Legends in marketing: Jagdish N. Sheth Volume 3 Visioning the future
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi
Sage
2010
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 200 Seiten Illustrationen, Diagramme |
Internformat
MARC
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| 245 | 1 | 0 | |a Legends in marketing |b Jagdish N. Sheth |n Volume 3 |p Visioning the future |c set editor: Balaji C. Krishnan, Ph.D. |
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Datensatz im Suchindex
| _version_ | 1804143043744366592 |
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| adam_text | Titel: Bd. 3. Legends in marketing. Visioning the future
Autor: Sheth, Jagdish N.
Jahr: 2010
Contents
Appendix of Sources ix
Timeline xiii
Set Introduction by Balaji C. Krishnan xv
Volume Introduction by Balaji C. Krishnan xix
Visions of the Future
1. Consumer Behavior in the Future (with Rajendra S. Sisodia) 3
2. Emerging Trends for the Retailing Industry 23
3. Marketing Megatrends 35
4. The Future of Advertising in the Information Age 47
5. Search for Tomorrow 55
Critique of the Marketing Discipline
6. Revisiting Marketing s Lawlike Generalizations
(with Rajendra S. Sisodia) 67
7. The Future of Marketing (with Rajendra S. Sisodia) 98
8. Does Marketing Need Reform? (with Rajendra S. Sisodia) 119
9. How to Reform Marketing (with Rajendra S. Sisodia) 125
10. A Dangerous Divergence: Marketing and Society
(with Rajendra S. Sisodia) 137
Demographics, Outsourcing, and Customer Centric Marketing
11. Demographics in Consumer Behavior 145
12. Manager s Journal: Outsourcing Comes Home
(with Rajendra S. Sisodia) 153
13. The Antecedents and Consequences of Customer-Centric Marketing
(with Rajendra S. Sisodia and Arun Sharma) 156
Perspectives of Other Scholars
14. Jagdish N. Sheth: Torchbearer for Ethical Marketing by O. C. Ferrell 177
viii Legends in Marketing
15. Jagdish N. Sheth: Contributions to Marketing Scholarship
by Rajan Varadarajan 180
16. Jagdish N. Sheth: Comments on His Work in This Volume
byBartonAWeitz 185
Balaji C. Krishnan Interviews Jagdish N. Sheth
17. We are Not Good Marketers of Our Own Research 191
About the Editor and Contributors 201
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| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Legends in marketing Jagdish N. Sheth Volume 3 Visioning the future set editor: Balaji C. Krishnan, Ph.D. Los Angeles ; London ; New Delhi Sage 2010 XXIII, 200 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Krishnan, Balaji C. edt (DE-604)BV036484723 3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020407468&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sheth, Jagdish N. 1938- Legends in marketing Jagdish N. Sheth |
| title | Legends in marketing Jagdish N. Sheth |
| title_auth | Legends in marketing Jagdish N. Sheth |
| title_exact_search | Legends in marketing Jagdish N. Sheth |
| title_full | Legends in marketing Jagdish N. Sheth Volume 3 Visioning the future set editor: Balaji C. Krishnan, Ph.D. |
| title_fullStr | Legends in marketing Jagdish N. Sheth Volume 3 Visioning the future set editor: Balaji C. Krishnan, Ph.D. |
| title_full_unstemmed | Legends in marketing Jagdish N. Sheth Volume 3 Visioning the future set editor: Balaji C. Krishnan, Ph.D. |
| title_short | Legends in marketing |
| title_sort | legends in marketing jagdish n sheth visioning the future |
| title_sub | Jagdish N. Sheth |
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