The Relationship Marketer: Rethinking Strategic Relationship Marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg
Springer
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAN01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext |
| Beschreibung: | 1. Aufl. u.d.T.: Hougaard, Søren: Strategic relationship marketing |
| Beschreibung: | 1 Online-Ressource (230 S.) graph. Darst. |
| ISBN: | 9783642032431 |
| DOI: | 10.1007/978-3-642-03243-1 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804142907037319168 |
|---|---|
| any_adam_object | |
| author | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_GND | (DE-588)171516354 (DE-588)1093217855 |
| author_facet | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_role | aut aut |
| author_sort | Hougaard, Søren 1950- |
| author_variant | s h sh m b mb |
| building | Verbundindex |
| bvnumber | BV036430050 |
| classification_rvk | QP 620 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)699696726 (DE-599)BVBBV036430050 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-03243-1 |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV036430050 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:39:13Z |
| institution | BVB |
| isbn | 9783642032431 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020302650 |
| oclc_num | 699696726 |
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| owner | DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-706 DE-92 |
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| physical | 1 Online-Ressource (230 S.) graph. Darst. |
| psigel | ZDB-2-SBE |
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| spelling | Hougaard, Søren 1950- Verfasser (DE-588)171516354 aut The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre 2. ed. Berlin ; Heidelberg Springer 2009 1 Online-Ressource (230 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier 1. Aufl. u.d.T.: Hougaard, Søren: Strategic relationship marketing Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Bjerre, Mogens 1959- Verfasser (DE-588)1093217855 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-3-642-03242-4 https://doi.org/10.1007/978-3-642-03243-1 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hougaard, Søren 1950- Bjerre, Mogens 1959- The Relationship Marketer Rethinking Strategic Relationship Marketing Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4061963-1 (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4124261-0 |
| title | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_auth | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_exact_search | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_full | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_fullStr | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_full_unstemmed | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_short | The Relationship Marketer |
| title_sort | the relationship marketer rethinking strategic relationship marketing |
| title_sub | Rethinking Strategic Relationship Marketing |
| topic | Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Beziehungsmanagement Unternehmen Kundenmanagement Beziehungsmarketing Strategisches Management |
| url | https://doi.org/10.1007/978-3-642-03243-1 |
| work_keys_str_mv | AT hougaardsøren therelationshipmarketerrethinkingstrategicrelationshipmarketing AT bjerremogens therelationshipmarketerrethinkingstrategicrelationshipmarketing |