Campaigning for hearts and minds: how emotional appeals in political ads work
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
Univ. of Chicago Press
2008
|
| Ausgabe: | [Nachdr.] |
| Schriftenreihe: | Studies in communication, media, and public opinion
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 280 S. Ill. |
| ISBN: | 0226069885 9780226069890 0226069893 |
Internformat
MARC
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| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Chicago |b Univ. of Chicago Press |c 2008 | |
| 300 | |a XVI, 280 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a Studies in communication, media, and public opinion | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Political psychology | |
| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Communication in politics | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 4 | |a Emotions and cognition | |
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Datensatz im Suchindex
| _version_ | 1813698733732265984 |
|---|---|
| adam_text |
Contents
List
of Tables and
Figures
ix
Acknowledgments
xiii
ι
Appealing to Hopes and Pears
ι
2
The Art and Science of Campaigning
17
3
The Political Psychology of Emotional Appeals
48
4
Emotion and the Motivational Power of Campaign Ads
73
5
Emotion and the Persuasive Power of Campaign Ads
109
6
Emotional Appeals in Ad Campaigns
147
7
Hearts and Minds: Rethinking the Role of Emotion in Political Life
177
Appendix A. Experiments: Question Wording and Sample
199
AppendixB. MuJtivariate Statistical Analyses: Full Results
208
Appendix C. Advertising Content Analysis: Coding Rules
213
Notes
219
References
251
Index
273 |
| any_adam_object | 1 |
| author | Brader, Ted |
| author_facet | Brader, Ted |
| author_role | aut |
| author_sort | Brader, Ted |
| author_variant | t b tb |
| building | Verbundindex |
| bvnumber | BV036469501 |
| callnumber-first | J - Political Science |
| callnumber-label | JA74 |
| callnumber-raw | JA74.5 |
| callnumber-search | JA74.5 |
| callnumber-sort | JA 274.5 |
| callnumber-subject | JA - Political Science |
| classification_rvk | MD 6000 |
| ctrlnum | (OCoLC)698922205 (DE-599)BVBBV036469501 |
| dewey-full | 324.73 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.73 |
| dewey-search | 324.73 |
| dewey-sort | 3324.73 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | [Nachdr.] |
| format | Book |
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| institution | BVB |
| isbn | 0226069885 9780226069890 0226069893 |
| language | English |
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| spelling | Brader, Ted Verfasser aut Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader [Nachdr.] Chicago Univ. of Chicago Press 2008 XVI, 280 S. Ill. txt rdacontent n rdamedia nc rdacarrier Studies in communication, media, and public opinion Includes bibliographical references and index Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd rswk-swf Politische Psychologie (DE-588)4175034-2 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Politische Psychologie (DE-588)4175034-2 s Gefühl (DE-588)4019702-5 s DE-604 Politische Werbung (DE-588)4129440-3 s Wahlpropaganda (DE-588)4188928-9 s 1\p DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020341203&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brader, Ted Campaigning for hearts and minds how emotional appeals in political ads work Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd Politische Psychologie (DE-588)4175034-2 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4019702-5 (DE-588)4175034-2 (DE-588)4188928-9 (DE-588)4129440-3 |
| title | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_auth | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_exact_search | Campaigning for hearts and minds how emotional appeals in political ads work |
| title_full | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_fullStr | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_full_unstemmed | Campaigning for hearts and minds how emotional appeals in political ads work Ted Brader |
| title_short | Campaigning for hearts and minds |
| title_sort | campaigning for hearts and minds how emotional appeals in political ads work |
| title_sub | how emotional appeals in political ads work |
| topic | Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl (DE-588)4019702-5 gnd Politische Psychologie (DE-588)4175034-2 gnd Wahlpropaganda (DE-588)4188928-9 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Political psychology Advertising, Political Communication in politics Persuasion (Psychology) Emotions and cognition Gefühl Politische Psychologie Wahlpropaganda Politische Werbung |
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