America brushes up: the use and marketing of toothpaste and toothbrushes in the twentieth century
"The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jefferson, N.C. [u.a.]
McFarland & Co.
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher. |
| Beschreibung: | "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | VII, 230 S. Ill. |
| ISBN: | 9780786447541 |
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| 500 | |a Includes bibliographical references and index | ||
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| 648 | 7 | |a Geschichte 1900-2000 |2 gnd |9 rswk-swf | |
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Datensatz im Suchindex
| _version_ | 1804142909385080832 |
|---|---|
| adam_text | Contents
Preface
1
Introduction
3
1.
From Ancient Times to
1899 5
2.
Toothbrushes,
1900-1945 15
3.
Toothpaste,
1900-1945 34
4.
Toothpaste, Advertising and Marketing,
1900-1945 48
5.
Toothpaste, Advertising Challenged,
1900-1945 63
6.
Toothpaste,
1946-1960 80
7.
Toothpaste, Advertising and Marketing,
1946-1960 101
8.
Toothpaste, Advertising Challenged,
1946-1960 109
9.
Toothbrushes,
»46-2008 117
10.
Electric Toothbrushes, 1940S-2008
134
11.
Crest Toothpaste,
»60-2008 145
12.
Toothpaste, New Wonders,
»60-2008 157
13.
Toothpaste, General,
»60-2008 172
14.
Toothpaste, Advertising and Marketing,
»60-2008 184
15.
Conclusion
202
Chapter Notes
207
Bibliography
217
Index lib
vu
This excursion into American cultural history looks at
the toothpaste and toothbrush industries from
1900
to
2008.
During
diese
years, America moved from
cleaning their teeth mostly with homemade powders to using
an enormous array of brands, often applied widi an electric
toothbrush. From early 20th century products
üke
Forhan s
(which cured pyorrhea) to the whiteners of the
1920s
(which unfortunately also removed tooth enamel), and from
paste that eliminated that clinging film and to copywriters
who wondered where the yellow went, the history of
toothpaste has long been a testament to die power of
misleading advertising. Interrupting a steady flow of
hyperbole was the one true wonder ingredient
—
fluoride,
which enabled Crest to be for decades America s top-selling
brand.
Cultural historian KERRY SEGRAVE has written
dozens of books for McFarland. They have covered such
topics as drive-in theaters, lie detectors, jukeboxes, smoking,
shoplifting and ticket-scalping. He lives in British Columbia.
|
| any_adam_object | 1 |
| author | Segrave, Kerry 1944- |
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| dewey-search | 617.6/010688 |
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| dewey-tens | 610 - Medicine and health |
| discipline | Allgemeines Anglistik / Amerikanistik Medizin |
| era | Geschichte 1900-2000 gnd |
| era_facet | Geschichte 1900-2000 |
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| spelling | Segrave, Kerry 1944- Verfasser (DE-588)135542766 aut America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century Kerry Segrave Jefferson, N.C. [u.a.] McFarland & Co. 2010 VII, 230 S. Ill. txt rdacontent n rdamedia nc rdacarrier "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher. Includes bibliographical references and index Geschichte 1900-2000 gnd rswk-swf Geschichte Mouth Care and hygiene United States History Toothpastes United States History Toothbrushes United States History Advertising Toothpaste United States Advertising Dental instruments and apparatus United States Werbung (DE-588)4065541-6 gnd rswk-swf Zahnbürste (DE-588)4190491-6 gnd rswk-swf Zahnpasta (DE-588)4190510-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Zahnbürste (DE-588)4190491-6 s Zahnpasta (DE-588)4190510-6 s Werbung (DE-588)4065541-6 s Geschichte 1900-2000 z DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020304152&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020304152&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Segrave, Kerry 1944- America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century Geschichte Mouth Care and hygiene United States History Toothpastes United States History Toothbrushes United States History Advertising Toothpaste United States Advertising Dental instruments and apparatus United States Werbung (DE-588)4065541-6 gnd Zahnbürste (DE-588)4190491-6 gnd Zahnpasta (DE-588)4190510-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4190491-6 (DE-588)4190510-6 (DE-588)4078704-7 |
| title | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century |
| title_auth | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century |
| title_exact_search | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century |
| title_full | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century Kerry Segrave |
| title_fullStr | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century Kerry Segrave |
| title_full_unstemmed | America brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century Kerry Segrave |
| title_short | America brushes up |
| title_sort | america brushes up the use and marketing of toothpaste and toothbrushes in the twentieth century |
| title_sub | the use and marketing of toothpaste and toothbrushes in the twentieth century |
| topic | Geschichte Mouth Care and hygiene United States History Toothpastes United States History Toothbrushes United States History Advertising Toothpaste United States Advertising Dental instruments and apparatus United States Werbung (DE-588)4065541-6 gnd Zahnbürste (DE-588)4190491-6 gnd Zahnpasta (DE-588)4190510-6 gnd |
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