Advances in tourism destination marketing: managing networks
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge advances in tourism
16 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene unveränderte Nachdrucke Includes bibliographical references and index |
| Beschreibung: | XXII, 257 S. graph. Darst. 25 cm |
| ISBN: | 0415492386 9780415492386 |
Internformat
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| 245 | 1 | 0 | |a Advances in tourism destination marketing |b managing networks |c ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Advances in tourism destination marketing
Autor: Kozak, Metin
Jahr: 2010
Contents
List of figures x
List of tables xi
List of contributors xiii
Preface xix
PARTI
Destination marketing and management 1
1 Research in tourism marketing: an analysis of topics and
methodologies 3
ENRIQUE BIGNE, ALEJANDRO ALVARADO HERRERA
AND ISABEL SANCHEZ GARCfA
2 Diversity, devolution and disorder: the management of
tourism destinations 15
ALAN FYALL, JOHN FLETCHER AND
THANASIS SPYRIADIS
3 Success factors of tourism networks 27
EDUARDO PARRA-LOPEZ AND
FRANCISCO CALERO-GARClA
4 Strategic positioning and performance of tourism
destinations 40
RUGGERO SAINAGHI
viii Contents
PART II
Destination branding 57
5 A movie map conversion study: a case study of Pride
Prejudice 59
STEPHEN PRATT
6 Music-tourism networks: a study of three festivals in
Queensland 74
breda McCarthy, gianna moscardo,
laurie murphy and philip pearce
7 Destination brand licensing 88
MICHAt 2EMIA
8 Destinations as gadgets: co-creating a sportive identity for
Voss 99
SZILVIA GYIM6THY AND REIDAR JOHAN MYKLETUN
PART III
Destination networks 111
9 Networking approaches for sustainable destination
management 113
FRANCESCO POLESE AND ANTONIO MINGUZZI
10 Tourism destinations: a network analysis of the web space 125
RODOLFO BAGGIO AND
MAGDA ANTONIOLI CORIGLIANO
11 Exploring stakeholder roles in destination management
networks 138
MEREDITH LAWRENCE
PART IV
Vacation decision making and choice 155
12 Influence of women s lifestyles on holiday decisions 157
M JOSE BARLES, RAFAEL BRAVO AND ELENA FRAJ
Contents ix
13 Access and use of e-commerce in the Spanish tourism
market 170
JUAN MURO, CRISTINA SUAREZ AND
MARfA DEL MAR ZAMORA
14 The formation of destination choice sets: an interpretive
approach 183
ALAIN DECROP
15 Risk perceptions and risk reduction strategies as
determinants of destination choice 195
ARIE REICHEL, GALIA FUCHS AND NATAN URIELY
16 Identification of important service factors in group
package tours 207
YU-SHAN LIN, SHU-HUI CHOU AND YA-FANG HUNG
PART V
Consumer experiences and perceptions 219
17 Holiday resort visitor motivations and their relationship
with satisfaction 221
SARA CAMPO AND JOAN B. GARAU-VADELL
18 Building a tourist typology based on motivations for
visiting a cultural city 233
miguel Angel g6mez-borja,
carlota lorenzo romero,
alejandro molla descals and
juan antonio mondejar jimenez
19 Effect of complaint management on loyalty versus
probability of ending relationship 244
LETICIA SUAREZ-ALVAREZ, ANA MARfA DlAZ-MARTfN
AND RODOLFO VAZQUEZ-C ASIE L L ES
Index 255
Figures
1.1 Evolution and trends of tourism marketing papers within
ATR and TM 7
4.1 Sample description, commercial mix and strategic
positioning 45
5.1 Effective influence of the marketing campaign 66
6.1 Conceptual framework: density, strong and weak tie
connections 76
9.1 Network strategic dynamic 121
10.1 The Elba and Fiji networks 129
10.2 In-degree and out-degree cumulative distributions for
Elba and Fiji networks 130
11.1 Nature of relational ties: the Byron Bay planning and
destination management system 148
12.1 Proposed model 160
12.2 Results from the structural model 164
14.1 Conceptualization of destination CS 190
17.1 Results of the structural equation model 228
19.1 Conceptual model 247
19.2 Conceptual model test 250
Tables
1.1 Relative frequencies of tourism marketing papers published
at ATR and TM by main and specific topic and period 8
1.2 Relative frequencies of tourism marketing papers
published at ATR and TM by subsector 10
1.3 Relative frequencies and trends of quantitative methods
used in tourism marketing papers 11
3.1 Benefits of networks to building profitable tourism
