Marketing of tourism experiences:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 277 S. |
| ISBN: | 9780415567589 0415567580 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143149006716928 |
|---|---|
| adam_text | Titel: Marketing of tourism experiences
Autor: Scott, Noel
Jahr: 2010
Contents
Introduction
The Marketing of Hospitality and Leisure Experiences 1
Noel Scott, Eric Laws, and Pkilipp Boksberger
1 Conceptualizing Experience: A Tourist Based Approach 13
Serena Volo
2 Urban Tourism Precincts and the Experience of Place 29
Tony Griffin and Bruce Hay liar
3 Reading the Landscape: The Development of a Typology of
Literary Trails that Incorporate an Experiential
Design Perspective 56
Nicola MacLeod, Deborah Hayes, and Alix Slater
4 The Consumption of Museum Service Experiences: Benefits
and Value of Museum Experiences 75
Jennifer Kim Lian Chan
5 Retail and Service Encounters: The Inter-Cultural
Tourist Experience 99
Katherine B. Hartiuan, Tracy Meyer, and Lisa L. Scribner
6 Student Travel Experiences: Memories and Dreams 118
Michael Morgan and Feifei Xu
1 The Staging of Experiences in Wine Tourism 139
Birgit Pikkeniaat, Mike Peters, Philipp Boksberger,
and Manuela Secco
8 Marketing the Leisure Experience to Baby Boomers and
Older Tourists 156
Ian Patterson and Sham Pegg
9 Effect of Experience on Cognition, Affect and Satisfaction:
The Case of Japanese Visitors to Macau 175
Yi Chen, Xinran Y. Lehto, and Soojin Choi
10 Quality Tourism Experiences: Reviews, Reflections,
Research Agendas 196
Gay le Jennings, Young-Sook Lee. Amanda Ay ling,
Brooke Umny, Carl Cater, and Claudia Ollenburg
Contents
11 Agenda for Co-Creation Tourism Experience Research 213
Esther Binkhorst and Teun Den Dekker
12 Cultural Experience Tourist Motives Dimensionality:
A Cross-Cultural Study 230
Pandora L. Kay
Index 273
|
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| spelling | Marketing of tourism experiences ed. by Noel Scott ... 1. publ. London [u.a.] Routledge 2010 VI, 277 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus Marketing Aufsatzsammlung (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Scott, Noel edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020489653&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Marketing of tourism experiences |
| title_auth | Marketing of tourism experiences |
| title_exact_search | Marketing of tourism experiences |
| title_full | Marketing of tourism experiences ed. by Noel Scott ... |
| title_fullStr | Marketing of tourism experiences ed. by Noel Scott ... |
| title_full_unstemmed | Marketing of tourism experiences ed. by Noel Scott ... |
| title_short | Marketing of tourism experiences |
| title_sort | marketing of tourism experiences |
| topic | Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Marketing Tourismus Aufsatzsammlung |
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