Performance marketing with Google analytics: strategies and techniques for maximizing online ROI
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Schlagworte: | |
| Beschreibung: | XXIII, 427 S. Ill., graph. Darst. |
| ISBN: | 9780470578315 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036474931 | ||
| 003 | DE-604 | ||
| 005 | 20100716 | ||
| 007 | t | ||
| 008 | 100528s2010 ad|| |||| 00||| eng d | ||
| 015 | |a GBA9B5740 |2 dnb | ||
| 020 | |a 9780470578315 |9 978-0-470-57831-5 | ||
| 035 | |a (OCoLC)705561404 | ||
| 035 | |a (DE-599)BVBBV036474931 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 |a DE-945 | ||
| 084 | |a ST 205 |0 (DE-625)143613: |2 rvk | ||
| 084 | |a ST 515 |0 (DE-625)143677: |2 rvk | ||
| 100 | 1 | |a Tonkin, Sebastian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Performance marketing with Google analytics |b strategies and techniques for maximizing online ROI |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2010 | |
| 300 | |a XXIII, 427 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Google Analytics | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web usage mining | |
| 650 | 0 | 7 | |a Google Analytics |0 (DE-588)7670251-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Leistungsbewertung |0 (DE-588)4167271-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Google Analytics |0 (DE-588)7670251-0 |D s |
| 689 | 0 | 1 | |a Leistungsbewertung |0 (DE-588)4167271-9 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Whitmore, Caleb |e Verfasser |4 aut | |
| 700 | 1 | |a Cutroni, Justin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020346550 | ||
Datensatz im Suchindex
| _version_ | 1804142972857483264 |
|---|---|
| any_adam_object | |
| author | Tonkin, Sebastian Whitmore, Caleb Cutroni, Justin |
| author_facet | Tonkin, Sebastian Whitmore, Caleb Cutroni, Justin |
| author_role | aut aut aut |
| author_sort | Tonkin, Sebastian |
| author_variant | s t st c w cw j c jc |
| building | Verbundindex |
| bvnumber | BV036474931 |
| classification_rvk | ST 205 ST 515 |
| ctrlnum | (OCoLC)705561404 (DE-599)BVBBV036474931 |
| discipline | Informatik |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01412nam a2200409 c 4500</leader><controlfield tag="001">BV036474931</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100716 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100528s2010 ad|| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA9B5740</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470578315</subfield><subfield code="9">978-0-470-57831-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705561404</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036474931</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 205</subfield><subfield code="0">(DE-625)143613:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 515</subfield><subfield code="0">(DE-625)143677:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tonkin, Sebastian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Performance marketing with Google analytics</subfield><subfield code="b">strategies and techniques for maximizing online ROI</subfield><subfield code="c">Sebastian Tonkin, Caleb Whitmore, Justin Cutroni</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 427 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Google Analytics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Web usage mining</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Google Analytics</subfield><subfield code="0">(DE-588)7670251-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Leistungsbewertung</subfield><subfield code="0">(DE-588)4167271-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Google Analytics</subfield><subfield code="0">(DE-588)7670251-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Leistungsbewertung</subfield><subfield code="0">(DE-588)4167271-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Whitmore, Caleb</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cutroni, Justin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020346550</subfield></datafield></record></collection> |
| id | DE-604.BV036474931 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:40:16Z |
| institution | BVB |
| isbn | 9780470578315 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020346550 |
| oclc_num | 705561404 |
| open_access_boolean | |
| owner | DE-20 DE-945 |
| owner_facet | DE-20 DE-945 |
| physical | XXIII, 427 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | Tonkin, Sebastian Verfasser aut Performance marketing with Google analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni Hoboken, NJ Wiley 2010 XXIII, 427 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Google Analytics Internet marketing Web usage mining Google Analytics (DE-588)7670251-0 gnd rswk-swf Leistungsbewertung (DE-588)4167271-9 gnd rswk-swf Google Analytics (DE-588)7670251-0 s Leistungsbewertung (DE-588)4167271-9 s b DE-604 Whitmore, Caleb Verfasser aut Cutroni, Justin Verfasser aut |
| spellingShingle | Tonkin, Sebastian Whitmore, Caleb Cutroni, Justin Performance marketing with Google analytics strategies and techniques for maximizing online ROI Google Analytics Internet marketing Web usage mining Google Analytics (DE-588)7670251-0 gnd Leistungsbewertung (DE-588)4167271-9 gnd |
| subject_GND | (DE-588)7670251-0 (DE-588)4167271-9 |
| title | Performance marketing with Google analytics strategies and techniques for maximizing online ROI |
| title_auth | Performance marketing with Google analytics strategies and techniques for maximizing online ROI |
| title_exact_search | Performance marketing with Google analytics strategies and techniques for maximizing online ROI |
| title_full | Performance marketing with Google analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_fullStr | Performance marketing with Google analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_full_unstemmed | Performance marketing with Google analytics strategies and techniques for maximizing online ROI Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
| title_short | Performance marketing with Google analytics |
| title_sort | performance marketing with google analytics strategies and techniques for maximizing online roi |
| title_sub | strategies and techniques for maximizing online ROI |
| topic | Google Analytics Internet marketing Web usage mining Google Analytics (DE-588)7670251-0 gnd Leistungsbewertung (DE-588)4167271-9 gnd |
| topic_facet | Google Analytics Internet marketing Web usage mining Leistungsbewertung |
| work_keys_str_mv | AT tonkinsebastian performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi AT whitmorecaleb performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi AT cutronijustin performancemarketingwithgoogleanalyticsstrategiesandtechniquesformaximizingonlineroi |