Marketing theory: a student text
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage Publ.
2010
|
| Ausgabe: | 2. ed., 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 428 S. graph. Darst. |
| ISBN: | 9781849204651 1849204659 9781849204668 1849204667 |
Internformat
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| 245 | 1 | 0 | |a Marketing theory |b a student text |c ed. by Michael Baker... |
| 250 | |a 2. ed., 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Sage Publ. |c 2010 | |
| 300 | |a XVII, 428 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804142922815242240 |
|---|---|
| adam_text | EDITED BY MICHAEL J BAKER & MICHAEL SAREN SAGE LOS ANGELES | LONDON |
NEW DELHI SINGAPORE (.WASHINGTON DC CONTENTS^ LIST OF CONTRIBUTORS VII
PREFACE MICHAEL J. BAKER AND MICHAEL SAREN XVI SECTION A OVERVIEW OF
MARKETING THEORY 1 1 MARKETING - PHILOSOPHY OR FUNCTION? 3 MICHAEL J.
BAKER 2 MARKETING THEORY 26 MICHAEL SAREN 3 A HISTORY OF HISTORICAL
RESEARCH IN MARKETING 51 D. G. BRIAN JONES Y.- 4 MARKETING ETHICS _ 83
PATRICK E. MURPHY SECTION B DISCIPLINARY UNDERPINNINGS OF MARKETING
THEORY 99 5 THE ECONOMICS BASIS OF MARKETING 101 RICHARD J. VAREY 6 THE
PSYCHOLOGICAL BASIS OF MARKETING 121 ALLAN J. KIMMEL 7 THE SOCIOLOGICAL
BASIS OF MARKETING 145 KJELL GRENHAUG AND INGEBORG ASTRID KLEPPE 8
CULTURAL ASPECTS OF MARKETING 165 KAM-HON LEE AND CASS SHUNT VI 1 1
MARKETING THEORY I SECTION C THEORIES OF MARKETING MANAGEMENT AND
ORGANIZATION 183 9 THE MARKETING MIX - A HELICOPTER VIEW 185 WALTER VAN
WATERSCHOOT AND THOMAS FOSCHT 10 MARKETING STRATEGY 209 ROBIN WENSLEY 11
TARGET SEGMENT STRATEGY 237 SALLY DIBB AND LYNDON SIMKIN SECTION D
THEORETICAL SUB-AREAS OF MARKETING 261 12 CONSUMER BEHAVIOUR 263 ROB
LAWSON 13 INNOVATION AND NEW PRODUCT DEVELOPMENT 281 SUSAN HART 14
RELATIONSHIPS AND NETWORKS 304 KRISTIAN MOLLER 15 THEORY IN SOCIAL
MARKETING 330 GERARD HASTINGS, ABRAHAM BROWN AND THOMAS BOYSEN ANKER -?
16 THEORIES OF RETAILING 345 CHRISTOPHER MOORE 17 AN INSTITUTIONAL
APPROACH TO SUSTAINABLE MARKETING 360 WILLIAM E. KILBOURNE 18 BRAND
EQUITY AND THE VALUE OF MARKETING ASSETS 379 RODERICK J. BRODIE AND MARK
S. GLYNN POSTSCRIPT - A TRANSITION PHASE IN MARKETING THOUGHT 397 19 THE
NEW SERVICE MARKETING , 399 EVERT GUMMESSON INDEX 422
|
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 1. publ. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:39:28Z |
| institution | BVB |
| isbn | 9781849204651 1849204659 9781849204668 1849204667 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020312922 |
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| physical | XVII, 428 S. graph. Darst. |
| publishDate | 2010 |
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| spelling | Marketing theory a student text ed. by Michael Baker... 2. ed., 1. publ. London [u.a.] Sage Publ. 2010 XVII, 428 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s DE-604 Baker, Michael John 1935- (DE-588)128372443 edt GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020312922&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing theory a student text Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 (DE-588)4143413-4 |
| title | Marketing theory a student text |
| title_auth | Marketing theory a student text |
| title_exact_search | Marketing theory a student text |
| title_full | Marketing theory a student text ed. by Michael Baker... |
| title_fullStr | Marketing theory a student text ed. by Michael Baker... |
| title_full_unstemmed | Marketing theory a student text ed. by Michael Baker... |
| title_short | Marketing theory |
| title_sort | marketing theory a student text |
| title_sub | a student text |
| topic | Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Marketingtheorie Aufsatzsammlung |
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