Holdings: The product manager's toolkit

The product manager's toolkit: methodologies, processes and tasks in high-tech product management

Saved in:

Bibliographic Details
Main Author:	Steinhardt, Gabriel (Author)
Format:	Book
Language:	English
Published:	Heidelberg [u.a.] Springer 2010
Subjects:	Produktmanagement
Online Access:	Inhaltsverzeichnis
Physical Description:	XVIII, 378 S. 24 cm
ISBN:	9783642045073

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV036510409
003	DE-604
005	20101015
007	t
008	100618s2010 gw \|\|\|\| 00\|\|\| eng d
015			\|a 09,N43,0804 \|2 dnb
015			\|a 10,A23 \|2 dnb
016	7		\|a 997282118 \|2 DE-101
020			\|a 9783642045073 \|c Pp. : EUR 53.45 (freier Pr.), ca. sfr 77.50 (freier Pr.) \|9 978-3-642-04507-3
024	3		\|a 9783642045073
028	5	2	\|a 12750450
035			\|a (OCoLC)640131277
035			\|a (DE-599)DNB997282118
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-BE
049			\|a DE-12
082	0		\|a 658.8 \|2 22/ger
082	0		\|a 658.5 \|2 22/ger
084			\|a 650 \|2 sdnb
100	1		\|a Steinhardt, Gabriel \|e Verfasser \|4 aut
245	1	0	\|a The product manager's toolkit \|b methodologies, processes and tasks in high-tech product management \|c Gabriel Steinhardt
264		1	\|a Heidelberg [u.a.] \|b Springer \|c 2010
300			\|a XVIII, 378 S. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Produktmanagement \|0 (DE-588)4125960-9 \|2 gnd \|9 rswk-swf
689	0	0	\|a Produktmanagement \|0 (DE-588)4125960-9 \|D s
689	0		\|5 DE-604
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-020432626

