Making music videos: everything you need to know from the best in the business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Billboard Books
2007
|
| Schlagworte: | |
| Online-Zugang: | lizenzfrei lizenzfrei Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | 224 S. Ill. 24 cm |
| ISBN: | 9780823083688 0823083683 |
Internformat
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| 100 | 1 | |a Schwartz, Lara M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Making music videos |b everything you need to know from the best in the business |c Lara M. Schwartz |
| 264 | 1 | |a New York |b Billboard Books |c 2007 | |
| 300 | |a 224 S. |b Ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Music videos / Production and direction | |
| 650 | 0 | 7 | |a Musikvideo |0 (DE-588)4492539-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Musikvideo |0 (DE-588)4492539-6 |D s |
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Datensatz im Suchindex
| _version_ | 1804143065761316864 |
|---|---|
| adam_text | CONTENTS
FOREWORD
INTRODUCTION
EXPERT TESTIMONIALS
10
13
Part One: Developing the Music Video
1/
CHAPTER
1:
COMMISSIONING
THE VIDEO
18
THE RECORD COMPANY S ROLE
IN THE VIDEO PROJECT
19
UNDERSTANDING THE RECORD
LABEL S STRUCTURE
20
The A&R Department
20
The Product Management Department
21
The Marketing Department
21
The Music Video Department
23
The Video Commissioner
24
BUDGETING A MUSIC VIDEO
26
SELECTING A DIRECTOR FOR
A MUSIC VIDEO
28
THE ARTIST-COMMISSIONER
RELATIONSHIP IN THE VIDEO PROJECT
30
CHAPTER
2:
THE DIRECTOR AND THE
DIRECTOR S REPRESENTATIVE
33
THE RESPONSIBILITIES OF THE DIRECTOR33
Conceptualizing the Video
34
Writing the Treatment
35
Designing the Video s Look
35
Describing the Video s Vision
36
Distributing Pertinent Information
36
Leading with a Creative Perspective
37
Maintaining Creative Integrity
38
Setting and Transferring the Look
from Film to Tape
38
Instructing During the Edit
38
Building a Successful Career
39
THE RESPONSIBILITIES OF THE
DIRECTOR S REPRESENTATIVE
39
Forming and Nurturing Important
Relationships
41
Staying on Top of Video Projects
41
Introducing the Director to
Potential Clients
42
Networking
42
Building and Maintaining an Impeccable
Reputation
42
Updating the Director s Reels
43
Encouraging and Guiding the Director s
Creativity
43
Realizing the Director s Current
and Future Goals
43
Supporting and Clarifying the Director s
Creative Ideas
44
Advancing the Director s Career
44
Possessing a Knowledge of
Production Costs
45
Supplying a Proper Support Team
45
CHAPTER
3:
THE PRODUCTION
COMPANY
46
THE RESPONSIBILITIES OF THE
PRODUCTION COMPANY
46
Providing Administrative and
Monetary Support
47
Building Their Directors Careers
48
Ensuring Proper Business Practices
49
THE RESPONSIBILITIES OF THE
EXECUTIVE PRODUCER
49
Advancing the Directors Careers
51
Overseeing Project Acquisition
51
Managing, Budgeting, and Scheduling
52
Hiring
53
Mediating and Resolving Conflicts
53
Overseeing the Shoot and
Postproduction
53
THE RESPONSIBILITIES OF THE PRODUCER54
Shepherding the Video Project
56
Maintaining the Integrity of the
Creative Process
57
Establishing and Nurturing a
Relationship with the Directors
58
Overseeing the Budget
58
Encouraging Open Communication
59
Managing Morale and Expectations
59
Troubleshooting
60
Supervising
Postproduction
60
CHAPTER
4:
THE TREATMENT-
WRITING PROCESS
62
THE EIGHT CATEGORIES OF MUSIC VIDEOS
62
TECHNIQUES FOR CREATING THE MUSIC
VIDEO TREATMENT
64
Recycling Ideas
65
Beginning with the Lyrics
65
Finding a Solution to Questions
65
Finding the Hook
67
Finding the Feel of the Music
67
Identifying the Artist
68
Single Bids and Pre-existing Relationships
69
Artist Collaboration
70
Using Movies as Inspiration
71
Using Books and Comic Books
as Inspiration
72
Developing Creative Routines
73
Being Spontaneous
74
Writing the Treatment
75
The Basic Elements
75
What to Include
75
Celebrities
76
Visual References
77
Treatment Writers
77
WHAT COMMISSIONERS LOOK FOR
IN A TREATMENT
78
CHAPTER
5:
THE BUDGETING PROCESS
80
GENERATING THE BUDGET
80
THE BUDGET S FORMAT:
THE POINT ZERO BID
82
The Main Budget
82
Reports and Logs
83
THE MAJOR ELEMENTS OF THE BUDGET
86
Standard Percentage Expenses
86
Creative Costs
90
Scheduling: Time Equals Money
93
CREATING THE BUDGET
93
The Crew
94
Crews Required for a Shoot
96
Location
99
Travel
100
Equipment
100
Film
100
Casting and Talent
103
Art Department
103
Specialty Items
104
Postproduction
104
Miscellaneous Items and Expenses
104
Padding the Budget
105
Overages
105
CHAPTER
6:
CONTRACTS
106
THE CONTRACT BETWEEN THE RECORD
LABEL AND PRODUCTION COMPANY
106
Delivery Specifications
106
Dates and Time Schedule
