APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (2010). Consumer behavior & marketing strategy (9. ed., internat. ed.). McGraw Hill[u.a.].

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9. ed., internat. ed. Boston [u.a.]: McGraw Hill[u.a.], 2010.

MLA (9th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior & Marketing Strategy. 9. ed., internat. ed. McGraw Hill[u.a.], 2010.