Consumer behavior & marketing strategy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw Hill[u.a.]
2010
|
| Edition: | 9. ed., internat. ed. |
| Subjects: | |
| Physical Description: | XIX, 554 S. Ill., graph. Darst. |
| ISBN: | 0071267816 9780071267816 |
Staff View
MARC
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Record in the Search Index
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| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/342 21 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 9. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV036455303 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:48Z |
| institution | BVB |
| isbn | 0071267816 9780071267816 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020327319 |
| oclc_num | 699532229 |
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| owner_facet | DE-11 DE-573 |
| physical | XIX, 554 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw Hill[u.a.] |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson Consumer behavior and marketing strategy 9. ed., internat. ed. Boston [u.a.] McGraw Hill[u.a.] 2010 XIX, 554 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior & marketing strategy Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Consumer behavior & marketing strategy |
| title_alt | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior & marketing strategy |
| title_exact_search | Consumer behavior & marketing strategy |
| title_full | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior & marketing strategy |
| title_sort | consumer behavior marketing strategy |
| topic | Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumer behavior Marketing Strategisches Management Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviormarketingstrategy AT olsonjerryc consumerbehaviormarketingstrategy AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |