The product manager's toolkit: methodologies, processes and tasks in high-tech product management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg [u.a.]
Springer
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 378 S. 24 cm |
| ISBN: | 9783642045073 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143078318014464 |
|---|---|
| adam_text | CONTENTS PART I PRODUCT MANAGEMENT CONCEPTS 1 WHO S DRIVING YOUR
COMPANY? 3 1.1 INTRODUCTION 3 1.2 TECHNOLOGY-DRIVEN: TAKE MY ROAD 4 1.3
SALES-DRIVEN: A CRUISING TAXI 5 1.4 MARKET-DRIVEN: DRIVEN IO SUCCESS 6
1.5 SUMMARY 6 2 PRODUCT MANAGEMENT TEAM 9 2.1 INTRODUCTION 9 2.2
YOURROLE 9 2.3 JACK OF ALL ROLES, MASTER OF NONE 10 2.4 BREAKING IT DOWN
11 2.5 ROLES AND GOALS 12 2.6 BLACKBLOT PRODUCT MANAGEMENT TEAM MODEL 13
2.7 ODDCOUPLEIS) 14 2.8 ROLES AND ACTIVITIES 16 2.9 SOLUTION 16 2.10
SUMMARY 17 3 PRODUCT DEFINITION TEAM 19 3.1 INTRODUCTION 19 3.2
KEYCONCEPTS 20 3.3 MARKET REQUIREMENTS 21 3.4 BLACKBLOT PRODUCT FRAMES
MODEL 22 3.5 PRODUCT DEFINITION FOUNDATION DOCUMENTS 23 3.6 BLACKBLOT
PRODUCT DEFINITION TEAM MODEL 24 3.7 PRODUCT DELIVERY PROCESS 26 3.8
CONCLUSION 28 XIII BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/997282118 DIGITALISIERT DURCH CONTENTS CRAFTING MARKET
REQUIREMENTS 29 4.1 INTRODUCTION 29 4.2 VOICE OF THE CUSTOMER 29 4.3
MARKET REQUIREMENTS DOCUMENT 30 4.4 BLACKBLOT PROCEDURAL REQUIREMENTS
MANAGEMENT MODEL 30 4.5 DIRECTIVE 32 4.6 CONSTRAINTS 33 4.7 RATIONALES
AND SOURCES 34 4.8 PRESENTMENT MODES 35 4.9 WHOLEPICTURE 36 4.10
VERIFYING WHOLENESS 36 4.11 MARKET REQUIREMENTS AND ENGINEERING 37 4.12
MARKET REQUIREMENTS DATABASE 38 4.13 SUMMARY 39 CONCEPT OF MARKETING 41
5.1 INTRODUCTION 41 5.2 BUSINESS DOMAINS 41 5.3 MARKETING DOMAIN 42 5.4
MARKETING DOMAIN DISCIPLINES 44 5.5 BLACKBLOT MARKETING MODEL 45 5.6
PRODUCT MARKETING METHODS 46 5.7 CORPORATE MARKETING METHODS 47 5.8
MARKETING COMMUNICATIONS METHODS 47 5.9 CORPORATE ORGANIZATIONAL
STRUCTURES 48 5.10 MARKETING AND STRATEGIES 50 5.11 MARKETING AND PLANS
51 5.12 SUMMARY 52 VALUE-MARKETING MODEL 53 6.1 INTRODUCTION 53 6.2
VALUE CONCEPT 53 6.3 VALUE FORMULA SCALE 54 6.4 VALUE CONCEPT
APPLICATION 56 6.5 INTERNAL VALUE MARKETING DYNAMICS 57 6.6 EXTERNAL
VALUE MARKETING DYNAMICS 58 6.7 CREATING SUPERIOR PERCEIVED VALUE 59 6.8
PRODUCT MARKETING MESSAGES 62 6.9 VALUE MESSAGES FOUNDATIONAL KNOWLEDGE
62 6.10 PMTK MARKET MESSAGING MODEL 64 6.1 CONTENTS XV 7 EXTENDING
PRODUCT LIFE CYCLE STAGES 69 7.1 INTRODUCTION 69 7.2 PRODUCT LIFE CYCLE
MODEL ASSUMPTIONS 70 7.3 PRODUCT LIFE CYCLE MODEL STAGES 70 7.4 REASONS
FOR EXTENDING THE PLC 71 7.5 STRATEGIES FOR EXTENDING THE PLC 71 7.6
PRODUCT PLANNING STRATEGIES FOR EXTENDING THE PLC 71 7.7 PRODUCT
MARKETING STRATEGIES FOR EXTENDING THE PLC 72 7.8 STRATEGY APPLICATION
WITHIN THE PLC MODEL 73 7.9 LIMITATIONS OF THE PLC MODEL 74 7.10
BENEFITS OF THE PLC MODEL 75 7.11 CONCLUSION 75 8 PRODUCT MANAGEMENT
GLOSSARY 77 8.1 PRODUCT MANAGEMENT TERMS AND DEFINITIONS 77 8.2 PRODUCT
MANAGEMENT GLOSSARY DESCRIPTION 85 PART II PRODUCT MANAGER S TOOLKIT 9
PMTK INTRODUCTION 89 9.1 PMTKINDEX 89 9.2 PMTK OVERVIEW 92 9.2.1
PMTKSYNOPSIS 92 9.2.2 PMTK BACKGROUND 92 9.2.3 PMTKSCOPE 93 9.2.4 PMTK
USE CONVENTION 93 10 PMTKMODELS 95 10.1 PMTK CORE MODELS 95 10.1.1 PMTK
ACTION MODEL 95 10.1.2 PMTK FLOW MODEL 95 10.1.3 PMTK TASK MODEL 98 10.2
PMTK SUPPORT MODELS 98 10.2.1 PMTK ACTION-TEAM MODEL 98 10.2.2 PMTK MVP
MODEL 98 10.2.3 PMTKPRMMODEL 107 10.2.4 PMTK PROBLEM ECHELON MODEL 108
10.2.5 PMTK PRODUCT TREE MODEL 109 10.3 PMTK CONCEPT MODELS 110 10.3.1
BLACKBLOT PRODUCT MANAGEMENT TEAM MODEL 110 10.3. CONTENTS 11 PMTK
TEMPLATES 121 11.1 PRODUCT PLANNING 122 11.1.1 PRM MARKET REQUIREMENTS
DOCUMENT (MRD) - TEMPLATE V. 4.0 123 11.1.2 PRM PRODUCT REQUIREMENTS
DOCUMENT (PRD) - TEMPLATE V. 4.0 134 11.1.3 PMTK MARKET REQUIREMENTS
DOCUMENT (MRD) - TEMPLATE V. 4.0 141 1.4 USE CASES-TEMPLATE V. 4.0 153