Record in the Search Index

_version_	1804143078318014464
adam_text	CONTENTS PART I PRODUCT MANAGEMENT CONCEPTS 1 WHO S DRIVING YOUR COMPANY? 3 1.1 INTRODUCTION 3 1.2 TECHNOLOGY-DRIVEN: TAKE MY ROAD 4 1.3 SALES-DRIVEN: A CRUISING TAXI 5 1.4 MARKET-DRIVEN: DRIVEN IO SUCCESS 6 1.5 SUMMARY 6 2 PRODUCT MANAGEMENT TEAM 9 2.1 INTRODUCTION 9 2.2 YOURROLE 9 2.3 JACK OF ALL ROLES, MASTER OF NONE 10 2.4 BREAKING IT DOWN 11 2.5 ROLES AND GOALS 12 2.6 BLACKBLOT PRODUCT MANAGEMENT TEAM MODEL 13 2.7 ODDCOUPLEIS) 14 2.8 ROLES AND ACTIVITIES 16 2.9 SOLUTION 16 2.10 SUMMARY 17 3 PRODUCT DEFINITION TEAM 19 3.1 INTRODUCTION 19 3.2 KEYCONCEPTS 20 3.3 MARKET REQUIREMENTS 21 3.4 BLACKBLOT PRODUCT FRAMES MODEL 22 3.5 PRODUCT DEFINITION FOUNDATION DOCUMENTS 23 3.6 BLACKBLOT PRODUCT DEFINITION TEAM MODEL 24 3.7 PRODUCT DELIVERY PROCESS 26 3.8 CONCLUSION 28 XIII BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/997282118 DIGITALISIERT DURCH CONTENTS CRAFTING MARKET REQUIREMENTS 29 4.1 INTRODUCTION 29 4.2 VOICE OF THE CUSTOMER 29 4.3 MARKET REQUIREMENTS DOCUMENT 30 4.4 BLACKBLOT PROCEDURAL REQUIREMENTS MANAGEMENT MODEL 30 4.5 DIRECTIVE 32 4.6 CONSTRAINTS 33 4.7 RATIONALES AND SOURCES 34 4.8 PRESENTMENT MODES 35 4.9 WHOLEPICTURE 36 4.10 VERIFYING WHOLENESS 36 4.11 MARKET REQUIREMENTS AND ENGINEERING 37 4.12 MARKET REQUIREMENTS DATABASE 38 4.13 SUMMARY 39 CONCEPT OF MARKETING 41 5.1 INTRODUCTION 41 5.2 BUSINESS DOMAINS 41 5.3 MARKETING DOMAIN 42 5.4 MARKETING DOMAIN DISCIPLINES 44 5.5 BLACKBLOT MARKETING MODEL 45 5.6 PRODUCT MARKETING METHODS 46 5.7 CORPORATE MARKETING METHODS 47 5.8 MARKETING COMMUNICATIONS METHODS 47 5.9 CORPORATE ORGANIZATIONAL STRUCTURES 48 5.10 MARKETING AND STRATEGIES 50 5.11 MARKETING AND PLANS 51 5.12 SUMMARY 52 VALUE-MARKETING MODEL 53 6.1 INTRODUCTION 53 6.2 VALUE CONCEPT 53 6.3 VALUE FORMULA SCALE 54 6.4 VALUE CONCEPT APPLICATION 56 6.5 INTERNAL VALUE MARKETING DYNAMICS 57 6.6 EXTERNAL VALUE MARKETING DYNAMICS 58 6.7 CREATING SUPERIOR PERCEIVED VALUE 59 6.8 PRODUCT MARKETING MESSAGES 62 6.9 VALUE MESSAGES FOUNDATIONAL KNOWLEDGE 62 6.10 PMTK MARKET MESSAGING MODEL 64 6.1 CONTENTS XV 7 EXTENDING PRODUCT LIFE CYCLE STAGES 69 7.1 INTRODUCTION 69 7.2 PRODUCT LIFE CYCLE MODEL ASSUMPTIONS 70 7.3 PRODUCT LIFE CYCLE MODEL STAGES 70 7.4 REASONS FOR EXTENDING THE PLC 71 7.5 STRATEGIES FOR EXTENDING THE PLC 71 7.6 PRODUCT PLANNING STRATEGIES FOR EXTENDING THE PLC 71 7.7 PRODUCT MARKETING STRATEGIES FOR EXTENDING THE PLC 72 7.8 STRATEGY APPLICATION WITHIN THE PLC MODEL 73 7.9 LIMITATIONS OF THE PLC MODEL 74 7.10 BENEFITS OF THE PLC MODEL 75 7.11 CONCLUSION 75 8 PRODUCT MANAGEMENT GLOSSARY 77 8.1 PRODUCT MANAGEMENT TERMS AND DEFINITIONS 77 8.2 PRODUCT MANAGEMENT GLOSSARY DESCRIPTION 85 PART II PRODUCT MANAGER S TOOLKIT 9 PMTK INTRODUCTION 89 9.1 PMTKINDEX 89 9.2 PMTK OVERVIEW 92 9.2.1 PMTKSYNOPSIS 92 9.2.2 PMTK BACKGROUND 92 9.2.3 PMTKSCOPE 93 9.2.4 PMTK USE CONVENTION 93 10 PMTKMODELS 95 10.1 PMTK CORE MODELS 95 10.1.1 PMTK ACTION MODEL 95 10.1.2 PMTK FLOW MODEL 95 10.1.3 PMTK TASK MODEL 98 10.2 PMTK SUPPORT MODELS 98 10.2.1 PMTK ACTION-TEAM MODEL 98 10.2.2 PMTK MVP MODEL 98 10.2.3 PMTKPRMMODEL 107 10.2.4 PMTK PROBLEM ECHELON MODEL 108 10.2.5 PMTK PRODUCT TREE MODEL 109 10.3 PMTK CONCEPT MODELS 110 10.3.1 BLACKBLOT PRODUCT MANAGEMENT TEAM MODEL 110 10.3. CONTENTS 11 PMTK TEMPLATES 121 11.1 PRODUCT PLANNING 122 11.1.1 PRM MARKET REQUIREMENTS DOCUMENT (MRD) - TEMPLATE V. 4.0 123 11.1.2 PRM PRODUCT REQUIREMENTS DOCUMENT (PRD) - TEMPLATE V. 4.0 134 11.1.3 PMTK MARKET REQUIREMENTS DOCUMENT (MRD) - TEMPLATE V. 4.0 141 1.4 USE CASES-TEMPLATE V. 4.0 153 1.5 PRODUCT ROADMAP - TEMPLATE V. 4.0 159 1.6 MVP PRICING MODEL-TEMPLATE V. 4.0 163 1.7 WIN/LOSS ANALYSIS QUESTIONNAIRE - TEMPLATE V. 4.0 172 1.8 WIN/LOSS ANALYSIS REPORT - TEMPLATE V. 4.0 179 11.1.9 CUSTOMER VISIT - GUIDELINES V. 4.0 183 11.2 PRODUCT MARKETING 187 11.2.1 BUSINESS CASE - TEMPLATE V. 4.0 188 11.2.2 COMPETITOR ANALYSIS - TEMPLATE V. 4.0 202 11.2.3 PRODUCT COMPARISON - TEMPLATE V. 4.0 209 11.2.4 CORPORATE MISSION - TEMPLATE V. 4.0 215 11.2.5 PRODUCT POSITIONING - TEMPLATE V. 4.0 219 11.2.6 SALES AXIOMS - TEMPLATE V. 4.0 224 11.2.7 PROBLEM/SOLUTION/FEATURE/BENEFIT - TEMPLATE V. 4.0 ... 