Strategische Markenführung: Planung und Realisierung von Marketingstrategien
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
UTB GmbH
2011
|
| Ausgabe: | 3. Auflage |
| Schriftenreihe: | UTB M
|
| Schlagworte: | |
| Online-Zugang: | DE-B1533 DE-1052 DE-1043 DE-1046 DE-1047 DE-Aug4 DE-92 DE-860 DE-M483 DE-1949 DE-150 DE-384 DE-706 DE-824 DE-29 DE-739 DE-858 DE-M347 DE-859 DE-861 DE-863 DE-862 Volltext |
| Beschreibung: | Online Ressource |
| ISBN: | 9783825215446 9783838515441 |
Internformat
MARC
| LEADER | 00000nam a22000002c 4500 | ||
|---|---|---|---|
| 001 | BV036471044 | ||
| 003 | DE-604 | ||
| 005 | 20180820 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 110413s2011 xx o|||| 00||| ger d | ||
| 016 | 7 | |a 9783825215446 |2 DE-101 | |
| 020 | |a 9783825215446 |9 978-3-8252-1544-6 | ||
| 020 | |a 9783838515441 |c Online |9 978-3-8385-1544-1 | ||
| 024 | 3 | |a 9783825215446 | |
| 035 | |a (OCoLC)873661362 | ||
| 035 | |a (DE-599)BSZ322613450 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-384 |a DE-1052 |a DE-92 |a DE-B1533 |a DE-150 |a DE-860 |a DE-706 |a DE-739 |a DE-Aug4 |a DE-M483 |a DE-1949 |a DE-824 |a DE-1046 |a DE-1047 |a DE-29 |a DE-1043 |a DE-858 |a DE-M347 |a DE-863 |a DE-863 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Haedrich, Günther |d 1934-2016 |e Verfasser |0 (DE-588)115850724 |4 aut | |
| 245 | 1 | 0 | |a Strategische Markenführung |b Planung und Realisierung von Marketingstrategien |c Günther Haedrich ; Torsten Tomczak ; Philomela Kaetzke |
| 250 | |a 3. Auflage | ||
| 264 | 1 | |a Stuttgart |b UTB GmbH |c 2011 | |
| 300 | |a Online Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a UTB M | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Imagewerbung |0 (DE-588)4134968-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Imagewerbung |0 (DE-588)4134968-4 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Tomczak, Torsten |d 1959- |e Verfasser |0 (DE-588)122732383 |4 aut | |
| 700 | 1 | |a Kaetzke, Philomela |d 1973- |e Verfasser |0 (DE-588)124656684 |4 aut | |
| 856 | 4 | 0 | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |x Verlag |3 Volltext |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 912 | |a ZDB-41-UTB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020342723 | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-B1533 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-1052 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-1043 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-1046 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-1047 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-Aug4 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-92 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-860 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-M483 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-1949 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-150 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-384 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-706 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-824 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-29 |p ZDB-41-UTB |q UER_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-739 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-858 |p ZDB-41-UTB |q FCO_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-M347 |p ZDB-41-UTB |q FHM_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-859 |p ZDB-41-UTB |q FKE_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-861 |p ZDB-41-UTB |q FRO_PDA_UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-863 |p ZDB-41-UTB |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.36198/9783838515441 |l DE-862 |p ZDB-41-UTB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 859085 |
|---|---|
| _version_ | 1824555574955606017 |
| adam_text | |
| any_adam_object | |
| author | Haedrich, Günther 1934-2016 Tomczak, Torsten 1959- Kaetzke, Philomela 1973- |
| author_GND | (DE-588)115850724 (DE-588)122732383 (DE-588)124656684 |
| author_facet | Haedrich, Günther 1934-2016 Tomczak, Torsten 1959- Kaetzke, Philomela 1973- |
| author_role | aut aut aut |
| author_sort | Haedrich, Günther 1934-2016 |
| author_variant | g h gh t t tt p k pk |
| building | Verbundindex |
| bvnumber | BV036471044 |
| classification_rvk | QP 624 |
| collection | ZDB-41-UTB |
