Marketing research:
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| Previous Title: | Aaker, David A. Marketing research |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2011
|
| Edition: | 10. ed., international student version |
| Subjects: | |
| Online Access: | lizenzfrei Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | XVII, 701 S. Ill., graph. Darst. |
| ISBN: | 9780470524619 0470524618 |
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MARC
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Record in the Search Index
| _version_ | 1804142945496989696 |
|---|---|
| adam_text | BRIEF
CONTENTS
PARTI
The Nature
and Scope of Marketing
Research
Chapter
1
A Decision-Making Perspective on
Marketing Intelligence,
2
Chapter
2
Marketing Research in Practice,
30
Chapter
3
The Marketing Research
Process,
47
Chapter
4
Research Design and
Implementation,
70
PART II
Data Collection
SECTION A
Secondary and Exploratory Research
Chapter
5
Secondary Sources of Marketing
Data,
92
Chapter
6
Standardized Sources of
Marketing Data,
226
Chapter
7
Marketing Research on the
Internet,
136
Chapter
8
Information Collection:
Qualitative and Observational
Methods,
161
SECTION
В
Descriptive Research
Chapter
9
Information from Respondents:
Issues in Data Collection,
198
Chapter
10
Information from Respondents:
Survey Methods,
224
Chapter
11
Attitude Measurement,
247
Chapter
12
Designing the
Questionnaire,
275
SECTION
С
Causal Research
Chapter
13
Experimentation,
303
SECTION
D
Sampling
Chapter
14
Chapter
15
Theory,
362
Sampling Fundamentals,
334
Sample Size and Statistical
PART HI
Data Analysis
Chapter
16
Fundamentals of Data Analysis,
380
Chapter
17
Hypothesis Testing: Basic
Concepts and Tests of Associations,
402
Chapter
18
Hypothesis Testing: Means and
Proportions,
418
PART IV
Special Topics in Data Analysis
Chapter
19
Correlation Analysis and
Regression Analysis,
440
Chapter
20
Discriminant and Canonical
Analysis,
469
Chapter
21
Factor and Cluster Analysis,
489
Chapter
22
Multidimensional Scaling and
Conjoint Analysis,
525
Chapter
23
Presenting the Results,
537
PART V
Applications of Marketing Intelligence
Chapter
24
Traditional Applications:
Product, Price, Distribution, and Promotion,
553
Chapter
25
Contemporary Applications:
Competitive Advantage, Brand Equity,
Customer Satisfaction, and Total Quality
Management,
589
Chapter
26
Emerging Applications:
Database Marketing, E-Commerce, Mobile
Marketing, Social Marketing, Experiential
Marketing, Relationship Marketing, and
Customer Intelligence,
627
Appendix: Tables,
653
А
-l.
Standard Normal Probabilities,
653
A-2.
χ2
Critical Points,
654
A-3.
F
Critical Points,
656
A-4. Cut-Off Points for the Student s
f-Distribution,
662
A-5. Procedures for Conducting
Univariate and Multivariate Analysis
in SPSS,
662
A-6. Output of Select Tables in SPSS,
666
Glossary,
677
Index,
688
xi
|
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| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., international student version |
| format | Book |
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| id | DE-604.BV036456320 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:50Z |
| institution | BVB |
| isbn | 9780470524619 0470524618 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020328305 |
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| physical | XVII, 701 S. Ill., graph. Darst. |
| publishDate | 2011 |
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| publisher | Wiley |
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| spelling | Marketing research David A. Aaker ... 10. ed., international student version Hoboken, NJ Wiley 2011 XVII, 701 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s DE-604 Aaker, David A. 1938- Sonstige (DE-588)123018641 oth Früher u.d.T. Aaker, David A. Marketing research (DE-604)BV026557583 DE-601 pdf/application http://www.gbv.de/dms/zbw/616436068.pdf lizenzfrei Inhaltsverzeichnis Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020328305&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research David A. Aaker ... |
| title_fullStr | Marketing research David A. Aaker ... |
| title_full_unstemmed | Marketing research David A. Aaker ... |
| title_old | Aaker, David A. Marketing research |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung |
| url | http://www.gbv.de/dms/zbw/616436068.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020328305&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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