Freud on Madison Avenue: motivation research and subliminal advertising in America
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia
Univ. of Pennsylvania Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 218 S. |
| ISBN: | 9780812242515 |
Internformat
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| 650 | 4 | |a Advertising |z United States |x Psychological aspects |x History | |
| 650 | 4 | |a Consumer behavior |z United States |x History | |
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Datensatz im Suchindex
| _version_ | 1804143116517638144 |
|---|---|
| adam_text | FREUD ON MADISON AVENUE
/ SAMUEL, LAWRENCE R.
: C2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE PSYCHOLOGY OF EVERYDAY LIVING
THE SOPHISTICATED SELL
THE SECRET PITCH
THE FERTILE MOMENT
THE PSYCHOLOGY OF THE WORLD OF OBJECTS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Samuel, Lawrence R. 1956- |
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| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1930-2010 gnd |
| era_facet | Geschichte 1930-2010 |
| format | Book |
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| spelling | Samuel, Lawrence R. 1956- Verfasser (DE-588)14220059X aut Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel Philadelphia Univ. of Pennsylvania Press 2010 218 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1930-2010 gnd rswk-swf Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Unterschwellige Werbung (DE-588)4267227-2 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Motivationspsychologie (DE-588)4075001-2 s Unterschwellige Werbung (DE-588)4267227-2 s Geschichte 1930-2010 z DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020468164&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Samuel, Lawrence R. 1956- Freud on Madison Avenue motivation research and subliminal advertising in America Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Verbraucherverhalten (DE-588)4062644-1 gnd Unterschwellige Werbung (DE-588)4267227-2 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4267227-2 (DE-588)4075001-2 (DE-588)4078704-7 |
| title | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_auth | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_exact_search | Freud on Madison Avenue motivation research and subliminal advertising in America |
| title_full | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_fullStr | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_full_unstemmed | Freud on Madison Avenue motivation research and subliminal advertising in America Lawrence R. Samuel |
| title_short | Freud on Madison Avenue |
| title_sort | freud on madison avenue motivation research and subliminal advertising in america |
| title_sub | motivation research and subliminal advertising in America |
| topic | Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Verbraucherverhalten (DE-588)4062644-1 gnd Unterschwellige Werbung (DE-588)4267227-2 gnd Motivationspsychologie (DE-588)4075001-2 gnd |
| topic_facet | Geschichte Psychologie Motivation research (Marketing) United States History Subliminal advertising United States History Advertising United States Psychological aspects History Consumer behavior United States History Verbraucherverhalten Unterschwellige Werbung Motivationspsychologie USA |
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