Effective marketing, communications and development:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Woodbridge
Catt Educational
2010
|
| Schriftenreihe: | Effective international schools series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 158 S. |
| ISBN: | 9781904724810 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143077437210624 |
|---|---|
| adam_text | TABLE OF CONTENTS FOREWORD PAGE 5 ACKNOWLEDGEMENTS PAGE 6 ABOUT THE
CONTRIBUTORS PAGE 7 ABOUT THE EDITORS PAGE 11 PART ONE: INTRODUCTION
CHAPTER ONE: DEFINING THE FIELD DAVID WILLOWS PAGE 15 CHAPTER TWO: GET
STRATEGIE ADELE HODGSON PAGE 21 PART TWO: COMMUNICATIONS CHAPTER THREE:
BUILD YOUR BRAND: THE THEORY DAVID WILLOWS PAGE 31 CHAPTER FOUR: BUILD
YOUR BRAND: THE PRACTICE BEA BESTE AND TATJAN KRALJIC PAGE 39 CHAPTER
FIVE: TELL YOUR STORY: PUBLICATIONS EMMA SILVA PAGE 49 CHAPTER SIX: TELL
YOUR STORY: WEB AND SOCIAL MEDIA ION MOSER AND CLIVE UNGLESS PAGE 59
PART THREE: FROM ADMISSIONS TO ALUMNI CHAPTER SEVEN: PREPARE YOUR SHOP
WINDOW M ARY LANGFORD PAGE 69 CHAPTER EIGHT: MANAGE YOUR REPUTATION
ADELE HODGSON PAGE 79 CHAPTER INE: KEEP CONNECTED MARCIA DE WOLF PAGE 85
PART FOUR: DEVELOPMENT AND FUNDRAISING CHAPTER TEN: IN THE BEGINNING
BEATRICE CASTON AND MIKE MILLER PAGE 93 CHAPTER ELEVEN: CREATE A CUT URE
OF GIVING BOB BURDENSKI PAGE 103 CHAPTER TWELVE: CELEBRATE CONSTANTLY
DEIADRE RAUCH PAGE 109 CHAPTER THIRTEEN: RESOURCE THE FUTURE MARGARET
ABBOTT PAGE 117 CHAPTER FOURTEEN: LEAVING A LEGACY FRANK OPRAY PAGE 127
PART FIVE: DRAWING CONCLUSIONS CHAPTER FIFTEEN: HOW DO WE KNOW WE ARE
BEING SUCCESSFUL? BRIAN BEDRICK PAGE 137 CHAPTER SIXTEEN: MOVING FORWARD
WITH THE BUSINESS OF LEARNING MARY-LYN CAMPBELL PAGE 145 CHAPTER
SEVENTEEN: CURRENT TRENDS, FUTURE CHALLENGES DAVID WILLOWS AND ADELE
HODGSON PAGE 153
|
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| isbn | 9781904724810 |
| language | English |
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| physical | 158 S. |
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| series2 | Effective international schools series |
| spelling | Effective marketing, communications and development ed. by Adèle Hodgson and David Willows Woodbridge Catt Educational 2010 158 S. txt rdacontent n rdamedia nc rdacarrier Effective international schools series International schools / Marketing International schools / Administration Internationale Schule (DE-588)4162056-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationale Schule (DE-588)4162056-2 s DE-604 Hodgson, Adèle Sonstige oth Digitalisierung UB Erlangen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020432086&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Effective marketing, communications and development International schools / Marketing International schools / Administration Internationale Schule (DE-588)4162056-2 gnd |
| subject_GND | (DE-588)4162056-2 (DE-588)4143413-4 |
| title | Effective marketing, communications and development |
| title_auth | Effective marketing, communications and development |
| title_exact_search | Effective marketing, communications and development |
| title_full | Effective marketing, communications and development ed. by Adèle Hodgson and David Willows |
| title_fullStr | Effective marketing, communications and development ed. by Adèle Hodgson and David Willows |
| title_full_unstemmed | Effective marketing, communications and development ed. by Adèle Hodgson and David Willows |
| title_short | Effective marketing, communications and development |
| title_sort | effective marketing communications and development |
| topic | International schools / Marketing International schools / Administration Internationale Schule (DE-588)4162056-2 gnd |
| topic_facet | International schools / Marketing International schools / Administration Internationale Schule Aufsatzsammlung |
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