Destination branding: an introduction
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hyderabad, India
Icfai University Press
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Contributed articles; some previously published. - "Icfai books.". - Includes index Includes bibliographical references section 1. Concepts -- section 2. Cases |
| Beschreibung: | XI, 250 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9788131407134 |
Internformat
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| 245 | 1 | 0 | |a Destination branding |b an introduction |c edited by Amit Kumar Singh |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Hyderabad, India |b Icfai University Press |c 2010 | |
| 300 | |a XI, 250 S. |b Ill., graph. Darst. |c 23 cm | ||
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| 500 | |a Contributed articles; some previously published. - "Icfai books.". - Includes index | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a section 1. Concepts -- section 2. Cases | ||
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Place marketing / Asia / Case studies | |
| 650 | 4 | |a Branding (Marketing) / Asia / Case studies | |
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Datensatz im Suchindex
| _version_ | 1804142902995058688 |
|---|---|
| adam_text | Contents
Overview I
Section I
Concepts
1.
Destination Brand Images
3
Graham Hankinson
2.
Destination Branding: Concept and Measurement
27
Christine Vogt
and Kih Kaplanidou
3.
How to Structure and Manage the
State Branding Process
44
Bemard
L
Simonin
and Jorge
De
Vicente
4.
Nation as a Brand
64
Amit
Kumar Singh
5.
Destination Brand: Branding the Unmanageable
79
Bodttl Staling
ВЩеШ
6.
City Branding
108
TV Ram Raj
Section II
Cases
7.
Destination Dubai: Building a Brand
129
DakshaBhat
8.
Singapore: Transforming the Asian Tiger
150
AmySonpal
9.
Destination Marketing
A Case Study of God s Own Country
166
Tapan
К
Panda
10. Malaysia -
Truly Asia: A Case Study on
Destination Marketing
199
Tapan
К
Panda and Mausumi Panda
11.
Uttaranchal: Branding through Tourism
210
V V
Romani
and Sujata Patnaik
12.
Branding India: Strategic Challenges
and Possible Approaches
227
Tapan
К
Panda
•
Index
245
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV036427254 |
| classification_rvk | QQ 960 QY 000 |
| ctrlnum | (OCoLC)705460011 (DE-599)BVBBV036427254 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| spelling | Destination branding an introduction edited by Amit Kumar Singh 1. ed. Hyderabad, India Icfai University Press 2010 XI, 250 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Contributed articles; some previously published. - "Icfai books.". - Includes index Includes bibliographical references section 1. Concepts -- section 2. Cases Place marketing Branding (Marketing) Place marketing / Asia / Case studies Branding (Marketing) / Asia / Case studies Regionales Marketing (DE-588)4388526-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Asien (DE-588)4522595-3 Fallstudiensammlung gnd-content Tourismus (DE-588)4018406-7 s Markenpolitik (DE-588)4144679-3 s Regionales Marketing (DE-588)4388526-3 s 1\p DE-604 Singh, Amit Kumar Sonstige oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020299927&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Destination branding an introduction |
| title_auth | Destination branding an introduction |
| title_exact_search | Destination branding an introduction |
| title_full | Destination branding an introduction edited by Amit Kumar Singh |
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| title_full_unstemmed | Destination branding an introduction edited by Amit Kumar Singh |
| title_short | Destination branding |
| title_sort | destination branding an introduction |
| title_sub | an introduction |
| topic | Place marketing Branding (Marketing) Place marketing / Asia / Case studies Branding (Marketing) / Asia / Case studies Regionales Marketing (DE-588)4388526-3 gnd Markenpolitik (DE-588)4144679-3 gnd Tourismus (DE-588)4018406-7 gnd |
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