cengage Learning
2011
|
| Ausgabe: | 11. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | XXV, 777 S. Ill., graph. Darst. |
| ISBN: | 9780538754873 |
Internformat
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| 035 | |a (OCoLC)654378200 | ||
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| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing |c Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| 250 | |a 11. ed., internat. student ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western Cengage Learning |c 2011 | |
| 300 | |a XXV, 777 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020494666 | ||
Datensatz im Suchindex
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| author | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_GND | (DE-588)128647450 (DE-588)137931328 (DE-588)135615828 |
| author_facet | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_role | aut aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm c w l cw cwl j f h jf jfh |
| building | Verbundindex |
| bvnumber | BV036573605 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)654378200 (DE-599)BVBBV036573605 |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV036573605 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:43:11Z |
| institution | BVB |
| isbn | 9780538754873 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020494666 |
| oclc_num | 654378200 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XXV, 777 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair 11. ed., internat. student ed. [S.l.] South-Western Cengage Learning 2011 XXV, 777 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut |
| spellingShingle | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- Introduction to marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Introduction to marketing |
| title_auth | Introduction to marketing |
| title_exact_search | Introduction to marketing |
| title_full | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_fullStr | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_full_unstemmed | Introduction to marketing Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mcdanielcarld introductiontomarketing AT lambcharlesw introductiontomarketing AT hairjosephf introductiontomarketing |