Consumer behavior & marketing strategy:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw Hill[u.a.]
2010
|
| Ausgabe: | 9. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | XIX, 554 S. Ill., graph. Darst. |
| ISBN: | 0071267816 9780071267816 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behavior & marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 246 | 1 | 3 | |a Consumer behavior and marketing strategy |
| 250 | |a 9. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw Hill[u.a.] |c 2010 | |
| 300 | |a XIX, 554 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
| _version_ | 1804142944027934720 |
|---|---|
| any_adam_object | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV036455303 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3.P468 2001 |
| callnumber-search | HF5415.3.P468 2001 |
| callnumber-sort | HF 45415.3 P468 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | OEK 740f WIR 800f |
| ctrlnum | (OCoLC)699532229 (DE-599)BVBBV036455303 |
| dewey-full | 658.8/34221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 21 |
| dewey-search | 658.8/342 21 |
| dewey-sort | 3658.8 3342 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | 9. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV036455303 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:48Z |
| institution | BVB |
| isbn | 0071267816 9780071267816 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020327319 |
| oclc_num | 699532229 |
| open_access_boolean | |
| owner | DE-11 DE-573 |
| owner_facet | DE-11 DE-573 |
| physical | XIX, 554 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McGraw Hill[u.a.] |
| record_format | marc |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson Consumer behavior and marketing strategy 9. ed., internat. ed. Boston [u.a.] McGraw Hill[u.a.] 2010 XIX, 554 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior & marketing strategy Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4120697-6 |
| title | Consumer behavior & marketing strategy |
| title_alt | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior & marketing strategy |
| title_exact_search | Consumer behavior & marketing strategy |
| title_full | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior & marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior & marketing strategy |
| title_sort | consumer behavior marketing strategy |
| topic | Consumer behavior Marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Consumer behavior Marketing Strategisches Management Verbraucherverhalten Marketingstrategie |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviormarketingstrategy AT olsonjerryc consumerbehaviormarketingstrategy AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |