Verfügbarkeit: Brand leadership

Brand leadership:

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Bibliographische Detailangaben
Hauptverfasser:	Aaker, David A. 1938- (VerfasserIn), Joachimsthaler, Erich 1956- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London ; Sydney ; New York ; Toronto Pocket Books 2009
Schlagworte:	Brand name products / Management Markenartikel Markenimage Marktführer Management Markenpolitik
Beschreibung:	Frühere Ausg. erschien 2000 bei Simon & Schuster Includes bibliographical references and index
Beschreibung:	xii, 351 Seiten Illustrationen, Diagramme

Internformat

MARC


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Datensatz im Suchindex

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author	Aaker, David A. 1938- Joachimsthaler, Erich 1956-
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dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV036550584
illustrated	Illustrated
indexdate	2024-08-01T11:24:14Z
institution	BVB
language	English
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oclc_num	699015277
open_access_boolean
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physical	xii, 351 Seiten Illustrationen, Diagramme
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Pocket Books
record_format	marc
spellingShingle	Aaker, David A. 1938- Joachimsthaler, Erich 1956- Brand leadership Brand name products / Management Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4136439-9 (DE-588)4218573-7 (DE-588)4037278-9 (DE-588)4144679-3
title	Brand leadership
title_auth	Brand leadership
title_exact_search	Brand leadership
title_full	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_fullStr	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_full_unstemmed	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_short	Brand leadership
title_sort	brand leadership
topic	Brand name products / Management Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand name products / Management Markenartikel Markenimage Marktführer Management Markenpolitik
work_keys_str_mv	AT aakerdavida brandleadership AT joachimsthalererich brandleadership

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