Understanding children as consumers:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE PUBL.
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Advanced marketing Series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 262 S. Ill. |
| ISBN: | 9781847879264 9781847879271 |
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| 245 | 1 | 0 | |a Understanding children as consumers |c ed. by David Marshall |
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Datensatz im Suchindex
| _version_ | 1804142979840999424 |
|---|---|
| adam_text | Titel: Understanding children as consumers
Autor: Marshall, David
Jahr: 2010
Contents
Notes on Contributors xi
Preface and Acknowledgements xvi
1 Introduction 1
David Marshall
Marketing to children 2
Children and consumption 4
Children as consumers 7
Organization of the book 8
Contributors 8
References 16
Notes 19
PART I CHILDREN AS CONSUMERS 21
2 Developing as Consumers 23
Valerie-Ines de la Ville and Valerie Tartas
Chapter aims 23
Introduction 23
First perspective: cognitive development and the aquisition
of economic knowledge 24
Second perspective: acquiring social skills and knowledge
through interaction with socialization agents 28
Third perspective: transforming children s participation in
joint consumption activities 32
Conclusion 35
Future research directions 36
Discussion questions 37
Further reading 38
References 38
vi Understanding Children as Consumers
3 Consumer Socialization in Families 41
Karin M. Ekstrom
Chapter aims 41
Introduction 42
Children as consumers 42
Consumer socialization 43
Family types 46
Children s influence in the different family types 52
Socialization in postmodern families 55
Conclusion 56
Future research directions 56
Discussion questions 57
Further reading 57
References 57
Note 60
4 Methodological and Design Issues in Research with Children 61
Teresa Davis
Chapter aims 61
Introduction 61
Ways of seeing children and ethical considerations 62
Different approaches to studying child consumers 65
Conclusion 72
Future research directions 73
Discussion questions 74
Further reading 75
References 75
Notes 77
PART II ENCOUNTERING MARKETING 79
5 Children and the Market: An American Historical Perspective 81
Gary Cross
Chapter aims 81
Introduction 82
The cute and consumer markets for children 83
The cool and children s consumer agency: origins in new media 86
New toys: fantasy play apart from parents 88
Conclusion 93
Future research directions 93
Discussion questions 93
Further reading 94
References 94
Contents vii
Children and Brands 96
Agnes Nairn
Chapter aims 96
Introduction 97
The cognitive development approach to children
and brands 98
The consumer culture theory approach to children and brands 100
Children s use of brands in everyday life 101
The darker side of brand activity 107
Brand engagement: families and friends 108
Conclusion 110
Future research directions 111
Discussion questions 111
Further reading 112
References 112
Notes 114
7 Children and Advertising 115
Brian Young
Chapter aims 115
Introduction 115
What do child psychologists tell us? 116
Do we need to regulate advertising to children? 121
Materialism: does advertising have a role to play? 123
Obesity: does food advertising make children fat? 125
Conclusion 127
Future research directions 128
Discussion questions 128
Further reading 129
References 129
Notes 130
8 Children and Shopping 132
Julie Tinson and Clive Nancarrow
Chapter aims 132
Introduction 133
The role of children in shopping decision making 133
Kids growing older younger 134
Children s products versus family purchases 135
Strategies to manage purchase decisions 137
Children s shopping savvy 139
Measuring consumer savvy 140
Perceived savvy and shopping involvement 143
viii Understanding Children as Consumers
Conclusion 144
Future research directions 144
Discussion questions 145
Further reading 145
References 146
Notes 148
9 Children and Money 149
Christine Roland-Levy
Chapter aims 149
Introduction 150
Why study economic socialization and pocket money? 150
Different theoretical orientations 151
How is the acquisition of notions and values approached? 153
Differentiating factors 155
Children s understanding of more abstract topics in the
field of financial behaviour 156
Conclusion 159
Future research directions 160
Discussion questions 161
Further reading 162
References 162
PART III KIDS STUFF 165
10 Children and Food 167
David Marshall and Stephanie O Donohoe
Chapter aims 167
Introduction 168
Children s food and the obesogenic environment 168
Children s (fun) food culture 169
Family socialization and negotiated choice 171
Snacks vs proper meals 173
Children s own accounts of snacking 174
Conclusion 177
Future research directions 178
Discussion questions 179
Further reading 180
References 180
Websites 182
Notes 182
Contents ix
11 Children and the Internet 184
Birgitte Tufte and Jeanette Rasmussen
Chapter aims 184
Introduction 185
What is the internet? 185
What do we know about children, the internet and consumption? 186
The gap between school and home 190
Tweens, media and consumption 192
Children, money and digital marketing 193
Conclusion 196
Future research directions 198
Discussion questions 198
Further reading 199
References 199
Websites 201
Notes 201
12 Children and Fashion 202
Maria Piacentini
Chapter aims 202
Introduction 203
Context of the children s clothing market 203
Influences on children s clothing choices 204
What clothes say about us: self-concept, symbolic meaning
and fashion consumption 206
The role of clothes in the transition to adolescence 209
Clothing as a marker of social distinction 210
Conclusion 212
Future research directions 213
Discussion questions 214
Further reading 214
References 215
Notes 216
PART IV LOOKING FORWARD
13 The Ethics of Marketing to Children
Sarah Todd
Chapter aims
Introduction
The age debate
219
221
221
221
222
x Understanding Children as Consumers
The rights of children 225
The ill-effects of marketing to children 227
The role of parents 229
The merging of media 231
The practitioner s perspective 234
Conclusion 234
Future research directions 235
Discussion questions 236
Further reading 236
References 236
Notes 238
14 Children as Competent Consumers 239
Stephen Kline
Chapter aims 239
Introduction 239
Putting the panic in the obesity pandemic 240
Deja vu all over again 242
Consumer socialization in the mediated marketplace 243
Retrunking consumer competencies in the mediated marketplace 246
Conclusion 252
Future research directions 253
Discussion questions 254
Further reading 254
References 254
Notes 257
Index 258
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