User generated branding - state of the art of research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Münster [u.a.]
LIT
2008
|
| Schriftenreihe: | Markenmanagement
8 |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 201 - 237 |
| Beschreibung: | XIV, 237 S. Ill., graph. Darst. |
| ISBN: | 9783825818876 |
Internformat
MARC
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| 020 | |a 9783825818876 |c Pb. : sfr 38.90 (freier Pr.), EUR 24.90 |9 978-3-8258-1887-6 | ||
| 024 | 3 | |a 9783825818876 | |
| 035 | |a (OCoLC)320533661 | ||
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| 040 | |a DE-604 |b ger |e rakddb | ||
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| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Burmann, Christoph |d 1962- |e Verfasser |0 (DE-588)132535645 |4 aut | |
| 245 | 1 | 0 | |a User generated branding - state of the art of research |c Christoph Burmann ; Ulrike Arnhold |
| 264 | 1 | |a Münster [u.a.] |b LIT |c 2008 | |
| 300 | |a XIV, 237 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Markenmanagement |v 8 | |
| 500 | |a Literaturverz. S. 201 - 237 | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a User Generated Content |0 (DE-588)7616549-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a User Generated Content |0 (DE-588)7616549-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Arnhold, Ulrike |e Verfasser |4 aut | |
| 830 | 0 | |a Markenmanagement |v 8 |w (DE-604)BV019846039 |9 8 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020348045 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_GND | (DE-588)132535645 |
| author_facet | Burmann, Christoph 1962- Arnhold, Ulrike |
| author_role | aut aut |
| author_sort | Burmann, Christoph 1962- |
| author_variant | c b cb u a ua |
| building | Verbundindex |
| bvnumber | BV036476451 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)320533661 (DE-599)BVBBV036476451 |
| dewey-full | 658.82702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82702854678 |
| dewey-search | 658.82702854678 |
| dewey-sort | 3658.82702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Rechtswissenschaft Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV036476451 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:18Z |
| institution | BVB |
| isbn | 9783825818876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020348045 |
| oclc_num | 320533661 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XIV, 237 S. Ill., graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | LIT |
| record_format | marc |
| series | Markenmanagement |
| series2 | Markenmanagement |
| spelling | Burmann, Christoph 1962- Verfasser (DE-588)132535645 aut User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold Münster [u.a.] LIT 2008 XIV, 237 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenmanagement 8 Literaturverz. S. 201 - 237 Markenpolitik (DE-588)4144679-3 gnd rswk-swf User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-604 Arnhold, Ulrike Verfasser aut Markenmanagement 8 (DE-604)BV019846039 8 |
| spellingShingle | Burmann, Christoph 1962- Arnhold, Ulrike User generated branding - state of the art of research Markenmanagement Markenpolitik (DE-588)4144679-3 gnd User Generated Content (DE-588)7616549-8 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)7616549-8 |
| title | User generated branding - state of the art of research |
| title_auth | User generated branding - state of the art of research |
| title_exact_search | User generated branding - state of the art of research |
| title_full | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_fullStr | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_full_unstemmed | User generated branding - state of the art of research Christoph Burmann ; Ulrike Arnhold |
| title_short | User generated branding - state of the art of research |
| title_sort | user generated branding state of the art of research |
| topic | Markenpolitik (DE-588)4144679-3 gnd User Generated Content (DE-588)7616549-8 gnd |
| topic_facet | Markenpolitik User Generated Content |
| volume_link | (DE-604)BV019846039 |
| work_keys_str_mv | AT burmannchristoph usergeneratedbrandingstateoftheartofresearch AT arnholdulrike usergeneratedbrandingstateoftheartofresearch |