The economical guide to self-publishing: how to produce and market your book on a budget
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chandler, Ariz.
Five Star Publications
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 170 S. Ill. 23 cm |
| ISBN: | 9781589851016 1589851013 |
Internformat
MARC
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| 245 | 1 | 0 | |a The economical guide to self-publishing |b how to produce and market your book on a budget |c by Linda Foster Radke ; foreword by Dan Poynter |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chandler, Ariz. |b Five Star Publications |c 2009 | |
| 300 | |a XVI, 170 S. |b Ill. |c 23 cm | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Table
of Contents
Foreword
xi
Introduction
xiii
PART ONE
I. The Manuscript
3
Grammar by Kathleen Iudicello
5
Usage
9
Style
10
Choosing a Manuscript
Evaluator
by Gary Anderson
12
II. Some Practicalities
15
Recorded Manuscripts
15
Typed Copy
16
Role of the Editor
17
Choosing an Editor by Gary Anderson
18
Tryout Audience
20
Obtaining Permissions
21
Working With Independent Contractors
22
Art and Design
22
Back Cover
23
Parts of a Book
24
Copyright
25
ISBN Number
26
Bar Code
27
III. The Product
29
Print On Demand
29
Short Run Publishers
30
Typesetting by
Terri
Macdonald
32
Your Publishing Options by Linda Foster Radke
36
Getting Printing Bids
39
Pricing
41
Final Proofs
41
Printing and Binding
42
Distributors and Wholesalers
42
PART TWO
I. The Business of Books
47
Running a Business from Your Home
47
The Lion s Share of Profits: The Benefits of
Self-Publishing by Spencer Gorin
50
Banking
51
Establishing a Business Name
52
Your Logo
54
Zoning
55
Telephone Service
55
Telephone Equipment
56
Toll-Free Number
56
Phone Book Listing
56
II. Equipment
59
Computer
59
Printers
60
Order Forms
62
Invoices
62
Prospect List
62
Fax Machine
63
Photocopier
63
III. Procedures
65
Payment and Prepayment
65
Shipping
66
Freight Collect
67
VI
Filing System
68
IV. Expanding Your Business
69
Contracts
69
Paying For Talent
70
Tricky Questions
70
Organizations/Associations for Networking
71
Research Assistance
71
PART THREE
I. Publicity, Promotion, and Marketing
75
Publicity vs. Advertising
75
How to Get Free Publicity on Television
by Jess Todtfeld
77
Basic Prepublication Materials
90
Prepublication Announcements
91
Galley Proofs
91
Press Release
91
Ordering Information
91
Media Kit
92
Reply Card
92
Flyers
93
Order Form
93
II. Media and Mailing Lists
95
Key Journals
95
Specialized Targets
96
Mailing List Sources
97
Mailing Lists for Follow-Ups
98
Merge Mailings
98
Ongoing Publicity
98
Awards
99
Book Signings
100
When Disaster Strikes, Strike Back!
by Lynda Exley
102
Specialized Locales
106
Trade Shows and Conferences
107
Time-Geared Publicity
107
Getting Your Books Out
108
VII
Be Ever Alert
110
Creating Follow-Up
111
Writing Articles
111
Enhandng Your Business
111
Novelty Approaches
112
The School Milieu
112
III. The Instant Expert
113
Value of Media Mentions
113
Smiling on the Radio by
Len
Schritter
115
Radio and Television Interviews
118
Home-Based Interviews
119
Defeating Nervousness
120
Public Speaking Made Easy by Cass Foster
121
IV. Marketing
131
Co-Opportunities
131
Revivals
133
An Effective Sales Technique
133
Seven Soul-Searching Commandments for
Self-Publishers by John Kremer and Marie
Kiefer
134
The Best Steps Toward Effective Marketing
137
Galley Proofs
137
Book Distributors
137
Discount Schedule
137
Media Promotion
138
Postcards
138
Media Kit
138
Using a Book Fulfillment House
139
Library Sales
140
Alternative Markets
141
Book Clubs
141
Book Fairs
141
Catalog Distributors
142
Writing and Guest Speaking
142
Conferences and Workshops
142
Book Signings
142
Book Awards
143
Book Displays
143
Professional Associations
143
VIII
Newsletters
143
Bookmarks
144
Posters
144
Labels and Rubber
Stamps
144
Before You Sign on the Dotted Line
144
Keeping Track
145
In Conclusion
145
Clipping Services
146
Individual Reports
146
A-Z of Self-Publishing
147
Closing Thoughts
155
About the Author
157
Appendix
159
Useful Publications
159
Periodicals
161
Association and Distributor s Magazines
163
Associations
164
Distributors and Wholesalers
165
Mailing List Sources
165
Addresses
166
IX
|
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| isbn | 9781589851016 1589851013 |
| language | English |
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| spelling | Radke, Linda Foster 1952- Verfasser (DE-588)141916958 aut The economical guide to self-publishing how to produce and market your book on a budget by Linda Foster Radke ; foreword by Dan Poynter 2. ed. Chandler, Ariz. Five Star Publications 2009 XVI, 170 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Selbstverlag (DE-588)4193577-9 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020444521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Radke, Linda Foster 1952- The economical guide to self-publishing how to produce and market your book on a budget Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd |
| subject_GND | (DE-588)4193577-9 (DE-588)4078704-7 |
| title | The economical guide to self-publishing how to produce and market your book on a budget |
| title_auth | The economical guide to self-publishing how to produce and market your book on a budget |
| title_exact_search | The economical guide to self-publishing how to produce and market your book on a budget |
| title_full | The economical guide to self-publishing how to produce and market your book on a budget by Linda Foster Radke ; foreword by Dan Poynter |
| title_fullStr | The economical guide to self-publishing how to produce and market your book on a budget by Linda Foster Radke ; foreword by Dan Poynter |
| title_full_unstemmed | The economical guide to self-publishing how to produce and market your book on a budget by Linda Foster Radke ; foreword by Dan Poynter |
| title_short | The economical guide to self-publishing |
| title_sort | the economical guide to self publishing how to produce and market your book on a budget |
| title_sub | how to produce and market your book on a budget |
| topic | Self-publishing United States Selbstverlag (DE-588)4193577-9 gnd |
| topic_facet | Self-publishing United States Selbstverlag USA |
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