Service management and marketing: customer management in service competition
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2010
|
| Ausgabe: | 3. ed., repr. |
| Schlagworte: | |
| Beschreibung: | X, 483 S. Ill., graph. Darst. |
| ISBN: | 9780470028629 0470028629 |
Internformat
MARC
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| 100 | 1 | |a Grönroos, Christian |d 1947- |e Verfasser |0 (DE-588)132864770 |4 aut | |
| 245 | 1 | 0 | |a Service management and marketing |b customer management in service competition |c Christian Grönroos |
| 250 | |a 3. ed., repr. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2010 | |
| 300 | |a X, 483 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804143088128491520 |
|---|---|
| any_adam_object | |
| author | Grönroos, Christian 1947- |
| author_GND | (DE-588)132864770 |
| author_facet | Grönroos, Christian 1947- |
| author_role | aut |
| author_sort | Grönroos, Christian 1947- |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV036517428 |
| classification_rvk | QP 600 QP 620 QQ 250 QR 560 |
| classification_tum | WIR 800f WIR 545f WIR 935f |
| ctrlnum | (OCoLC)699549086 (DE-599)BVBBV036517428 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., repr. |
| format | Book |
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| id | DE-604.BV036517428 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:42:06Z |
| institution | BVB |
| isbn | 9780470028629 0470028629 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020439508 |
| oclc_num | 699549086 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-945 DE-2070s DE-92 |
| owner_facet | DE-91 DE-BY-TUM DE-945 DE-2070s DE-92 |
| physical | X, 483 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Grönroos, Christian 1947- Verfasser (DE-588)132864770 aut Service management and marketing customer management in service competition Christian Grönroos 3. ed., repr. Chichester [u.a.] Wiley 2010 X, 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Management (DE-588)4037278-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Grönroos, Christian 1947- Service management and marketing customer management in service competition Kundenmanagement (DE-588)4236865-0 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4037278-9 (DE-588)4012181-1 (DE-588)4168907-0 (DE-588)4012178-1 (DE-588)4326109-7 (DE-588)4037589-4 |
| title | Service management and marketing customer management in service competition |
| title_auth | Service management and marketing customer management in service competition |
| title_exact_search | Service management and marketing customer management in service competition |
| title_full | Service management and marketing customer management in service competition Christian Grönroos |
| title_fullStr | Service management and marketing customer management in service competition Christian Grönroos |
| title_full_unstemmed | Service management and marketing customer management in service competition Christian Grönroos |
| title_short | Service management and marketing |
| title_sort | service management and marketing customer management in service competition |
| title_sub | customer management in service competition |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Management (DE-588)4037278-9 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Dienstleistung (DE-588)4012178-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kundenmanagement Management Dienstleistungsbetrieb Marketingmanagement Dienstleistung Beziehungsmanagement Marketing |
| work_keys_str_mv | AT gronrooschristian servicemanagementandmarketingcustomermanagementinservicecompetition |