Secrets of social media marketing: how to use online conversations and customer communities to turbo-charge your business!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fresno, CA
Quill Driver Books
c2009
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxv, 290 p. 23 cm |
| ISBN: | 9781884956850 1884956858 |
Internformat
MARC
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| 020 | |a 1884956858 |c trade pbk. |9 1-88495-685-8 | ||
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| 100 | 1 | |a Gillin, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Secrets of social media marketing |b how to use online conversations and customer communities to turbo-charge your business! |c Paul Gillin |
| 264 | 1 | |a Fresno, CA |b Quill Driver Books |c c2009 | |
| 300 | |a xxv, 290 p. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Interactive marketing | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0822/2008029764.html |3 Table of contents only | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020487995&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
Datensatz im Suchindex
| _version_ | 1805072798609047552 |
|---|---|
| adam_text |
Titel: Secrets of social media marketing
Autor: Gillin, Paul
Jahr: 2009
Contents
Foreword.xi
Acknowledgments.xii
Introduction.xvii
How to Use This Book.xxiii
1. Making the Case.1
2. Making Choices.21
3. Ear to the Ground.40
4. Courting Online Influencers.59
5. Corporate Soapboxes.70
6. Customer Conversations.95
7. The Social Network Gorillas.118
8. Niche Innovators.138
9. Learning from Conversations.152
10. Basics of Social Media Content.179
11. Picking Your Spots.197
12. Telling Stories with Words and Images.207
13. Engagement through Interaction.221
14. Promote Thyself.236
15. Measuring Results.257
16. Celebrating Change.269
Glossary of Terms.275
Index.285
About the Author.291 |
| any_adam_object | 1 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Gillin, Paul Verfasser aut Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! Paul Gillin Fresno, CA Quill Driver Books c2009 xxv, 290 p. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet marketing Social media Economic aspects Customer relations Interactive marketing http://www.loc.gov/catdir/toc/ecip0822/2008029764.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020487995&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gillin, Paul Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! Internet marketing Social media Economic aspects Customer relations Interactive marketing |
| title | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! |
| title_auth | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! |
| title_exact_search | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! |
| title_full | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! Paul Gillin |
| title_fullStr | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! Paul Gillin |
| title_full_unstemmed | Secrets of social media marketing how to use online conversations and customer communities to turbo-charge your business! Paul Gillin |
| title_short | Secrets of social media marketing |
| title_sort | secrets of social media marketing how to use online conversations and customer communities to turbo charge your business |
| title_sub | how to use online conversations and customer communities to turbo-charge your business! |
| topic | Internet marketing Social media Economic aspects Customer relations Interactive marketing |
| topic_facet | Internet marketing Social media Economic aspects Customer relations Interactive marketing |
| url | http://www.loc.gov/catdir/toc/ecip0822/2008029764.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020487995&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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