Essentials of business research: a guide to doing your research project
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 316 S. graph. Darst. |
| ISBN: | 9781848601338 9781848601321 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Essentials of business research
Autor: Wilson, Jonathan
Jahr: 2010
CONTENTS
List of Figures xii
List of Tables xiv
Preface xvi
Acknowledgements xviii
1 An introduction to business research 1
Introduction 1
The meaning of research 2
Business research 3
Why research is important 4
Key concepts of research 7
How business research links to the organization 16
Research skills 16
Research process 20
Differences between academic and organizational research 22
The role of the supervisor 23
Summary and conclusion 27
Case study 27
You re the supervisor 28
Common questions and answers 28
References 29
Further reading 30
2 Developing a research topic 31
Introduction 31
Nature of your topic 32
What makes a good research topic? 37
How to develop research questions 42
How to develop aims and objectives 46
Theory, research questions and objectives 49
Summary and conclusion 51
Case study 52
You re the supervisor 52
Common questions and answers 52
References 53
Further reading 53
Conducting a literature review 54
Introduction 54
Nature of a literature review 55
Literature review process 57
Sources of literature 62
Critical review 68
Structure of a literature review 69
Summary and conclusion 75
Case study 16
You re the supervisor 76
Common questions and answers 76
References 11
Further reading 78
Addressing ethical issues 79
Introduction 79
The nature of ethics 80
Why do I need to learn about ethics? 85
Ethical responsibilities to research stakeholders 85
Ethics across cultures 94
Ethical approval for research involving human subjects 94
Summary and conclusion 98
Case study 99
You re the supervisor 99
Common questions and answers 100
References 100
Further reading 101
Establishing a research design 102
Introduction 102
Types of research study 103
Nature of your research design 105
Types of research design 106
The time horizon 111
Testing the quality of research 116
The research proposal 123
Summary and conclusion 130
Case study 131
You re the supervisor 131
Common questions and answers 131
References 132
Further reading 133
6 Primary data collection 134
Introduction 134
What are primary data? 135
Primary data collection options 136
Introduction to questionnaires and interviews 137
Interviews 138
Questionnaires 148
Observation 159
How to conduct fieldwork within your own organization 162
Cultural issues and data collection 162
A mixed methods approach to data collection 164
Your project supervisor and primary data collection 164
Research in action - Tesco pic 165
Summary and conclusion 166
Case study 167
You re the supervisor 167
Common questions and answers 167
References 168
Further reading 168
7 Using secondary data 169
Introduction 169
What are secondary data? 170
Reasons for basing your research project entirely on secondary data 171
Business and secondary data 172
Reliance on the Internet as a secondary data source 173
The distinction between literature review and secondary data
analysis 174
Classifying secondary data 174
The advantages of secondary data 177
The disadvantages of secondary data 178
Evaluating Secondary data 181
Presenting secondary data 183
Your project supervisor and secondary data 184
Summary and conclusion 184
Case study 185
You re the supervisor 185
Common questions and answers 186
References 187
Further reading 187
8 Sampling 188
Introduction 188
Stages in the sampling process 189
Stage 1: Clearly define your target population 189
Stage 2: Select your sampling frame 191
Stage 3: Choose your sampling technique(s) 191
Stage 4: Determine your sample size 201
Stage 5: Collect your data 205
Stage 6: Assess your response rate 205
Research in action - Innocent Drinks 206
Summary and conclusion 207
Case study 208
You re the supervisor 208
Common questions and answers 208
References 209
Further reading 210
9 Analyzing quantitative data 211
Introduction 211
What is quantitative data analysis? 212
Preparing your data for analysis 214
Summarizing and presenting your data 217
Describing your data 223
Inferential statistics 234
How do I know which statistical tests to use? 249
Statistical software packages 249
Summary and conclusion 250
Case study 250
You re the supervisor 251
Common questions and answers 251
References 252
Further reading 252
10 Analyzing qualitative data 253
Introduction 253
What is qualitative analysis? 254
Steps in qualitative analysis 255
Transcribing your data 256
Reading and generating categories, themes and patterns 258
Interpreting your findings 262
Approaches to qualitative analysis 263
Quantifying qualitative data 266
Which qualitative approach should I use to analyze my data? 268
Qualitative analytical software packages 268
Summary and conclusion 269
Case study 269
You re the supervisor 270
Common questions and answers 271
References 271
Further reading 272
11 Writing up and presenting your research 273
Introduction 273
Where to start - writing up 274
Structure of a research project 280
What are the criteria for evaluating a research project? 288
Presenting your research project 288
Common errors found in student research projects 296
Writing up and your project supervisor 296
Summary and conclusion 297
Case study 297
You re the supervisor 298
Common questions and answers 298
References 299
Further reading 299
Glossary 300
Index 310
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| isbn | 9781848601338 9781848601321 |
| language | English |
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| spelling | Wilson, Jonathan Verfasser aut Essentials of business research a guide to doing your research project Jonathan Wilson Los Angeles [u.a.] Sage 2010 XIX, 316 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Business / Research / Methodology Dissertations, Academic Wirtschaft Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Forschungsmethode (DE-588)4155046-8 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020334054&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wilson, Jonathan Essentials of business research a guide to doing your research project Business / Research / Methodology Dissertations, Academic Wirtschaft Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
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| title | Essentials of business research a guide to doing your research project |
| title_auth | Essentials of business research a guide to doing your research project |
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| title_full | Essentials of business research a guide to doing your research project Jonathan Wilson |
| title_fullStr | Essentials of business research a guide to doing your research project Jonathan Wilson |
| title_full_unstemmed | Essentials of business research a guide to doing your research project Jonathan Wilson |
| title_short | Essentials of business research |
| title_sort | essentials of business research a guide to doing your research project |
| title_sub | a guide to doing your research project |
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