Social media metrics: How to measure and optimize your marketing investment
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXI, 240 S. |
| ISBN: | 9780470583784 0470583789 |
Internformat
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Datensatz im Suchindex
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| adam_text |
SOCIAL MEDIA METRICS HOW TO MEASURE AND OPTIMIZE YOUR MARKETING
INVESTMENT JIM STERNE WILEY JOHN WILEY & SONS, INC. CONTENTS FOREWORD X
ACKNOWLEDGMENTS XIII INTRODUCTION: GETTING STARTED*UNDERSTANDING THE
GROUND RULES XV CHAPTER 1 GETTING FOCUSED*IDENTIFYING GOALS 1 CHAPTER 2
GETTING ATTENTION*REACHING YOUR AUDIENCE 15 CHAPTER 3 GETTING
RESPECT*IDENTIFYING INFLUENCE 51 CHAPTER 4 GETTING EMOTIONAL*RECOGNIZING
SENTIMENT 77 CHAPTER 5 GETTING RESPONSE*TRIGGERING ACTION V 105 CHAPTER
6 GETTING THE MESSAGE*HEARING THE CONVERSATION 123 CHAPTER 7 GETTING
RESULTS*DRIVING BUSINESS OUTCOMES 163 CHAPTER 8 GETTING
BUY-IN*CONVINCING YOUR COLLEAGUES 199 CHAPTER 9 GETTING AHEAD*SEEING THE
FUTURE 213 APPENDIX: RESOURCES 229 INDEX 235 |
| any_adam_object | 1 |
| author | Sterne, Jim |
| author_facet | Sterne, Jim |
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| building | Verbundindex |
| bvnumber | BV036125040 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)699849619 (DE-599)BVBBV036125040 |
| dewey-full | 658.872 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 658.8/72 |
| dewey-search | 658.872 658.8/72 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Sterne, Jim Verfasser aut Social media metrics How to measure and optimize your marketing investment Jim Sterne New York Wiley 2010 XXXI, 240 S. txt rdacontent n rdamedia nc rdacarrier Internet marketing Marketing research Online social networks Economic aspects Social media Economic aspects Erfolgskontrolle (DE-588)4015228-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 s Social Media (DE-588)4639271-3 s Soziale Software (DE-588)7550143-0 s Online-Marketing (DE-588)7706419-7 s Online-Werbung (DE-588)7636951-1 s Erfolgskontrolle (DE-588)4015228-5 s DE-188 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019014904&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sterne, Jim Social media metrics How to measure and optimize your marketing investment Internet marketing Marketing research Online social networks Economic aspects Social media Economic aspects Erfolgskontrolle (DE-588)4015228-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Werbung (DE-588)7636951-1 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Social media metrics How to measure and optimize your marketing investment |
| title_auth | Social media metrics How to measure and optimize your marketing investment |
| title_exact_search | Social media metrics How to measure and optimize your marketing investment |
| title_full | Social media metrics How to measure and optimize your marketing investment Jim Sterne |
| title_fullStr | Social media metrics How to measure and optimize your marketing investment Jim Sterne |
| title_full_unstemmed | Social media metrics How to measure and optimize your marketing investment Jim Sterne |
| title_short | Social media metrics |
| title_sort | social media metrics how to measure and optimize your marketing investment |
| title_sub | How to measure and optimize your marketing investment |
| topic | Internet marketing Marketing research Online social networks Economic aspects Social media Economic aspects Erfolgskontrolle (DE-588)4015228-5 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Werbung (DE-588)7636951-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Marketing research Online social networks Economic aspects Social media Economic aspects Erfolgskontrolle Online-Marketing Soziale Software World Wide Web 2.0 Online-Werbung Social Media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019014904&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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