destinations 30
3.2 Common activities and purpose 34
3.3 Respondents readiness to take part in a tourism network 36
4.1 Sample description, commercial mix and strategic
positioning 44
4.2 Empirical findings 48^t9
4.3 Destination positioning and hotels competitive
performance 51
5.1 Visitors expenditure impact during their visits to the
destination 67
5.2 Summary of incremental expenditure due to the influence
of the movie map 68
6.1 Profile of festivals 78
6.2 Analysis of the three festivals against network constructs 79
10.1 Main characteristics of Elba and Fiji networks 129
11.1 Stakeholder groups represented in this study 141
12.1 Sample profile of the survey 161
12.2 Confirmatory factor analysis and final reliability 163
12.3 Path coefficients from the structural model 165
13.1 Percentage of e-commerce by tourists characteristics,
trip attributes and other control variables 174-175
13.2 Estimation of the probit model with sample selection 178-179
13.3 Estimated pseudo-elasticities 180
14.1 Types of CS in vacationers DM processes 187
15.1 Backpackers risk perception: factor analysis results
varimax rotation 200
xii Tables
15.2 Discriminant analysis results of Far East vs. South America
backpackers risk dimensions 202
15.3 Discriminant analysis of Far East vs. South America
backpackers - risk reduction strategies 202
16.1 Results of exploratory and confirmatory factor analysis 212
16.2 Service quality evaluations for group package tours for
two cluster groups 213
16.3 Summary statistics of discriminant analysis using service
quality evaluation items as predictors 214
17.1 Factor analysis findings 226
17.2 Reliability and validity of the latent variables 227
18.1 Factor loadings for Prestudy 238
18.2 Factor loadings for Tostudy 239
18.3 Cluster size and characteristics 240
19.1 Goodness-of-fit indexes 250
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| series | Routledge advances in tourism |
| series2 | Routledge advances in tourism |
| spelling | Advances in tourism destination marketing managing networks ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu 1. publ. London [u.a.] Routledge 2010 XXII, 257 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Routledge advances in tourism 16 Hier auch später erschienene unveränderte Nachdrucke Includes bibliographical references and index Tourism Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Reiseziel (DE-588)4177622-7 gnd rswk-swf Reiseziel (DE-588)4177622-7 s Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Kozak, Metin 1968- Sonstige (DE-588)17384376X oth Erscheint auch als Online-Ausgabe 0-203-87412-9 Erscheint auch als Online-Ausgabe 978-0-203-87412-7 Routledge advances in tourism 16 (DE-604)BV011153333 16 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020299824&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advances in tourism destination marketing managing networks Routledge advances in tourism Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Reiseziel (DE-588)4177622-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 (DE-588)4177622-7 |
| title | Advances in tourism destination marketing managing networks |
| title_auth | Advances in tourism destination marketing managing networks |
| title_exact_search | Advances in tourism destination marketing managing networks |
| title_full | Advances in tourism destination marketing managing networks ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu |
| title_fullStr | Advances in tourism destination marketing managing networks ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu |
| title_full_unstemmed | Advances in tourism destination marketing managing networks ed. by Metin Kozak, Juergen Gnoth and Luisa Andreu |
| title_short | Advances in tourism destination marketing |
| title_sort | advances in tourism destination marketing managing networks |
| title_sub | managing networks |
| topic | Tourism Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Reiseziel (DE-588)4177622-7 gnd |
| topic_facet | Tourism Marketing Marketing Tourismus Reiseziel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020299824&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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