Grundlagen des Brandings:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Stiebner
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 183 S. Ill. |
| ISBN: | 9783830713821 3830713827 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
INHALT 6 ZUR LEKTUERE DIESES BUCHES 8 EINFUEHRUNG 10 1. KAPITEL WAS IST
EINE MARKE? 12 DEFINITION VON BRANDING 16 MARKENGESCHICHTE 24
MARKETINGMATRIX 26 DER GRUNDLEGENDE ENTWICKLUNGSPROZESS EINER MARKE 28
TEAMWORK UND TALENT 30 DAS SPIELFELD DER AGENTUR 34 DIE BEZIEHUNG
ZWISCHEN KUNDE UND AGENTUR 38 2. KAPITEL AUFGLIEDERUNG VON MARKEN 40
MARKENSTRUKTUREN 46 MARKENFAMILIEN 48 METHODEN DER MARKENENTWICKLUNG 50
MARKENPOSITIONIERUNG 52 MARKENWERTE 56 ENTWICKLUNG DES *KREATIVEN" 60
MARKENKOMMUNIKATION 64 MARKENPFLEGE 68 3. KAPITEL ZIELGRUPPEN IM WANDEL
70 ZIELGRUPPEN VERSTEHEN 74 VERAENDERUNGEN IM VER- HALTEN DER ZIELGRUPPE
UN BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/998499048
DIGITALISIERT DURCH 4-5 94 4. KAPITEL BRANDINGTECHNIKEN 96 TECHNIKEN DER
MARKENDIVERSIFIZIERUNG 100 FORMEN DER ZUSAMMENARBEIT 106 AFFINITY
MARKETING 110 GEMEINNUETZIGE PARTNERSCHAFTEN 114 DIE ZUKUNFT VON
PARTNERSCHAFTEN 116 5. KAPITEL WIRKUNGSEFFEKTE EINER MARKE 118 WARUM
EINE MARKE BEWERTEN? 122 MARKENWERT 128 BEMESSUNG VON WIRKUNGSEFFEKTEN
132 MODELLE DER MARKENMESSUNG 136 BEWERTUNG IM GESCHAEFTS- UND
MARKETINGPROZESS 138 6. KAPITEL MARKENZUKUNFT 140 MARKENTRENDS VERSTEHEN
146 DIE EVOLUTION VON MARKEN 150 ZUKUENFTIGE TRENDS 156 PERSPEKTIVEN:
INTERNET 158 PERSPEKTIVEN: MARKENSTRATEGIE 160 PERSPEKTIVEN: INNOVATION
162 DIE MARKE VORANBRINGEN 164 ANHANG 166 SCHLUSSBETRACHTUNG 16 |
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| building | Verbundindex |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T10:35:19Z |
| institution | BVB |
| isbn | 9783830713821 3830713827 |
| language | German |
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| publishDate | 2010 |
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| title | Grundlagen des Brandings |
| title_alt | The fundamentals of branding |
| title_auth | Grundlagen des Brandings |
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| title_full | Grundlagen des Brandings Melissa Davis |
| title_fullStr | Grundlagen des Brandings Melissa Davis |
| title_full_unstemmed | Grundlagen des Brandings Melissa Davis |
| title_short | Grundlagen des Brandings |
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