The handbook of online and social media research: tools and techniques for market researchers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 441 S. graph. Darst. 23 cm |
| ISBN: | 9780470710401 0470710403 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036480149 | ||
| 003 | DE-604 | ||
| 005 | 20230213 | ||
| 007 | t | ||
| 008 | 100601s2010 d||| |||| 00||| eng d | ||
| 020 | |a 9780470710401 |c (hbk.) £39.99 |9 978-0-470-71040-1 | ||
| 020 | |a 0470710403 |c (hbk.) £39.99 |9 0-470-71040-3 | ||
| 035 | |a (OCoLC)695937178 | ||
| 035 | |a (DE-599)BVBBV036480149 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-945 |a DE-2070s |a DE-634 |a DE-M347 |a DE-1050 |a DE-91 |a DE-1049 |a DE-703 |a DE-739 | ||
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 100 | 1 | |a Poynter, Ray |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The handbook of online and social media research |b tools and techniques for market researchers |c Ray Poynter |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2010 | |
| 300 | |a XIX, 441 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 653 | |a Marketing research--Computer network resources. | ||
| 653 | |a Social media--Marketing. | ||
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | 2 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020351678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020351678 | ||
Datensatz im Suchindex
| _version_ | 1804142980231069696 |
|---|---|
| adam_text | Titel: The handbook of online and social media research
Autor: Poynter, Ray
Jahr: 2010
Contents
Foreword....................................................................................................................ix
By Finn Raben
Introduction................................................................................................................xi
PART I
Online Quantitative Survey Research
1 Overview of Online Quantitative Research............................................3
2 Web Survey Systems.............................................................................16
3 Designing Online Surveys.....................................................................31
4 Working with Panels and Databases.....................................................66
5 Running an Online Survey and Summary.............................................88
PART II
Qualitative Research
6 Overview of Online Qualitative Research..........................................107
7 Online Focus Groups...........................................................................116
8 Bulletin Board Groups and Parallel IDIs............................................132
9 Other Online Qualitative Methods and Summary of
Online Qualitative Research................................................................151
PART III
Social Media
10 Participatory Blogs as Research Tools................................................163
I I Online Research Communities/MROCs.............................................176
12 Blog and Buzz Mining........................................................................221
13 Other Social Media Topics and Summary...........................................243
vjjj CONTENTS
PART IV
Research Topics
14 Specialist Research Areas....................................................................261
15 Website Research................................................................................282
16 Research Techniques and Approaches................................................322
17 The Business of Market Research.......................................................340
PARTV
Breaking News!
18 NewMft................................................................................................367
19 Trends and Innovations.......................................................................378
20 An Overview of Online and Social Media Research..........................391
Glossary...................................................................................................................403
Further Information..................................................................................................417
References................................................................................................................421
Acknowledgements..................................................................................................427
|
| any_adam_object | 1 |
| author | Poynter, Ray |
| author_facet | Poynter, Ray |
| author_role | aut |
| author_sort | Poynter, Ray |
| author_variant | r p rp |
| building | Verbundindex |
| bvnumber | BV036480149 |
| classification_rvk | QP 611 |
| classification_tum | WIR 803f |
| ctrlnum | (OCoLC)695937178 (DE-599)BVBBV036480149 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01770nam a2200433 c 4500</leader><controlfield tag="001">BV036480149</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230213 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100601s2010 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470710401</subfield><subfield code="c">(hbk.) £39.99</subfield><subfield code="9">978-0-470-71040-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470710403</subfield><subfield code="c">(hbk.) £39.99</subfield><subfield code="9">0-470-71040-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)695937178</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036480149</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Poynter, Ray</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The handbook of online and social media research</subfield><subfield code="b">tools and techniques for market researchers</subfield><subfield code="c">Ray Poynter</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 441 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing research--Computer network resources.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social media--Marketing.</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020351678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020351678</subfield></datafield></record></collection> |
| id | DE-604.BV036480149 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:23Z |
| institution | BVB |
| isbn | 9780470710401 0470710403 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020351678 |
| oclc_num | 695937178 |
| open_access_boolean | |
| owner | DE-11 DE-945 DE-2070s DE-634 DE-M347 DE-1050 DE-91 DE-BY-TUM DE-1049 DE-703 DE-739 |
| owner_facet | DE-11 DE-945 DE-2070s DE-634 DE-M347 DE-1050 DE-91 DE-BY-TUM DE-1049 DE-703 DE-739 |
| physical | XIX, 441 S. graph. Darst. 23 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Poynter, Ray Verfasser aut The handbook of online and social media research tools and techniques for market researchers Ray Poynter 1. publ. Chichester [u.a.] Wiley 2010 XIX, 441 S. graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Internet (DE-588)4308416-3 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing research--Computer network resources. Social media--Marketing. Marktforschung (DE-588)4037630-8 s Soziale Software (DE-588)7550143-0 s Internet (DE-588)4308416-3 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020351678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Poynter, Ray The handbook of online and social media research tools and techniques for market researchers Internet (DE-588)4308416-3 gnd Soziale Software (DE-588)7550143-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)7550143-0 (DE-588)4037630-8 |
| title | The handbook of online and social media research tools and techniques for market researchers |
| title_auth | The handbook of online and social media research tools and techniques for market researchers |
| title_exact_search | The handbook of online and social media research tools and techniques for market researchers |
| title_full | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_fullStr | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_full_unstemmed | The handbook of online and social media research tools and techniques for market researchers Ray Poynter |
| title_short | The handbook of online and social media research |
| title_sort | the handbook of online and social media research tools and techniques for market researchers |
| title_sub | tools and techniques for market researchers |
| topic | Internet (DE-588)4308416-3 gnd Soziale Software (DE-588)7550143-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Internet Soziale Software Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020351678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT poynterray thehandbookofonlineandsocialmediaresearchtoolsandtechniquesformarketresearchers |