Verfügbarkeit: Events management

Events management:

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Format:	Buch
Sprache:	English
Veröffentlicht:	Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2011
Ausgabe:	3. ed.
Schriftenreihe:	Events management series
Schlagworte:	Special events / Great Britain / Management Veranstaltung Tourismus Management Großbritannien
Online-Zugang:	Inhaltsverzeichnis Klappentext
Beschreibung:	XXXIV, 739 S. graph. Darst.
ISBN:	9781856178181

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Datensatz im Suchindex

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adam_text	Contents List of Figures ........................................................................................................xiii List of Tables ..........................................................................................................xix The Authors ............................................................................................................xxi Series Editors .......................................................................................................xxiii Series Preface ........................................................................................................xxv Preface ................................................................................................................xxvii Acknowledgements ...............................................................................................xxxi SECTION 1 THE EVENTS CONTEXT _________________ CHAPTER 1 An overview of the events field ...............................3 Introduction ....................................................................................3 Events as benchmarks for our lives ...............................................4 The rich tradition of events ............................................................4 Industrialisation, festivals and the sporting events calendar .........6 Birth of the events industry? ..........................................................8 What are events? ..........................................................................17 Types of events .............................................................................18 The structure of the events industry ............................................29 Events management education and training ................................33 Recognition of Events Management as a profession ..................36 Career opportunities in events .....................................................41 Summary .......................................................................................42 Questions ......................................................................................43 Case Study: The Power of Celebration - The Globalisation and Impact of the Festivals and Events Industry ........................44 Case Study: Manchester 2002 the xvii Commonwealth Games - Key Lessons ..................................................................47 CHAPTER 2 Perspectives on events .........................................51 Introduction ..................................................................................51 The government perspective ........................................................52 The corporate perspective ............................................................60 The community perspective .........................................................64 Summary .......................................................................................69 Questions ......................................................................................70 Case Study: Eurostar Forum by Worldevents™ ..........................70 Case Study Edinburgh^ Winter Festivals ....................................72 VI Contents CHAPTER 3 Event impacts and legacies ...................................79 Introduction ..................................................................................79 Balancing the impacts of events ..................................................80 Economic impacts and the role of government ...........................97 Economic impact studies .............................................................98 Community perceptions of event impacts .................................100 Cost-benefit analysis ..................................................................108 Monitoring long-term impacts ...................................................108 Summary .....................................................................................109 Questions ....................................................................................110 Case Study ITMA 2003. the NEC, Birmingham ......................111 Case Study Impacts of the Sydney 2000 Olympic Games .........................................................................................114 CHAPTER 4 Event tourism planning ........................................119 Introduction ................................................................................119 Developing destination-based event tourism strategies .............120 The event tourism strategic planning process ...........................120 Situational analysis .....................................................................121 Development of event tourism goals .........................................122 Measuring progress towards event tourism goals ......................133 Creation of an event tourism organisational structure ..............133 Development of an event tourism strategy ................................137 Implementation of an event tourism strategy ............................140 Evaluation of an event tourism strategy ....................................146 Tourism events and regional development ................................147 Summary .....................................................................................147 Questions ....................................................................................148 Case Study: Eventscotland.........................................................148 Case Study: The Notting Hill Carnival .....................................151 CHAPTER 5 Sustainable development and events ...................155 Introduction ................................................................................155 Forces influencing the greening of events ..............................156 The Events industry approach to sustainable events .................172 Summary .....................................................................................177 Questions ....................................................................................177 Case Study - Glastonbury Festival Environmental Policy 2008.................................................................................178 Case Study: Google Zeitgeist Conference 2009.......................181 Contents VII SECTION 2 PLANNING _________________________________ CHAPTER 6 The strategic planning function ...........................187 Introduction ................................................................................187 What is strategic planning? ........................................................187 Planning for events .....................................................................189 Elements of the strategic event planning process ......................189 Strategic planning for existing events ........................................213 Summary .....................................................................................214 Questions ....................................................................................214 Case Study: The Vodafone Ball by Euro RSCG Skybridge .....215 Case Study: Operational Planning and the 2003 Rugby World Cup ......................................................................219 CHAPTER 7 Conceptualising the event ...................................229 Introduction ................................................................................229 Stakeholders in events ................................................................229 The host organisation .................................................................231 The host community ...................................................................233 Sponsors .....................................................................................236 Media ..........................................................................................237 Co-workers .................................................................................239 Participants and Spectators ........................................................240 Sourcing Events ..........................................................................243 Creating the Event Concept .......................................................245 Evaluating the Event Concept ....................................................249 The synergy of ideas ..................................................................251 Summary .....................................................................................252 Questions ....................................................................................253 Case Study: Edinburgh International Book Festival - Festival of ideas, Journeying and Imagining ...........................................253 CHAPTER 8 Project management for events ...........................257 Introduction ................................................................................257 Project management ...................................................................257 What is a project? ......................................................................258 Phases of the project management of events .............................261 Knowledge areas ........................................................................264 Project management techniques .................................................268 Project evaluation .......................................................................280 Project management systems and software ...............................282 VIII Contents Limitations of the project management approach to event management .................................................................283 Convergence ...............................................................................285 Summary .....................................................................................286 Questions ....................................................................................286 Case Study: Project Managing the Dream ................................287 Case Study: Opening and Closing Ceremonies of Athens 2004 Olympics ..........................................................291 CHAPTER 9 Financial management and events .......................295 Introduction ................................................................................295 Forecasting Finance and ROI .....................................................298 The Budget .................................................................................300 Control and financial ratios ........................................................306 Costing and estimating ...............................................................310 Financial reporting .....................................................................317 Summary .....................................................................................318 Questions ....................................................................................318 Case Study: Edinburgh International Festival ...........................319 CHAPTER 10 Human resource management and events ...........323 Introduction ..............................................................................323 Considerations associated with human resource planning for events .................................................................................323 The human resource planning process for events ...................324 Recruitment, selection and induction ......................................332 Motivating staff and volunteers ...............................................350 Building effective staff and volunteer teams ..........................355 Legal obligations .....................................................................358 Summary ..................................................................................359 Questions .................................................................................359 Case Study Beijing 2008 - Training to Deliver the Best Games Ever ...................................................................360 Case Study: The XVII Commonwealth Games 2002 Manchester - A Volunteering Legacy .....................................363 CHAPTER 11 Marketing Planning for events ...........................365 Introduction ..............................................................................365 What is marketing? ..................................................................365 The need for marketing ...........................................................367 Contents IX The nexus between event marketing and management .............................................................................370 The role of strategic marketing planning ................................370 Event marketing research ........................................................373 The event consumer s decision-making process .....................382 Event satisfaction, service quality and repeat visits ...............387 Steps in the strategic marketing process .................................389 Planning event product experiences .....................................403 People and partnerships ...........................................................407 Pricing ......................................................................................408 Event place , physical setting and processes .........................410 The marketing plan ..................................................................412 Summary ..................................................................................412 Questions .................................................................................413 Case Study: Ford Thunderbirds by Imagination .....................414 Case Study: Ideal Home Show ................................................416 CHAPTER 12 Promotion: integrated marketing communication for events .........................................................421 Introduction ..............................................................................421 Application of IMC .................................................................422 Establishing the IMC budget ...................................................425 Elements of IMC .....................................................................426 Summary ..................................................................................435 Questions .................................................................................436 Case Study — International Confex ........................................437 CHAPTER 13 Sponsorship of events .......................................441 Introduction ..............................................................................44 1 What is sponsorship? ...............................................................442 Trends influencing the growth in sponsorship ........................444 Sponsorship benefits for events and sponsors .........................447 The value of sponsorship policy .............................................458 Stages in developing the event sponsorship strategy ..............458 Managing sponsorships ...........................................................473 Measuring and evaluating the sponsorship .............................478 Summary ..................................................................................480 Questions .................................................................................480 Case Study: Microsoft UK s Sponsorship of the 2002 Commonwealth Games ............................................................48 1 Case Study: Cheltenham Arts Festivals ..................................484 