Campaigning to the new American electorate: advertising to Latino voters
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Stanford, Calif.
Stanford Univ. Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 198 S. graph. Darst. |
| ISBN: | 9780804768955 9780804768962 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV036546540 | ||
| 003 | DE-604 | ||
| 005 | 20101104 | ||
| 007 | t | ||
| 008 | 100704s2010 xxud||| |||| 00||| eng d | ||
| 010 | |a 2009052985 | ||
| 020 | |a 9780804768955 |9 978-0-8047-6895-5 | ||
| 020 | |a 9780804768962 |9 978-0-8047-6896-2 | ||
| 035 | |a (OCoLC)705646375 | ||
| 035 | |a (DE-599)BVBBV036546540 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 |a DE-188 | ||
| 050 | 0 | |a JK2281 | |
| 082 | 0 | |a 324.70973 | |
| 100 | 1 | |a Abrajano, Marisa A. |d 1977- |e Verfasser |0 (DE-588)141502711 |4 aut | |
| 245 | 1 | 0 | |a Campaigning to the new American electorate |b advertising to Latino voters |c Marisa A. Abrajano |
| 264 | 1 | |a Stanford, Calif. |b Stanford Univ. Press |c 2010 | |
| 300 | |a X, 198 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 648 | 7 | |a Geschichte 2000-2004 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Advertising, Political |z United States | |
| 650 | 4 | |a Political campaigns |z United States | |
| 650 | 4 | |a Hispanic Americans |x Politics and government | |
| 650 | 0 | 7 | |a Politische Werbung |0 (DE-588)4129440-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Hispanos |0 (DE-588)4240086-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Empirische Sozialforschung |0 (DE-588)4014606-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wahlverhalten |0 (DE-588)4079009-5 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Hispanos |0 (DE-588)4240086-7 |D s |
| 689 | 0 | 2 | |a Wahlverhalten |0 (DE-588)4079009-5 |D s |
| 689 | 0 | 3 | |a Politische Werbung |0 (DE-588)4129440-3 |D s |
| 689 | 0 | 4 | |a Empirische Sozialforschung |0 (DE-588)4014606-6 |D s |
| 689 | 0 | 5 | |a Geschichte 2000-2004 |A z |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020468211&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020468211 | ||
Datensatz im Suchindex
| _version_ | 1804143116585795584 |
|---|---|
| adam_text | CAMPAIGNING TO THE NEW AMERICAN ELECTORATE
/ ABRAJANO, MARISA
: 2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CAMPAIGNING TO A CHANGING AMERICAN ELECTORATE
A THEORY OF INFORMATION-BASED ADVERTISING
CAMPAIGNING TO ETHNIC AND RACIAL MINORITIES IN THE U.S.
CANDIDATES ADVERTISING STRATEGIES
ADVERTISING EFFECTS ON THE LATINO VOTE
THE CONSEQUENCES OF AN INFORMATION-BASED ADVERTISING STRATEGY
THE FUTURE OF ETHNICALLY TARGETED CAMPAIGNS
EPILOGUE : THE 2008 CAMPAIGNS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Abrajano, Marisa A. 1977- |
| author_GND | (DE-588)141502711 |
| author_facet | Abrajano, Marisa A. 1977- |
| author_role | aut |
| author_sort | Abrajano, Marisa A. 1977- |
| author_variant | m a a ma maa |
| building | Verbundindex |
| bvnumber | BV036546540 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 |
| callnumber-search | JK2281 |
| callnumber-sort | JK 42281 |
| callnumber-subject | JK - United States |
| ctrlnum | (OCoLC)705646375 (DE-599)BVBBV036546540 |
| dewey-full | 324.70973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70973 |
| dewey-search | 324.70973 |
| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Geschichte 2000-2004 gnd |
| era_facet | Geschichte 2000-2004 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02175nam a2200553zc 4500</leader><controlfield tag="001">BV036546540</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101104 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100704s2010 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2009052985</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780804768955</subfield><subfield code="9">978-0-8047-6895-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780804768962</subfield><subfield code="9">978-0-8047-6896-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705646375</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036546540</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">JK2281</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">324.70973</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Abrajano, Marisa A.</subfield><subfield code="d">1977-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141502711</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Campaigning to the new American electorate</subfield><subfield code="b">advertising to Latino voters</subfield><subfield code="c">Marisa A. Abrajano</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Stanford, Calif.