How brands grow: what marketers don't know
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 218 - 228. - Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XVII, 228 S. graph. Darst. |
| ISBN: | 9780195573565 0195573560 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: How brands grow
Autor: Sharp, Byron
Jahr: 2010
Contents
List of Laws vii
Contributors ix
Preface xi
Acknowledgments xvi
1 Evidence-based Marketing 1
2 How Brands Grow 16
3 How to Grow Your Customer Base 28
4 Which Customers Matter Most? 39
5 Our Buyers Are Different 56
6 Who Do You Really Compete With? 74
7 Passionate Consumer Commitment 89
8 Differentiation versus Distinctiveness 112
9 How Advertising Really Works 134
10 What Price Promotions Really Do 153
11 Why Loyalty Programs Don t Work 171
12 Mental and Physical Availability 180
13 A Final Word 215
Bibliography 218
|
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| bvnumber | BV036447876 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:38Z |
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| isbn | 9780195573565 0195573560 |
| language | English |
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| spelling | Sharp, Byron Verfasser aut How brands grow what marketers don't know Byron Sharp Oxford [u.a.] Oxford Univ. Press 2010 XVII, 228 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 218 - 228. - Hier auch später erschienene, unveränderte Nachdrucke Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020320089&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | How brands grow what marketers don't know |
| title_auth | How brands grow what marketers don't know |
| title_exact_search | How brands grow what marketers don't know |
| title_full | How brands grow what marketers don't know Byron Sharp |
| title_fullStr | How brands grow what marketers don't know Byron Sharp |
| title_full_unstemmed | How brands grow what marketers don't know Byron Sharp |
| title_short | How brands grow |
| title_sort | how brands grow what marketers don t know |
| title_sub | what marketers don't know |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
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