Language and the market:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Language and globalization
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 286 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780230210608 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036572808 | ||
| 003 | DE-604 | ||
| 005 | 20110426 | ||
| 007 | t | ||
| 008 | 100719s2010 xxuabd| |||| 00||| eng d | ||
| 010 | |a 2009048521 | ||
| 020 | |a 9780230210608 |c alk. paper |9 978-0-230-21060-8 | ||
| 035 | |a (OCoLC)705675144 | ||
| 035 | |a (DE-599)BVBBV036572808 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 |a DE-703 |a DE-11 |a DE-824 |a DE-355 | ||
| 050 | 0 | |a P120.E27 | |
| 082 | 0 | |a 306.44 | |
| 084 | |a ES 100 |0 (DE-625)27791: |2 rvk | ||
| 245 | 1 | 0 | |a Language and the market |c ed. by Helen Kelly-Holmes ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2010 | |
| 300 | |a XVI, 286 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Language and globalization | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Sprache | |
| 650 | 4 | |a Language and languages |x Economic aspects | |
| 650 | 4 | |a Sociolinguistics | |
| 650 | 4 | |a Language and culture | |
| 650 | 4 | |a Communication, International | |
| 650 | 0 | 7 | |a Sprachwandel |0 (DE-588)4056508-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wirtschaft |0 (DE-588)4066399-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 0 | 1 | |a Wirtschaft |0 (DE-588)4066399-1 |D s |
| 689 | 0 | 2 | |a Sprachwandel |0 (DE-588)4056508-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kelly-Holmes, Helen |d 1968- |0 (DE-588)131968491 |4 edt | |
| 856 | 4 | 2 | |m HEBIS Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020493889&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020493889 | ||
Datensatz im Suchindex
| _version_ | 1804143155630571520 |
|---|---|
| adam_text | LANGUAGE AND THE MARKET EDITED BY HELEN KELLY-HOLMES UNIVERSITY OF
LIMERICK, IRELAND AND GERLINDE MAUTNER VIENNA UNIVERSITY MACMILLAN
CONTENTS LIST OF ILLUSTRATIONS VIII ACKNOWLEDGEMENTS X NOTES ON
CONTRIBUTORS XI ,) .T INTRODUCTION 1 HELEN KELLY-HOLMES AND GERLINDE
MAUTNER PART I THEORISING LANGUAGE AND THE. MARKET 1. LANGUAGES AND THE
MARKET 7 GAVIN JACK 2. MARKETS AND LANGUAGES: SOCIOLINGUISTIC
PERSPECTIVES 20 HELEN KELLY-HOLMES PART II LANGUAGE, THE MARKET AND
EMPLOYMENT 3. ANYONE DOING SOMETHING PHONETIC CAN ATTRACT BUSINESS
THESE DAYS : THE DEMAND AND SUPPLY OF ACCENTS IN THE INDIAN CALL CENTRE
INDUSTRY 33 CLAIRE COWIE 4. PACKAGING ENGLISH-SPEAKING PRODUCTS: MAID
AGENCIES IN SINGAPORE 44 BEATRIZ P. LORENTE 5. RECRUITING THE BEST:
ENGLISH, JOB ADVERTS AND THE PRIVATE JOB MARKET IN SRI LANKA 56 MANEL
HERAT AND LINDA MCLOUGHLIN 6. ENGLISH AND THE GLOBAL MARKET: THE
LANGUAGE S IMPACT IN THE GERMAN BUSINESS DOMAIN 68 SUZANNE K. HILGENDORF
PART III COMMERCIAL MULTILINGUALISM 7. LANGUAGE POLICY AND MULTILINGUAL
ADVERTISING IN FRANCE 83 ELIZABETH MARTIN VI CONTENTS 8. LINGUISTIC
LANDSCAPES AND THE MARKET 96 LOULOU EDELMAN AND DURK GORTER 9.
COMMODIFIED ENGLISH IN EAST ASIAN INTERNET ADVERTISING 109 JAMIE SHINHEE
LEE PART IV REVITALISATION AND THE MARKET 10. FROM INDUSTRIAL
DEVELOPMENT TO LANGUAGE PLANNING: THE EVOLUTION OF UDARDS NA GAELTACHTA
123 JOHN WALSH 11. E-COMMERCE AND MINORITY LANGUAGES: A WELSH
PERSPECTIVE 135 DANIEL CUNLIFFE, NICH PEARSON AND SARAH RICHARDS 12.
URBAN RAP GOES TO ARCTIC LAPLAND: BREAKING THROUGH AND SAVING THE
ENDANGERED INARI SAMI LANGUAGE 148 SIRPA LEPPDNEN AND SARI PIETIKDINEN
PART V IDEOLOGIES, MARKETS, LANGUAGES 13. ENGLISH AS OFFICIAL STATE
LANGUAGE IN OHIO: ECONOMY TRUMPS IDEOLOGY 161 BETSY E. EVANS 14.