</subfield><subfield code="b">Stanford Univ. Press</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 198 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 2000-2004</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Politik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Political</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political campaigns</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Hispanic Americans</subfield><subfield code="x">Politics and government</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politische Werbung</subfield><subfield code="0">(DE-588)4129440-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Hispanos</subfield><subfield code="0">(DE-588)4240086-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Empirische Sozialforschung</subfield><subfield code="0">(DE-588)4014606-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahlverhalten</subfield><subfield code="0">(DE-588)4079009-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Hispanos</subfield><subfield code="0">(DE-588)4240086-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wahlverhalten</subfield><subfield code="0">(DE-588)4079009-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Politische Werbung</subfield><subfield code="0">(DE-588)4129440-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Empirische Sozialforschung</subfield><subfield code="0">(DE-588)4014606-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Geschichte 2000-2004</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020468211&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020468211</subfield></datafield></record></collection> |
| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV036546540 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:42:33Z |
| institution | BVB |
| isbn | 9780804768955 9780804768962 |
| language | English |
| lccn | 2009052985 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020468211 |
| oclc_num | 705646375 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | X, 198 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Stanford Univ. Press |
| record_format | marc |
| spelling | Abrajano, Marisa A. 1977- Verfasser (DE-588)141502711 aut Campaigning to the new American electorate advertising to Latino voters Marisa A. Abrajano Stanford, Calif. Stanford Univ. Press 2010 X, 198 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 2000-2004 gnd rswk-swf Politik Advertising, Political United States Political campaigns United States Hispanic Americans Politics and government Politische Werbung (DE-588)4129440-3 gnd rswk-swf Hispanos (DE-588)4240086-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Wahlverhalten (DE-588)4079009-5 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Hispanos (DE-588)4240086-7 s Wahlverhalten (DE-588)4079009-5 s Politische Werbung (DE-588)4129440-3 s Empirische Sozialforschung (DE-588)4014606-6 s Geschichte 2000-2004 z DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020468211&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Abrajano, Marisa A. 1977- Campaigning to the new American electorate advertising to Latino voters Politik Advertising, Political United States Political campaigns United States Hispanic Americans Politics and government Politische Werbung (DE-588)4129440-3 gnd Hispanos (DE-588)4240086-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Wahlverhalten (DE-588)4079009-5 gnd |
| subject_GND | (DE-588)4129440-3 (DE-588)4240086-7 (DE-588)4014606-6 (DE-588)4079009-5 (DE-588)4078704-7 |
| title | Campaigning to the new American electorate advertising to Latino voters |
| title_auth | Campaigning to the new American electorate advertising to Latino voters |
| title_exact_search | Campaigning to the new American electorate advertising to Latino voters |
| title_full | Campaigning to the new American electorate advertising to Latino voters Marisa A. Abrajano |
| title_fullStr | Campaigning to the new American electorate advertising to Latino voters Marisa A. Abrajano |
| title_full_unstemmed | Campaigning to the new American electorate advertising to Latino voters Marisa A. Abrajano |
| title_short | Campaigning to the new American electorate |
| title_sort | campaigning to the new american electorate advertising to latino voters |
| title_sub | advertising to Latino voters |
| topic | Politik Advertising, Political United States Political campaigns United States Hispanic Americans Politics and government Politische Werbung (DE-588)4129440-3 gnd Hispanos (DE-588)4240086-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Wahlverhalten (DE-588)4079009-5 gnd |
| topic_facet | Politik Advertising, Political United States Political campaigns United States Hispanic Americans Politics and government Politische Werbung Hispanos Empirische Sozialforschung Wahlverhalten USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020468211&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT abrajanomarisaa campaigningtothenewamericanelectorateadvertisingtolatinovoters |