Legends in marketing: Jagdish N. Sheth Volume 7 Organizational buyer behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi
Sage
2010
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXX, 237 Seiten Illustrationen |
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Datensatz im Suchindex
| _version_ | 1804143043842932736 |
|---|---|
| adam_text | Titel: Bd. 7. Legends in marketing. Organizational buyer behavior
Autor: Sheth, Jagdish N.
Jahr: 2010
Contents
Appendix of Sources ix
Timeline xiii
Set Introduction by Balaji C. Krishnan xv
Volume Introduction: The Contribution of Jagdish N. Sheth in
the Business-to-Business Marketing Domain by Arun Sharma xix
Industrial Markets and Buying Behavior
1. A Model of Industrial Buyer Behavior 3
2. Behavioral Approaches to Industrial Marketing:
Extant and Emerging Research (with Arun Sharma) 14
3. Emerging Research Opportunities for Doctoral Students
in B-to-B Marketing 35
4. New Determinants of Competitive Structures in Industrial Markets 43
Organizational Buying Behavior
5. Recent Developments in Organizational Buying Behavior 53
6. Organizational Buying Behavior: Past Performance
and Future Expectations 80
Buyer-Seller Relationships
7. Towards a Theory of Business Alliance Formation
(with Atul Parvatiyar) 105
8. Supplier Relationships: Emerging Issues and Challenges
(with Arun Sharma) 123
9. Buyer-Seller Interaction: A Conceptual Framework 136
10. The Impact of Transitioning from Products to Services
in Business and Industrial Markets on the Evolution
of the Sales Organization (with Arun Sharma) 147
11. Till Death Do Us Part... But Not Always: Six Antecedents
to a Customer s Relational Preference in Buyer-Seller Exchanges
(with Reshma H. Shah) 167
viii Legends in Marketing
12. Customer Relationship Management: Emerging Practice, Process,
and Discipline (with Atul Parvatiyar) 176
13. Relationship Marketing: An Agenda for Inquiry (with Arun Sharma) 202
Perspectives of Other Scholars
14. Jagdish N. Sheth: How Professor Sheth Saved My Skin
by Evert Gummesson 209
15. Jagdish N. Sheth: Leading Educator and Researcher
in Business-to-Business Marketing by Wesley J. Johnston 214
16. Jagdish N. Sheth: A Foundation of Marketing Thought
by Peter LaPlaca 218
17. Jagdish N. Sheth: Contributions to B-to-B Theory, Research,
and Practice by Arch G. Woodside 225
Arun Sharma Interviews Jagdish N. Sheth
18. My Interests-in B-to-B Marketing: Customer Outsourcing,
Global Sourcing, E-commerce, and Rise of Global Multinationals 231
About the Editors and Contributors 238
|
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| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D. Los Angeles ; London ; New Delhi Sage 2010 XXX, 237 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Sharma, Arun edt Krishnan, Balaji C. edt (DE-604)BV036484723 7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020407523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sheth, Jagdish N. 1938- Legends in marketing Jagdish N. Sheth |
| title | Legends in marketing Jagdish N. Sheth |
| title_auth | Legends in marketing Jagdish N. Sheth |
| title_exact_search | Legends in marketing Jagdish N. Sheth |
| title_full | Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D. |
| title_fullStr | Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D. |
| title_full_unstemmed | Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D. |
| title_short | Legends in marketing |
| title_sort | legends in marketing jagdish n sheth organizational buyer behavior |
| title_sub | Jagdish N. Sheth |
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