China uncovered: what you need to know to do business in China
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Financial Times Prentice Hall
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 227 S. |
| ISBN: | 9780273708278 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804142919177732096 |
|---|---|
| adam_text | Titel: China uncovered
Autor: Story, Jonathan
Jahr: 2010
Contents
Foreword / ix
About the author / xiii
Introduction / xiv
Transformation: why operating in China is 30 per cent
plan, 70 per cent trial and error / 1
All change: a double transformation / 2
Transition: building socialism with Chinese characteristics / 5
The dark side/ 12
Implications for business / 19
China takeaways / 25
The organisation: a work in progress / 28
The China context: implications for strategy / 28
The learning organisation / 33
The view from HQ / 35
Crowing with China / 47
China takeaways / 49
Government relations / 52
Why government relations are so important / 53
One system, two roads / 54
Getting to know you / 61
Government relations as strategy / 71
China takeaways / 74
China choices: business structure and location / 76
An ever-widening door / 76
Business structure options / 80
Choosing a location / 94
A word about timing / 97
China takeaways / 99
The people problem / 101
Language, culture and communication / 102
Recruitment/ 108
Training /114
Retention and motivation / 115
Managing people / 120
China takeaways /121
Climbing the ladder in the right order:
setting up operations / 123
Quality - the supplier problem / 123
Delivery/ 133
Costs/134
Engineering / 136
Knowledge transfer / 137
Research and development / 144
China takeaways /147
Understanding and supplying the
Chinese market/ 149
Know your market / 150
Know your customer / 156
Get the price right/ 160
Supply your market / 161
Build a local salesforce / 164
Get paid /166
Export / 167
China takeaways / 170
Promoting the brand / 172
China in the global knowledge structure / 173
The Chinese consumer / 177
Localising the brand / 183
Extending the brand / 185
Brand innovation /187
Allocating your branding budget / 188
Chinese brands /192
China takeaways / 195
Choosing China / 197
B, R, lorC?/ 198
An example / 202
Business not country / 217
China takeaway/ 217
Last word/218
Index/219
|
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| indexdate | 2024-07-09T22:39:25Z |
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| isbn | 9780273708278 |
| language | English |
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| spelling | Story, Jonathan Verfasser aut China uncovered what you need to know to do business in China Jonathan Story 1. publ. Harlow Financial Times Prentice Hall 2010 XVII, 227 S. txt rdacontent n rdamedia nc rdacarrier Auslandsgeschäft (DE-588)4003763-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content China (DE-588)4009937-4 g Auslandsgeschäft (DE-588)4003763-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020310479&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | China uncovered what you need to know to do business in China |
| title_auth | China uncovered what you need to know to do business in China |
| title_exact_search | China uncovered what you need to know to do business in China |
| title_full | China uncovered what you need to know to do business in China Jonathan Story |
| title_fullStr | China uncovered what you need to know to do business in China Jonathan Story |
| title_full_unstemmed | China uncovered what you need to know to do business in China Jonathan Story |
| title_short | China uncovered |
| title_sort | china uncovered what you need to know to do business in china |
| title_sub | what you need to know to do business in China |
| topic | Auslandsgeschäft (DE-588)4003763-0 gnd |
| topic_facet | Auslandsgeschäft China Ratgeber |
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