Holdings: Making music videos

Making music videos: everything you need to know from the best in the business

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Bibliographic Details
Main Author:	Schwartz, Lara M. (Author)
Format:	Book
Language:	English
Published:	New York Billboard Books 2007
Subjects:	Music videos / Production and direction Musikvideo
Online Access:	lizenzfrei lizenzfrei Inhaltsverzeichnis Inhaltsverzeichnis
Item Description:	Includes index
Physical Description:	224 S. Ill. 24 cm
ISBN:	9780823083688 0823083683

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MARC


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Record in the Search Index

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adam_text	CONTENTS FOREWORD INTRODUCTION EXPERT TESTIMONIALS 10 13 Part One: Developing the Music Video 1/ CHAPTER 1: COMMISSIONING THE VIDEO 18 THE RECORD COMPANY S ROLE IN THE VIDEO PROJECT 19 UNDERSTANDING THE RECORD LABEL S STRUCTURE 20 The A&R Department 20 The Product Management Department 21 The Marketing Department 21 The Music Video Department 23 The Video Commissioner 24 BUDGETING A MUSIC VIDEO 26 SELECTING A DIRECTOR FOR A MUSIC VIDEO 28 THE ARTIST-COMMISSIONER RELATIONSHIP IN THE VIDEO PROJECT 30 CHAPTER 2: THE DIRECTOR AND THE DIRECTOR S REPRESENTATIVE 33 THE RESPONSIBILITIES OF THE DIRECTOR33 Conceptualizing the Video 34 Writing the Treatment 35 Designing the Video s Look 35 Describing the Video s Vision 36 Distributing Pertinent Information 36 Leading with a Creative Perspective 37 Maintaining Creative Integrity 38 Setting and Transferring the Look from Film to Tape 38 Instructing During the Edit 38 Building a Successful Career 39 THE RESPONSIBILITIES OF THE DIRECTOR S REPRESENTATIVE 39 Forming and Nurturing Important Relationships 41 Staying on Top of Video Projects 41 Introducing the Director to Potential Clients 42 Networking 42 Building and Maintaining an Impeccable Reputation 42 Updating the Director s Reels 43 Encouraging and Guiding the Director s Creativity 43 Realizing the Director s Current and Future Goals 43 Supporting and Clarifying the Director s Creative Ideas 44 Advancing the Director s Career 44 Possessing a Knowledge of Production Costs 45 Supplying a Proper Support Team 45 CHAPTER 3: THE PRODUCTION COMPANY 46 THE RESPONSIBILITIES OF THE PRODUCTION COMPANY 46 Providing Administrative and Monetary Support 47 Building Their Directors Careers 48 Ensuring Proper Business Practices 49 THE RESPONSIBILITIES OF THE EXECUTIVE PRODUCER 49 Advancing the Directors Careers 51 Overseeing Project Acquisition 51 Managing, Budgeting, and Scheduling 52 Hiring 53 Mediating and Resolving Conflicts 53 Overseeing the Shoot and Postproduction 53 THE RESPONSIBILITIES OF THE PRODUCER54 Shepherding the Video Project 56 Maintaining the Integrity of the Creative Process 57 Establishing and Nurturing a Relationship with the Directors 58 Overseeing the Budget 58 Encouraging Open Communication 59 Managing Morale and Expectations 59 Troubleshooting 60 Supervising Postproduction 60 CHAPTER 4: THE TREATMENT- WRITING PROCESS 62 THE EIGHT CATEGORIES OF MUSIC VIDEOS 62 TECHNIQUES FOR CREATING THE MUSIC VIDEO TREATMENT 64 Recycling Ideas 65 Beginning with the Lyrics 65 Finding a Solution to Questions 65 Finding the Hook 67 Finding the Feel of the Music 67 Identifying the Artist 68 Single Bids and Pre-existing Relationships 69 Artist Collaboration 70 Using Movies as Inspiration 71 Using Books and Comic Books as Inspiration 72 Developing Creative Routines 73 Being Spontaneous 74 Writing the Treatment 75 The Basic Elements 75 What to Include 75 Celebrities 76 Visual References 77 Treatment Writers 77 WHAT COMMISSIONERS LOOK FOR IN A TREATMENT 78 CHAPTER 5: THE BUDGETING PROCESS 80 GENERATING THE BUDGET 80 THE BUDGET S FORMAT: THE POINT ZERO BID 82 The Main Budget 82 Reports and Logs 83 THE MAJOR ELEMENTS OF THE BUDGET 86 Standard Percentage Expenses 86 Creative Costs 90 Scheduling: Time Equals Money 93 CREATING THE BUDGET 93 The Crew 94 Crews Required for a Shoot 96 Location 99 Travel 100 Equipment 100 Film 100 Casting and Talent 103 Art Department 103 Specialty Items 104 Postproduction 104 Miscellaneous Items and Expenses 104 Padding the Budget 105 Overages 105 CHAPTER 6: CONTRACTS 106 THE CONTRACT BETWEEN THE RECORD LABEL AND PRODUCTION COMPANY 106 Delivery Specifications 106 Dates and Time Schedule 106 Ownership of the Video 106 Cost of the Project and Payment Structure 108 LETTERS OF COMMITMENT AND/OR CONFIRMATION 109 ADDITIONAL CONTRACTS AND RELEASES 111 Talent Release 