Contents SECTION 3 EVENT OPERATIONS AND EVALUATION CHAPTER 14 Staging events ..................................................491 Introduction ..............................................................................491 Theming and event design .......................................................492 Programming ...........................................................................494 Choice of venue .......................................................................495 Audience/guests ......................................................................498 The stage ..................................................................................499 Power .......................................................................................502 Lights .......................................................................................502 Sound .......................................................................................503 Audiovisual and special effects ...............................................505 Props and decoration ...............................................................506 Catering ....................................................................................507 Performers ................................................................................508 The crew ..................................................................................510 Hospitality ................................................................................510 The production schedule .........................................................513 Recording the event .................................................................516 Contingencies ..........................................................................516 Summary ..................................................................................516 Questions .................................................................................517 Case Study: Theming - A Marketing Tool .............................518 Case Study: Live 8..................................................................519 CHAPTER 15 Logistics ..........................................................523 Introduction ..............................................................................523 What is logistics? .....................................................................523 The elements of event logistics ...............................................524 Supply of product — product portfolio ...................................532 Supply of facilities ...................................................................534 On-site logistics .......................................................................536 Shutdown .................................................................................549 Techniques of logistics management ......................................551 Negotiation and assessment .....................................................554 Control of events logistics .......................................................555 Evaluation of logistics .............................................................555 Summary ..................................................................................557 Questions .................................................................................557 Case Study: Electrical Services at Glastonbury Festival ........558 Case Study: Ulster Bank Belfast Festival at Queen s .............560 Contents XI CHAPTER 16 Legal issues of event management ....................565 Introduction ..............................................................................565 Contracts ..................................................................................566 Trademarks and logos ..............................................................575 Duty of care .............................................................................576 Disability discrimination .........................................................578 Insurance ..................................................................................579 Regulations, licences and permits ...........................................581 Summary ..................................................................................585 Questions .................................................................................585 Case Study: Radio One Love Parade, Leeds, by Logistik...............................................................................586 Case Study: Maria Alexiou V Socog (2001)..........................589 CHAPTER 17 Risk management .............................................593 Introduction ..............................................................................593 Risk management process .......................................................594 Occupational safety and health and events .............................615 Summary ..................................................................................618 Questions .................................................................................619 Case Study: 200th Anniversary of the Battle of Trafalgar .............................................................619 Case Study: Event Risk Management at Leeds New Year s Eve 2003...............................................624 CHAPTER 18 Evaluation and research ....................................629 Introduction ..............................................................................629 What is event evaluation? ........................................................630 Event impacts and evaluation ..................................................630 Post-event evaluation ...............................................................631 Knowledge management .........................................................633 The event evaluation process ..................................................634 Measuring visitor expenditure .................................................646 Summary ..................................................................................655 Questions .................................................................................657 Case Study: Mtv Europe Music Awards 2003........................658 Case Study: Τ in the Park ........................................................660 References ..............................................................................................................665 Index ......................................................................................................................707 Events Management ľ.vcnts Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: Ш Introduces the concepts of event planning and management ■ Presents the study of events management within an academic environment Я Discusses the key components for staging an event, covering the whole process from creation to evaluation Ш Examines the events industry within its broader business context, covering impacts and event tourism Ш Provides an effective guide for producers of events ■ Contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides: Ш A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting Ш Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management Ш A companion website: vvww.elsevierdirect.com/978 1856178181 with additional materials and links to websites and other resources for both students and lecturers Glenn A J Bowdin, Head of the UK Centre for Events Management, Leeds Metropolitan University, UK. Johnny Allen, Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia. William O TooU, International Events Development Specialist, Sydney, Australia. Robert Harris, Directot of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia. Ian McDonnell, Senior Lecturer at the University of Technology, Sydney, Australia. ELSEVIER ISBN 978-1-85617-818-1 Butterworth-Heinemann An imprint of Elsevier elsevierdirect.com Large image: © Getty Images lagc: © Getty Images/Red Fern
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title	Events management
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