106
Ownership of the Video
106
Cost of the Project and Payment Structure
108
LETTERS OF COMMITMENT AND/OR
CONFIRMATION
109
ADDITIONAL CONTRACTS AND RELEASES
111
Talent Release
111
Location Release
113
Deal Memo
113
Payroll Timecard
- 113
OVERAGE FORMS
114
Part Two: Producing the Music Video
118
CHAPTER
7:
HIRING THE CREW
119
CREWING UP
120
The Director s Team
120
The Production Team
122
The Cinematography Team
123
The Electric Team
125
The Grip Team
125
The Location Team
126
The Art Department
127
The Sound Department
130
The
Glam
Squad
131
The Casting Team
135
Additional Crew Positions
135
Less Common Crew Positions
138
Specialty Crew Positions
138
HOLDING OR CONFIRMING
CREW MEMBERS
140
DETERMINING CREW MEMBER STATUS
AS INDEPENDENT CONTRACTOR OR
EMPLOYEE
141
CHAPTER
8:
PREPRODUCTION
144
SCOUTING AND SECURING LOCATIONS
144
The Technical Scout
144
The Holding and Staging Areas
146
Permits
146
RENTING
EQUIPMENT AND HIRING
VENDORS
147
The Camera Package
148
The Sound Package
148
The Audio Package
149
The Grip/Electric Package
150
The Generator
150
Cranes and Lifts
151
The Dolly
152
The Video Tape Recorder
152
Walkie-Talkies
152
Production Trailers/Motor Homes
152
Vehicles
152
Production Supplies
153
Expendables
153
Film Stock
154
Caterers
155
Specialty Needs
156
DETERMINING THE SHOOTING
SCHEDULING
Treatment and Budgetary Factors
The Responsibility for Generating the
Shooting Schedule
158
Creating the Shooting Schedule
159
STANDARD BUSINESS NECESSITIES AND
DETAILS
161
Issuing Insurance Certificates
161
Equipment/Vendor Documentation and
Paperwork
162
The Production Book
163
Record Label Approvals
164
THE DAY BEFORE THE SHOOT
164
Camera Checkout
164
Pick
Ups
164
Parking the Equipment Truck
164
Charging Batteries
165
Call Times
165
CHAPTER
9:
SHOOTING THE VIDEO
166
PRODUCING THE SHOOT
166
Managing the Shooting Schedule
166
Client and Artist Relations
168
Provisions for Talent and Extras
169
Safety and Precautionary Procedures
170
DIRECTING THE SHOOT
170
Leading the Team
171
Applying Technical Knowledge and
Creative Intuition
172
Maintaining Focus and Multitasking
172
Working with the Artist to Elicit an
Appealing Performance
173
Telling a Story
176
Embracing Spontaneity and Chaos
178
Fostering Good Client Relations
179
Racing against the Clock
180
Having a Point of View
180
Experimenting with the Process
181
Collaborating as Part of a Team
182
Being Financially Responsible
182
WRAPPING OUT
183
Wrapping out of a Location
183
Wrapping out of a Shoot Day
184
Wrapping out of an Entire Shoot
184
Processing the Exposed Film
184
Compiling a Production Report
184
The Production Team s Final On-set
Wrap Process
185
158
CHAPTER
10:
POSTPRODUCTION
AND
THE FINAL WRAP
186
THE
POSTPRODUCTION
PROCESS
186
Processing the Exposed Film
186
The
Telecine
Process
189
The Offline Edit
193
The Online Edit
198
Adding Visual Effects
199
The Final, Mastered Video
201
THE FINAL WRAP
202
The Concluding Responsibilities of the
Production Team
202
Returns and Drop
Offs 203
Collecting Paperwork and Organizing
the Wrap Book
203
Actualizing the Budget
205
Submitting Overages
206
Solving Problems
206
ACKNOWLEDGMENTS
207
APPENDIX A
208
APPENDIX
В
2i6
APPENDIX
С
2i8
APPENDIX
D
220
THE AUTHOR
222
INDEX
223
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| spelling | Schwartz, Lara M. Verfasser aut Making music videos everything you need to know from the best in the business Lara M. Schwartz New York Billboard Books 2007 224 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Music videos / Production and direction Musikvideo (DE-588)4492539-6 gnd rswk-swf Musikvideo (DE-588)4492539-6 s DE-604 http://www.loc.gov/catdir/enhancements/fy0707/2006035692-b.html Contributor biographical information lizenzfrei http://www.loc.gov/catdir/enhancements/fy0707/2006035692-d.html Publisher description lizenzfrei http://www.loc.gov/catdir/toc/ecip074/2006035692.html lizenzfrei Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020423701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Making music videos everything you need to know from the best in the business |
| title_auth | Making music videos everything you need to know from the best in the business |
| title_exact_search | Making music videos everything you need to know from the best in the business |
| title_full | Making music videos everything you need to know from the best in the business Lara M. Schwartz |
| title_fullStr | Making music videos everything you need to know from the best in the business Lara M. Schwartz |
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| title_short | Making music videos |
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