229 11.2.8 UNIQUE SELLING PROPOSITION - TEMPLATE V. 4.0 233 11.2.9 MARKET PLAN - TEMPLATE V. 4.0 237 11.2.10 COMPANY PROFILE-TEMPLATE V. 4.0 249 11.2.11 PRODUCT BACKGROUNDER-TEMPLATE V. 4.0 255 11.2.12 COLLATERAL MATRIX - GUIDELINES V. 4.0 259 11.2.13 PRESS RELEASE QUESTIONNAIRE - TEMPLATE V. 4.0 267 11.2.14 LEAD GENERATION - TEMPLATE V. 4.0 270 11.3 PROCESS EFFICIENCY 275 11.3.1 MEETING RULES - GUIDELINES V. 4.0 276 11.3.2 MANAGEMENT BY OBJECTIVES (MBO) - GUIDELINE CONTENTS XVII 11.5 PMTK IMPLEMENTATION 365 11.5.1 PMTK IMPLEMENTATION PLAN - TEMPLATE V4.0 366 ADDENDUM 375 ONLINE REFERENCE 375 BLACKBLOT CONTENT RETENTION TOOLS 375 BLACKBLOT CONCEPT PRESENTATIONS 376 ADDITIONAL SERVICES 376 BLACKBLOT PRODUCT MANAGER S TOOLKIT* (LIFETIME SUBSCRIPTION) 376 BLACKBLOT PRODUCT MANAGEMENT TRAINING PROGRAM 377 BLACKBLOT PRODUCT MANAGEMENT PROFESSIONAL (BPMP) CERTIFICATION PROGRAM 377 BLACKBLOT CONTENT LICENSING 378
any_adam_object	1
author	Steinhardt, Gabriel
author_facet	Steinhardt, Gabriel
author_role	aut
author_sort	Steinhardt, Gabriel
author_variant	g s gs
building	Verbundindex
bvnumber	BV036510409
ctrlnum	(OCoLC)640131277 (DE-599)DNB997282118
dewey-full	658.8 658.5
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 658.5
dewey-search	658.8 658.5
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01498nam a2200409 c 4500</leader><controlfield tag="001">BV036510409</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101015 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100618s2010 gw \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">09,N43,0804</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">10,A23</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">997282118</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642045073</subfield><subfield code="c">Pp. : EUR 53.45 (freier Pr.), ca. sfr 77.50 (freier Pr.)</subfield><subfield code="9">978-3-642-04507-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783642045073</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">12750450</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)640131277</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB997282118</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Steinhardt, Gabriel</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The product manager's toolkit</subfield><subfield code="b">methodologies, processes and tasks in high-tech product management</subfield><subfield code="c">Gabriel Steinhardt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Heidelberg [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 378 S.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020432626</subfield></datafield></record></collection>
id	DE-604.BV036510409
illustrated	Not Illustrated
indexdate	2024-07-09T22:41:56Z
institution	BVB
isbn	9783642045073
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020432626
oclc_num	640131277
open_access_boolean
owner	DE-12
owner_facet	DE-12
physical	XVIII, 378 S. 24 cm
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Springer
record_format	marc
spelling	Steinhardt, Gabriel Verfasser aut The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt Heidelberg [u.a.] Springer 2010 XVIII, 378 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Steinhardt, Gabriel The product manager's toolkit methodologies, processes and tasks in high-tech product management Produktmanagement (DE-588)4125960-9 gnd
subject_GND	(DE-588)4125960-9
title	The product manager's toolkit methodologies, processes and tasks in high-tech product management
title_auth	The product manager's toolkit methodologies, processes and tasks in high-tech product management
title_exact_search	The product manager's toolkit methodologies, processes and tasks in high-tech product management
title_full	The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt
title_fullStr	The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt
title_full_unstemmed	The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt
title_short	The product manager's toolkit
title_sort	the product manager s toolkit methodologies processes and tasks in high tech product management
title_sub	methodologies, processes and tasks in high-tech product management
topic	Produktmanagement (DE-588)4125960-9 gnd
topic_facet	Produktmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT steinhardtgabriel theproductmanagerstoolkitmethodologiesprocessesandtasksinhightechproductmanagement

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes

MARC

Record in the Search Index

There is no print copy available.

Similar Items