MULTILINGUALISM WITHIN TRANSNATIONAL COMPANIES: AN ANALYSIS OF COMPANY
POLICY AND PRACTICE IN A DIVERSITY PERSPECTIVE 171 BRITT-LOUISE
GUNNARSSON 15. RAISING LANGUAGE AWARENESS OR REINFORCING MONOLINGUAL
NORMS? A STUDY OF INTERNATIONAL MARKETING TEXTBOOKS 185 HELEN
KELLY-HOLMES 16. SPEAKING COMMERCIAL FEMININITIES AND MASCULINITIES:
ADVERTISING LANGUAGE IN COSMOPOLITAN AND MEN S HEALTH MAGAZINES 201
HEIKO MOTSCHENBACHER PART VI CORPORATE DISCOURSES 17. THE SPREAD OF
CORPORATE DISCOURSE TO OTHER SOCIAL DOMAINS 215 GERLINDE MAUTNER 18. THE
RHETORIC OF CORPORATE MISSION STATEMENTS: VIRTUES AND EMOTIONS FOR THE
MARKET 226 MARIA ISAKSSON AND POUL ERIK FLYVHOLM J0RGENSEN CONTENTS VII
19. THE INTEGRATION OF OTHER SOCIAL DOMAINS INTO CORPORATE DISCOURSE:
THE CASE OF POLITICAL METAPHORS 238 VERONIKA KOLLER PART VII CONCLUSION
20. LANGUAGE AND THE MARKET: APPROACHES, ACTORS AND AGENDAS 251 GERLINDE
MAUTNEF BIBLIOGRAPHY 257 INDEX 283
|
| any_adam_object | 1 |
| author2 | Kelly-Holmes, Helen 1968- |
| author2_role | edt |
| author2_variant | h k h hkh |
| author_GND | (DE-588)131968491 |
| author_facet | Kelly-Holmes, Helen 1968- |
| building | Verbundindex |
| bvnumber | BV036572808 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P120 |
| callnumber-raw | P120.E27 |
| callnumber-search | P120.E27 |
| callnumber-sort | P 3120 E27 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | ES 100 |
| ctrlnum | (OCoLC)705675144 (DE-599)BVBBV036572808 |
| dewey-full | 306.44 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.44 |
| dewey-search | 306.44 |
| dewey-sort | 3306.44 |
| dewey-tens | 300 - Social sciences |
| discipline | Sprachwissenschaft Soziologie Literaturwissenschaft |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01947nam a2200517 c 4500</leader><controlfield tag="001">BV036572808</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110426 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100719s2010 xxuabd| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2009048521</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230210608</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-230-21060-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705675144</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036572808</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">P120.E27</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">306.44</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ES 100</subfield><subfield code="0">(DE-625)27791:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Language and the market</subfield><subfield code="c">ed. by Helen Kelly-Holmes ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke [u.a.]</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 286 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Language and globalization</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sprache</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Language and languages</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sociolinguistics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Language and culture</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication, International</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sprachwandel</subfield><subfield code="0">(DE-588)4056508-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wirtschaft</subfield><subfield code="0">(DE-588)4066399-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Sprachwandel</subfield><subfield code="0">(DE-588)4056508-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kelly-Holmes, Helen</subfield><subfield code="d">1968-</subfield><subfield code="0">(DE-588)131968491</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HEBIS Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020493889&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020493889</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV036572808 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:43:10Z |
| institution | BVB |
| isbn | 9780230210608 |
| language | English |
| lccn | 2009048521 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020493889 |
| oclc_num | 705675144 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-11 DE-824 DE-355 DE-BY-UBR |
| owner_facet | DE-12 DE-703 DE-11 DE-824 DE-355 DE-BY-UBR |
| physical | XVI, 286 S. Ill., graph. Darst., Kt. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Language and globalization |
| spelling | Language and the market ed. by Helen Kelly-Holmes ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2010 XVI, 286 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Language and globalization Includes bibliographical references and index Sprache Language and languages Economic aspects Sociolinguistics Language and culture Communication, International Sprachwandel (DE-588)4056508-7 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Globalisierung (DE-588)4557997-0 s Wirtschaft (DE-588)4066399-1 s Sprachwandel (DE-588)4056508-7 s DE-604 Kelly-Holmes, Helen 1968- (DE-588)131968491 edt HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020493889&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Language and the market Sprache Language and languages Economic aspects Sociolinguistics Language and culture Communication, International Sprachwandel (DE-588)4056508-7 gnd Globalisierung (DE-588)4557997-0 gnd Wirtschaft (DE-588)4066399-1 gnd |
| subject_GND | (DE-588)4056508-7 (DE-588)4557997-0 (DE-588)4066399-1 (DE-588)4143413-4 |
| title | Language and the market |
| title_auth | Language and the market |
| title_exact_search | Language and the market |
| title_full | Language and the market ed. by Helen Kelly-Holmes ... |
| title_fullStr | Language and the market ed. by Helen Kelly-Holmes ... |
| title_full_unstemmed | Language and the market ed. by Helen Kelly-Holmes ... |
| title_short | Language and the market |
| title_sort | language and the market |
| topic | Sprache Language and languages Economic aspects Sociolinguistics Language and culture Communication, International Sprachwandel (DE-588)4056508-7 gnd Globalisierung (DE-588)4557997-0 gnd Wirtschaft (DE-588)4066399-1 gnd |
| topic_facet | Sprache Language and languages Economic aspects Sociolinguistics Language and culture Communication, International Sprachwandel Globalisierung Wirtschaft Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020493889&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kellyholmeshelen languageandthemarket |