Marketing: in vier Schritten zum eigenen Marketingkonzept
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Luzern
Rocket Publ.
2009
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 327 S. Ill. |
| ISBN: | 9783952351109 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143078778339328 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
TEIL I: REPETITIONSFRAGEN
1. EINFUHRUNG INS MARKETING 8
2. DAS MARKETINGKONZEPT 9
3. DIE ANALYSE 1 RJ
4. MARKTFORSCHUNG 15
5. MARKETINGZIELE 17
6. MARKETINGSTRATEGIEN 19
7. PRODUCT 22
8. PRICE 25
9. PLACE Z..21
10. PROMOTION 29
11 * DER ERWEITERTE MARKETING-MIX 35
12. BUDGETIERUNG 36
13. UMSETZUNG 37
14. MARKETINGKONTROLLE 38
TEIL II: REPETITIONSFRAGEN UND LDSUNGEN
1 * EINFUHRUNG INS MARKETING 42
2
- DAS MARKETINGKONZEPT 44
3
DIE ANALYSE 46
4- MARKTFORSCHUNG 56
5
- MARKETINGZIELE 60
6.
MARKETINGSTRATEGIEN 63
7
- PRODUCT
.68
8
- PRICE
74
9
- PLACE
77
TO. PROMOTION 82
1
1 * DER ERWEITERTE MARKETING-MIX 92
1
2. BUDGETIERUNG 95
13. UMSETZUNG 96
M
- MARKETINGKONTROLLE 98
|
| any_adam_object | 1 |
| author | Schürmann, Mathias |
| author_GND | (DE-588)112555942X |
| author_facet | Schürmann, Mathias |
| author_role | aut |
| author_sort | Schürmann, Mathias |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV036510793 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)551936933 (DE-599)DNB996876596 |
| dewey-full | 658.80076 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80076 |
| dewey-search | 658.80076 |
| dewey-sort | 3658.80076 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| indexdate | 2024-07-09T22:41:57Z |
| institution | BVB |
| isbn | 9783952351109 |
| language | German |
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| physical | 327 S. Ill. |
| publishDate | 2009 |
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| spelling | Schürmann, Mathias Verfasser (DE-588)112555942X aut Marketing in vier Schritten zum eigenen Marketingkonzept Mathias Schürmann 1. Aufl. Luzern Rocket Publ. 2009 327 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketingkonzept (DE-588)4120696-4 s 2\p DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schürmann, Mathias Marketing in vier Schritten zum eigenen Marketingkonzept Marketingkonzept (DE-588)4120696-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4143389-0 |
| title | Marketing in vier Schritten zum eigenen Marketingkonzept |
| title_auth | Marketing in vier Schritten zum eigenen Marketingkonzept |
| title_exact_search | Marketing in vier Schritten zum eigenen Marketingkonzept |
| title_full | Marketing in vier Schritten zum eigenen Marketingkonzept Mathias Schürmann |
| title_fullStr | Marketing in vier Schritten zum eigenen Marketingkonzept Mathias Schürmann |
| title_full_unstemmed | Marketing in vier Schritten zum eigenen Marketingkonzept Mathias Schürmann |
| title_short | Marketing |
| title_sort | marketing in vier schritten zum eigenen marketingkonzept |
| title_sub | in vier Schritten zum eigenen Marketingkonzept |
| topic | Marketingkonzept (DE-588)4120696-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingkonzept Marktforschung Marketing Marketingstrategie Aufgabensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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