111 Location Release 113 Deal Memo 113 Payroll Timecard - 113 OVERAGE FORMS 114 Part Two: Producing the Music Video 118 CHAPTER 7: HIRING THE CREW 119 CREWING UP 120 The Director s Team 120 The Production Team 122 The Cinematography Team 123 The Electric Team 125 The Grip Team 125 The Location Team 126 The Art Department 127 The Sound Department 130 The Glam Squad 131 The Casting Team 135 Additional Crew Positions 135 Less Common Crew Positions 138 Specialty Crew Positions 138 HOLDING OR CONFIRMING CREW MEMBERS 140 DETERMINING CREW MEMBER STATUS AS INDEPENDENT CONTRACTOR OR EMPLOYEE 141 CHAPTER 8: PREPRODUCTION 144 SCOUTING AND SECURING LOCATIONS 144 The Technical Scout 144 The Holding and Staging Areas 146 Permits 146 RENTING EQUIPMENT AND HIRING VENDORS 147 The Camera Package 148 The Sound Package 148 The Audio Package 149 The Grip/Electric Package 150 The Generator 150 Cranes and Lifts 151 The Dolly 152 The Video Tape Recorder 152 Walkie-Talkies 152 Production Trailers/Motor Homes 152 Vehicles 152 Production Supplies 153 Expendables 153 Film Stock 154 Caterers 155 Specialty Needs 156 DETERMINING THE SHOOTING SCHEDULING Treatment and Budgetary Factors The Responsibility for Generating the Shooting Schedule 158 Creating the Shooting Schedule 159 STANDARD BUSINESS NECESSITIES AND DETAILS 161 Issuing Insurance Certificates 161 Equipment/Vendor Documentation and Paperwork 162 The Production Book 163 Record Label Approvals 164 THE DAY BEFORE THE SHOOT 164 Camera Checkout 164 Pick Ups 164 Parking the Equipment Truck 164 Charging Batteries 165 Call Times 165 CHAPTER 9: SHOOTING THE VIDEO 166 PRODUCING THE SHOOT 166 Managing the Shooting Schedule 166 Client and Artist Relations 168 Provisions for Talent and Extras 169 Safety and Precautionary Procedures 170 DIRECTING THE SHOOT 170 Leading the Team 171 Applying Technical Knowledge and Creative Intuition 172 Maintaining Focus and Multitasking 172 Working with the Artist to Elicit an Appealing Performance 173 Telling a Story 176 Embracing Spontaneity and Chaos 178 Fostering Good Client Relations 179 Racing against the Clock 180 Having a Point of View 180 Experimenting with the Process 181 Collaborating as Part of a Team 182 Being Financially Responsible 182 WRAPPING OUT 183 Wrapping out of a Location 183 Wrapping out of a Shoot Day 184 Wrapping out of an Entire Shoot 184 Processing the Exposed Film 184 Compiling a Production Report 184 The Production Team s Final On-set Wrap Process 185 158 CHAPTER 10: POSTPRODUCTION AND THE FINAL WRAP 186 THE POSTPRODUCTION PROCESS 186 Processing the Exposed Film 186 The Telecine Process 189 The Offline Edit 193 The Online Edit 198 Adding Visual Effects 199 The Final, Mastered Video 201 THE FINAL WRAP 202 The Concluding Responsibilities of the Production Team 202 Returns and Drop Offs 203 Collecting Paperwork and Organizing the Wrap Book 203 Actualizing the Budget 205 Submitting Overages 206 Solving Problems 206 ACKNOWLEDGMENTS 207 APPENDIX A 208 APPENDIX В 2i6 APPENDIX С 2i8 APPENDIX D 220 THE AUTHOR 222 INDEX 223
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author	Schwartz, Lara M.
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building	Verbundindex
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ctrlnum	(OCoLC)705586993 (DE-599)GBV520422635
discipline	Musikwissenschaft
format	Book
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isbn	9780823083688 0823083683
language	English
lccn	2006035692
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physical	224 S. Ill. 24 cm
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title	Making music videos everything you need to know from the best in the business
title_auth	Making music videos everything you need to know from the best in the business
title_exact_search	Making music videos everything you need to know from the best in the business
title_full	Making music videos everything you need to know from the best in the business Lara M. Schwartz
title_fullStr	Making music videos everything you need to know from the best in the business Lara M. Schwartz
title_full_unstemmed	Making music videos everything you need to know from the best in the business Lara M. Schwartz
title_short	Making music videos
title_sort	making music videos everything you need to know from the best in the business
title_sub	everything you need to know from the best in the business
topic	Music videos / Production and direction Musikvideo (DE-588)4492539-6 gnd
topic_facet	Music videos / Production and direction Musikvideo
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