1.5 PRODUCT ROADMAP - TEMPLATE V. 4.0 159 1.6 MVP PRICING MODEL-TEMPLATE
V. 4.0 163 1.7 WIN/LOSS ANALYSIS QUESTIONNAIRE - TEMPLATE V. 4.0 172 1.8
WIN/LOSS ANALYSIS REPORT - TEMPLATE V. 4.0 179 11.1.9 CUSTOMER VISIT -
GUIDELINES V. 4.0 183 11.2 PRODUCT MARKETING 187 11.2.1 BUSINESS CASE -
TEMPLATE V. 4.0 188 11.2.2 COMPETITOR ANALYSIS - TEMPLATE V. 4.0 202
11.2.3 PRODUCT COMPARISON - TEMPLATE V. 4.0 209 11.2.4 CORPORATE MISSION
- TEMPLATE V. 4.0 215 11.2.5 PRODUCT POSITIONING - TEMPLATE V. 4.0 219
11.2.6 SALES AXIOMS - TEMPLATE V. 4.0 224 11.2.7
PROBLEM/SOLUTION/FEATURE/BENEFIT - TEMPLATE V. 4.0 ... 229 11.2.8 UNIQUE
SELLING PROPOSITION - TEMPLATE V. 4.0 233 11.2.9 MARKET PLAN - TEMPLATE
V. 4.0 237 11.2.10 COMPANY PROFILE-TEMPLATE V. 4.0 249 11.2.11 PRODUCT
BACKGROUNDER-TEMPLATE V. 4.0 255 11.2.12 COLLATERAL MATRIX - GUIDELINES
V. 4.0 259 11.2.13 PRESS RELEASE QUESTIONNAIRE - TEMPLATE V. 4.0 267
11.2.14 LEAD GENERATION - TEMPLATE V. 4.0 270 11.3 PROCESS EFFICIENCY
275 11.3.1 MEETING RULES - GUIDELINES V. 4.0 276 11.3.2 MANAGEMENT BY
OBJECTIVES (MBO) - GUIDELINE CONTENTS XVII 11.5 PMTK IMPLEMENTATION 365
11.5.1 PMTK IMPLEMENTATION PLAN - TEMPLATE V4.0 366 ADDENDUM 375 ONLINE
REFERENCE 375 BLACKBLOT CONTENT RETENTION TOOLS 375 BLACKBLOT CONCEPT
PRESENTATIONS 376 ADDITIONAL SERVICES 376 BLACKBLOT PRODUCT MANAGER S
TOOLKIT* (LIFETIME SUBSCRIPTION) 376 BLACKBLOT PRODUCT MANAGEMENT
TRAINING PROGRAM 377 BLACKBLOT PRODUCT MANAGEMENT PROFESSIONAL (BPMP)
CERTIFICATION PROGRAM 377 BLACKBLOT CONTENT LICENSING 378
|
| any_adam_object | 1 |
| author | Steinhardt, Gabriel |
| author_facet | Steinhardt, Gabriel |
| author_role | aut |
| author_sort | Steinhardt, Gabriel |
| author_variant | g s gs |
| building | Verbundindex |
| bvnumber | BV036510409 |
| ctrlnum | (OCoLC)640131277 (DE-599)DNB997282118 |
| dewey-full | 658.8 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.5 |
| dewey-search | 658.8 658.5 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036510409 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:41:56Z |
| institution | BVB |
| isbn | 9783642045073 |
| language | English |
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| oclc_num | 640131277 |
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| owner_facet | DE-12 |
| physical | XVIII, 378 S. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Springer |
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| spelling | Steinhardt, Gabriel Verfasser aut The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt Heidelberg [u.a.] Springer 2010 XVIII, 378 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Steinhardt, Gabriel The product manager's toolkit methodologies, processes and tasks in high-tech product management Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4125960-9 |
| title | The product manager's toolkit methodologies, processes and tasks in high-tech product management |
| title_auth | The product manager's toolkit methodologies, processes and tasks in high-tech product management |
| title_exact_search | The product manager's toolkit methodologies, processes and tasks in high-tech product management |
| title_full | The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt |
| title_fullStr | The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt |
| title_full_unstemmed | The product manager's toolkit methodologies, processes and tasks in high-tech product management Gabriel Steinhardt |
| title_short | The product manager's toolkit |
| title_sort | the product manager s toolkit methodologies processes and tasks in high tech product management |
| title_sub | methodologies, processes and tasks in high-tech product management |
| topic | Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Produktmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432626&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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