Produktkommunikation: Geschichte und Theorie
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wien
Facultas-Verl. [u.a.]
2008
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | UTB
3077 : Medien- und Kommunikationswissenschaft, Geschichte |
| Schlagworte: | |
| Online-Zugang: | DE-858 DE-M347 DE-859 DE-861 DE-523 DE-863 DE-862 Volltext |
| Beschreibung: | Online Ressource |
| ISBN: | 9783825230777 9783838530772 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 481963 |
|---|---|
| _version_ | 1806527991557128192 |
| adam_text | |
| any_adam_object | |
| author | Gries, Rainer 1958- |
| author_GND | (DE-588)109981200 |
| author_facet | Gries, Rainer 1958- |
| author_role | aut |
| author_sort | Gries, Rainer 1958- |
| author_variant | r g rg |
| building | Verbundindex |
| bvnumber | BV036471033 |
| classification_rvk | AP 17250 AP 17440 |
| collection | ZDB-41-UTB ZDB-41-UTBG |
| ctrlnum | (OCoLC)785714738 (DE-599)BSZ322613337 |
| discipline | Allgemeines |
| edition | 1. Aufl. |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Electronic eBook |
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| geographic | Deutschland Bundesrepublik (DE-588)4011889-7 gnd Deutschland DDR (DE-588)4011890-3 gnd |
| geographic_facet | Deutschland Bundesrepublik Deutschland DDR |
| id | DE-604.BV036471033 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:29:07Z |
| institution | BVB |
| isbn | 9783825230777 9783838530772 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020342712 |
| oclc_num | 785714738 |
| open_access_boolean | |
| owner | DE-1043 DE-384 DE-355 DE-BY-UBR DE-703 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-858 DE-M347 DE-523 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-1043 DE-384 DE-355 DE-BY-UBR DE-703 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-858 DE-M347 DE-523 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | Online Ressource |
| psigel | ZDB-41-UTB ZDB-41-UTBG ZDB-41-UTBG2011 UER_PDA_UTB ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB ZDB-41-UTB Einzelkauf_23 |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Facultas-Verl. [u.a.] |
| record_format | marc |
| series2 | UTB |
| spellingShingle | Gries, Rainer 1958- Produktkommunikation Geschichte und Theorie Produktimage (DE-588)4125196-9 gnd Hautpflegemittel (DE-588)4220919-5 gnd Nivea (DE-588)4420027-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Marke (DE-588)4074577-6 gnd Entstehung (DE-588)4156614-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4125196-9 (DE-588)4220919-5 (DE-588)4420027-4 (DE-588)4131075-5 (DE-588)4065541-6 (DE-588)4074577-6 (DE-588)4156614-2 (DE-588)4144679-3 (DE-588)4011889-7 (DE-588)4011890-3 |
| title | Produktkommunikation Geschichte und Theorie |
| title_auth | Produktkommunikation Geschichte und Theorie |
| title_exact_search | Produktkommunikation Geschichte und Theorie |
| title_full | Produktkommunikation Geschichte und Theorie Rainer Gries |
| title_fullStr | Produktkommunikation Geschichte und Theorie Rainer Gries |
| title_full_unstemmed | Produktkommunikation Geschichte und Theorie Rainer Gries |
| title_short | Produktkommunikation |
| title_sort | produktkommunikation geschichte und theorie |
| title_sub | Geschichte und Theorie |
| topic | Produktimage (DE-588)4125196-9 gnd Hautpflegemittel (DE-588)4220919-5 gnd Nivea (DE-588)4420027-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd Marke (DE-588)4074577-6 gnd Entstehung (DE-588)4156614-2 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Produktimage Hautpflegemittel Nivea Marktkommunikation Werbung Marke Entstehung Markenpolitik Deutschland Bundesrepublik Deutschland DDR |
| url | http://www.elibrary.utb.de/doi/book/10.36198/9783838530772 |
| work_keys_str_mv | AT griesrainer produktkommunikationgeschichteundtheorie |