Books for sale: the advertising and promotion of print since the fifteenth century
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New Castle, DE
Oak Knoll Press
2009
London British Library |
| Schriftenreihe: | Publishing pathways
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XVI, 191 S. Ill., Kt. 24 cm |
| ISBN: | 9781584562658 9780712350853 |
Internformat
MARC
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Geschichte | |
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| 650 | 4 | |a Selling |x Books |x History | |
| 650 | 4 | |a Booksellers and bookselling |x History | |
| 650 | 4 | |a Book industries and trade |x History | |
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Datensatz im Suchindex
| _version_ | 1804143091011026944 |
|---|---|
| adam_text | BOOKS FOR SALE
/ MYERS, ROBIN
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SALE ADVERTISEMENTS FOR BOOKS PRINTED IN THE FIFTEENTH CENTURY / LOTTE
HELLINGA
SELLING THE BIBLIA REGIA: THE MARKETING AND DISTRIBUTION METHODS FOR
CHRISTOPHER PLANTIN S POLYGLOT BIBLE / JULIANNE SIMPSON
PRINTED ADVERTISEMENTS: SOME VARIATIONS IN THEIR USE AROUND 1700 /
MICHAEL HARRIS
ADVERTISING BOOKS IN EIGHTEENTH-CENTURY PARIS: EVIDENCE FROM WADDESDON
MANOR S TRADE CARD COLLECTION / PHILLIPPA PLOCK
MANY GOOD BOOKS: ADVERTISING AND THE BOOK TRADE IN EARLY
NINETEENTH-CENTURY IRELAND / CHARLES BENSON
FROM PROTECTION TO PROMOTION: THE USES OF THE BOOK JACKET / ALAN POWERS
THE USE AND EFFECT OF LITERARY PRIZES IN THE LATE TWENTIETH CENTURY /
PETER STRAUS
ADVERTISING BOOKS ONLINE: YESTERDAY, TODAY AND TOMORROW / UDO GOELLMANN.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-first | Z - Library Science |
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| callnumber-raw | Z280 |
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| callnumber-sort | Z 3280 |
| callnumber-subject | Z - Books and Writing |
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| dewey-full | 381/.4500209 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381/.4500209 |
| dewey-search | 381/.4500209 |
| dewey-sort | 3381 74500209 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9781584562658 9780712350853 |
| language | English |
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| spelling | Books for sale the advertising and promotion of print since the fifteenth century ed. by Robin Myers ... New Castle, DE Oak Knoll Press 2009 London British Library XVI, 191 S. Ill., Kt. 24 cm txt rdacontent n rdamedia nc rdacarrier Publishing pathways "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher. Includes bibliographical references and index Geschichte Books Marketing History Selling Books History Booksellers and bookselling History Book industries and trade History Buchhandel (DE-588)4008626-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Europa (DE-588)4015701-5 g Buchhandel (DE-588)4008626-4 s Werbung (DE-588)4065541-6 s DE-604 Myers, Robin 1967- Sonstige (DE-588)119531801 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020441372&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Books for sale the advertising and promotion of print since the fifteenth century Geschichte Books Marketing History Selling Books History Booksellers and bookselling History Book industries and trade History Buchhandel (DE-588)4008626-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4008626-4 (DE-588)4065541-6 (DE-588)4015701-5 (DE-588)4143413-4 |
| title | Books for sale the advertising and promotion of print since the fifteenth century |
| title_auth | Books for sale the advertising and promotion of print since the fifteenth century |
| title_exact_search | Books for sale the advertising and promotion of print since the fifteenth century |
| title_full | Books for sale the advertising and promotion of print since the fifteenth century ed. by Robin Myers ... |
| title_fullStr | Books for sale the advertising and promotion of print since the fifteenth century ed. by Robin Myers ... |
| title_full_unstemmed | Books for sale the advertising and promotion of print since the fifteenth century ed. by Robin Myers ... |
| title_short | Books for sale |
| title_sort | books for sale the advertising and promotion of print since the fifteenth century |
| title_sub | the advertising and promotion of print since the fifteenth century |
| topic | Geschichte Books Marketing History Selling Books History Booksellers and bookselling History Book industries and trade History Buchhandel (DE-588)4008626-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Books Marketing History Selling Books History Booksellers and bookselling History Book industries and trade History Buchhandel Werbung Europa Aufsatzsammlung |
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