| ctrlnum | (OCoLC)873661362 (DE-599)BSZ322613450 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Auflage |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000002c 4500</leader><controlfield tag="001">BV036471044</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180820</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">110413s2011 xx o|||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">9783825215446</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783825215446</subfield><subfield code="9">978-3-8252-1544-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783838515441</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-8385-1544-1</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783825215446</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)873661362</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ322613450</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-B1533</subfield><subfield code="a">DE-150</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-M483</subfield><subfield code="a">DE-1949</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-863</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Haedrich, Günther</subfield><subfield code="d">1934-2016</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115850724</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategische Markenführung</subfield><subfield code="b">Planung und Realisierung von Marketingstrategien</subfield><subfield code="c">Günther Haedrich ; Torsten Tomczak ; Philomela Kaetzke</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Stuttgart</subfield><subfield code="b">UTB GmbH</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">UTB M</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Imagewerbung</subfield><subfield code="0">(DE-588)4134968-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Imagewerbung</subfield><subfield code="0">(DE-588)4134968-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tomczak, Torsten</subfield><subfield code="d">1959-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122732383</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kaetzke, Philomela</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124656684</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-41-UTB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020342723</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-B1533</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-1052</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-1047</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-M483</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-1949</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-150</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">UER_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">FCO_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">FHM_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">FKE_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="q">FRO_PDA_UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.36198/9783838515441</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-41-UTB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV036471044 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:09:50Z |
| institution | BVB |
| isbn | 9783825215446 9783838515441 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020342723 |
| oclc_num | 873661362 |
| open_access_boolean | |
| owner | DE-384 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-384 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | Online Ressource |
| psigel | ZDB-41-UTB ZDB-41-UTB UER_PDA_UTB ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | UTB GmbH |
| record_format | marc |
| series2 | UTB M |
| spellingShingle | Haedrich, Günther 1934-2016 Tomczak, Torsten 1959- Kaetzke, Philomela 1973- Strategische Markenführung Planung und Realisierung von Marketingstrategien Marketing (DE-588)4037589-4 gnd Imagewerbung (DE-588)4134968-4 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4134968-4 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Strategische Markenführung Planung und Realisierung von Marketingstrategien |
| title_auth | Strategische Markenführung Planung und Realisierung von Marketingstrategien |
| title_exact_search | Strategische Markenführung Planung und Realisierung von Marketingstrategien |
| title_full | Strategische Markenführung Planung und Realisierung von Marketingstrategien Günther Haedrich ; Torsten Tomczak ; Philomela Kaetzke |
| title_fullStr | Strategische Markenführung Planung und Realisierung von Marketingstrategien Günther Haedrich ; Torsten Tomczak ; Philomela Kaetzke |
| title_full_unstemmed | Strategische Markenführung Planung und Realisierung von Marketingstrategien Günther Haedrich ; Torsten Tomczak ; Philomela Kaetzke |
| title_short | Strategische Markenführung |
| title_sort | strategische markenfuhrung planung und realisierung von marketingstrategien |
| title_sub | Planung und Realisierung von Marketingstrategien |
| topic | Marketing (DE-588)4037589-4 gnd Imagewerbung (DE-588)4134968-4 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Imagewerbung Strategisches Management Markenpolitik Marketingstrategie Lehrbuch |
| url | http://www.elibrary.utb.de/doi/book/10.36198/9783838515441 |
| work_keys_str_mv | AT haedrichgunther strategischemarkenfuhrungplanungundrealisierungvonmarketingstrategien AT tomczaktorsten strategischemarkenfuhrungplanungundrealisierungvonmarketingstrategien AT kaetzkephilomela strategischemarkenfuhrungplanungundrealisierungvonmarketingstrategien |