Basic strategy in context: European text an cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 413 S. Ill., graph. Darst., Kt. |
| ISBN: | 9781405161084 |
Internformat
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| 245 | 1 | 0 | |a Basic strategy in context |b European text an cases |c Neil Thomson ; Charles Baden-Fuller |
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| 300 | |a VIII, 413 S. |b Ill., graph. Darst., Kt. | ||
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Datensatz im Suchindex
| _version_ | 1804142801460396032 |
|---|---|
| adam_text | Titel: Basic strategy in context
Autor: Thomson, Neil
Jahr: 2010
CONTENTS
Chapter 1 Introduction
1.1 Introduction
- What is strategy?
- Why do we use cases?
- Why European cases?
- What are the topics covered in this book?
1.2 For the student: How to use the book
1.3 For the lecturer: Resources
1.4 Introductory case: Learning goals and objectives
1.5 Preliminary concepts
1.6 Trial case: Abrakebabra
1.7 Keyed links between case and example answers
Chapter 2 What is Strategy?
2.1 Introduction, learning goals and objectives
2.2 Preliminary concepts including a working definition of business strategy
2.3 Mini case: Mannesmann
2.4 Discussion of mini case
2.5 Main case: Fionia Bank - a regional savings bank from Denmark
2.6 Case analysis and theory section
2.7 Further student tasks and example answers
Chapter 3 Analysing the Internal Environment
3.1 Introduction, learning goals and objectives
3.2 Preliminary concepts
3.3 Mini case: Railtrack Pic
3.4 Discussion of mini case
3.5 Main case: Carlo Gavazzi Space
3.6 Case analysis and theory section
3.7 Further student task and example answer
Chapter 4 The External Environment
4.1 Introduction, learning goals and objectives
4.2 Preliminary concepts
4.3 Mini case: Jose Bove - French resistance against malbouffe
4.4 Discussion of mini case
4.5 Main case: Your Cup of Tea in Budapest
4.6 Case analysis and theory section
4.7 Further student tasks and example answers
1
1
1
2
4
6
8
9
11
11
12
17
19
19
20
27
30
31
41
46
49
49
50
52
52
55
66
72
73
73
74
76
78
79
87
90
VI
Contents
Chapter 5 Stakeholders and Corporate Governance
5.1 Introduction, learning goals and objectives
5.2 Preliminary concepts
5.3 Mini case: Shell Brent Spar
5.4 Discussion of mini case
5.5 Main case: the DaimlerChrysler takeover
5.6 Case analysis and theory section
5.7 Further student tasks
93
93
94
96
100
102
109
112
Chapter 6 Ethics
6.1 Introduction, learning goals and objectives
6.2 Preliminary concepts
6.3 Mini case: Marta Andreasen EU whistleblower
6.4 Discussion of mini case
6.5 Main case: Shell shock - why do good companies do bad things?
6.6 Case analysis and theory section
6.7 Further student tasks
113
113
114
115
116
117
131
140
Chapter 7 Strategic Direction
7.1 Introduction, learning goals and objectives
7.2 Preliminary concepts
7.3 Mini case: Samsung Motors Inc.
7.4 Discussion of mini case
7.5 Main case: GKN
7.6 Case analysis and theory section
7.7 Further student tasks
141
141
142
144
147
148
157
166
Chapter 8 Focus - Differentiation or Low Cost
8.1 Introduction, learning goals and objectives
8.2 Preliminary concepts
8.3 Mini case: Swatch
8.4 Discussion of mini case
8.5 Main case: Ryanair - the low fares airline
8.6 Case analysis and theory section
8.7 Further student tasks
Chapter 9 Change
9.1 Introduction, learning goals and objectives
9.2 Preliminary concepts
9.3 Mini case: PUMA
9.4 Discussion of mini case
9.5 Main case: Chiquita Bananas (CBI)
9.6 Case analysis and theory section
9.7 Further student tasks
169
169
170
172
174
176
182
187
189
189
190
192
198
198
214
222
Contents
VII
Chapter 10 Mergers and Acquisitions
10.1 Introduction, learning goals and objectives
10.2 Preliminary concepts
10.3 Mini case: Singcontrol
10.4 Discussion of mini case
10.5 Main case: Santander is coming to town - the acquisition of Abbey
National by Grupo Santander
10.6 Case analysis and theory section
10.7 Further student tasks
223
223
224
226
231
232
244
249
Chapter 11 Control
11.1 Introduction, learning goals and objectives
11.2 Preliminary concepts
11.3 Mini case: Nick Leeson
11.4 Discussion of mini case
11.5 Main case: Abrakebabra from Ireland
11.6 Case analysis and theory section
11.7 Further student tasks
Chapter 12 Knowledge and the Learning Organisation
12.1 Introduction, learning goals and objectives
12.2 Preliminary concepts
12.3 Mini case: the Beer Game
12.4 Discussion of mini case
12.5 Main case: Siemens ShareNet - five steps to creating a global
knowledge-sharing system
12.6 Case analysis and theory section
12.7 Further student tasks
Chapter 13 Innovation and Corporate Entrepreneurship
13.1 Introduction, learning goals and objectives
13.2 Preliminary concepts
13.3 Mini case: Unilever Liquid Gold - innovation on a European scale
13.4 Discussion of mini case
13.5 Main case: UniBrew - how do established companies deal with radical
innovation projects?
13.6 Case analysis and theory section
13.7 Further student tasks
Chapter 14 Culture
14.1 Introduction, learning goals and objectives
14.2 Preliminary concepts
14.3 Mini case: Starbucks in France
14.4 Discussion of mini case
14.5 Main case: goodbye Deutschland - a case study of Wal-Mart s failure
in Germany - everyday low crisis
251
251
252
254
255
256
264
272
275
275
276
279
283
284
291
296
299
299
300
303
306
307
315
329
331
331
332
335
338
340
VIII
Contents
14.6 Case analysis and theory section
14.7 Further student tasks
Chapter 15 Leadership
15.1 Introduction, learning goals and objectives
15.2 Preliminary concepts
15.3 Mini case: Alain Perrin and Cartier
15.4 Discussion of mini case
15.5 Main case: Carlos Ghosn and Nissan
15.6 Case analysis and theory section
15.7 Further student tasks
Chapter 16 Integrative Case
16.1 Learning goals and objectives
16.2 Introduction
16.3 Main case: Samsung
16.4 Case analysis with questions around main topics
of the preceding chapters with model answers
16.5 Further student tasks
348
355
357
357
358
361
368
369
373
383
385
385
386
386
401
405
Index
407
|
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| spelling | Thomson, Neil Verfasser aut Basic strategy in context European text an cases Neil Thomson ; Charles Baden-Fuller 1. publ. Chichester Wiley 2010 VIII, 413 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Strategic planning Europe Case studies Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Strategisches Management (DE-588)4124261-0 s DE-604 Baden-Fuller, Charles Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020211688&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Basic strategy in context European text an cases |
| title_auth | Basic strategy in context European text an cases |
| title_exact_search | Basic strategy in context European text an cases |
| title_full | Basic strategy in context European text an cases Neil Thomson ; Charles Baden-Fuller |
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