APA-Zitierstil (7. Ausg.)

McDaniel, C. D., Lamb, C. W., & Hair, J. F. (2011). Introduction to marketing (11. ed., internat. student ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

McDaniel, Carl D., Charles W. Lamb, und Joseph F. Hair. Introduction to Marketing. 11. ed., internat. student ed. [S.l.]: South-Western Cengage Learning, 2011.

MLA-Zitierstil (9. Ausg.)

McDaniel, Carl D., et al. Introduction to Marketing. 11. ed., internat. student ed. South-Western Cengage Learning, 2011.