The psychology of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hove [u.a.]
Psychology Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 331 S. Ill., graph. Darst. |
| ISBN: | 9780415442732 |
Internformat
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Datensatz im Suchindex
| _version_ | 1805088044114509824 |
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| adam_text |
THE PSYCHOLOGY OF ADVERTISING
/ FENNIS, BOB MICHAEL
: 2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SETTING THE STAGE
HOW CONSUMERS ACQUIRE AND PROCESS INFORMATION FROM ADVERTISING
HOW ADVERTISING AFFECTS CONSUMER MEMORY
HOW CONSUMERS FORM ATTITUDES TOWARDS PRODUCTS
HOW CONSUMERS YIELD TO ADVERTISING: PRINCIPLES OF PERSUASION AND
ATTITUDE CHANGE 6. HOW ADVERTISING INFLUENCES BUYING BEHAVIOUR
BEYOND PERSUASION ACHIEVING CONSUMER COMPLIANCE WITHOUT CHANGING
ATTITUDES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_GND | (DE-588)141634375 (DE-588)134194640 |
| author_facet | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_role | aut aut |
| author_sort | Fennis, Bob M. 1968- |
| author_variant | b m f bm bmf w s ws |
| building | Verbundindex |
| bvnumber | BV036444466 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)695884033 (DE-599)BVBBV036444466 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T09:01:46Z |
| institution | BVB |
| isbn | 9780415442732 |
| language | English |
| lccn | 2009040521 |
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| physical | XI, 331 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | Psychology Press |
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| spelling | Fennis, Bob M. 1968- Verfasser (DE-588)141634375 aut The psychology of advertising Bob M. Fennis and Wolfgang Stroebe Hove [u.a.] Psychology Press 2010 XI, 331 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s DE-604 Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-188 Stroebe, Wolfgang 1941- Verfasser (DE-588)134194640 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020316758&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- The psychology of advertising Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4062644-1 |
| title | The psychology of advertising |
| title_auth | The psychology of advertising |
| title_exact_search | The psychology of advertising |
| title_full | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_fullStr | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_full_unstemmed | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_short | The psychology of advertising |
| title_sort | the psychology of advertising |
| topic | Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Consumers Attitudes Kaufverhalten Werbepsychologie Werbewirkung Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020316758&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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