The new global brands: managing non-government organizations in the 21st century
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2006
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references |
| Physical Description: | vi, 324 p. ill., map 24 cm |
| ISBN: | 032432023X |
Staff View
MARC
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| 245 | 1 | 0 | |a The new global brands |b managing non-government organizations in the 21st century |c John A. Quelch, Nathalie Laidler-Kylander |
| 246 | 1 | 3 | |a Managing non-government organizations in the twenty-first century |
| 264 | 1 | |a Mason, Ohio |b Thomson/South-Western |c 2006 | |
| 300 | |a vi, 324 p. |b ill., map |c 24 cm | ||
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Record in the Search Index
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| adam_text | Table of Contents
Introduction 1
PART 1: Mission and Strategy
Case 1: Starting Out: Peace Winds Japan 28
Case 2: Redefining Mission: Amnesty International 37
Case 3: Mission, Strategy and Organization:
Oxfam America in 2002 62
PART 2: Progress and Performance
Case 4: Managing Organic Growth: BRAC 84
Case Si Growing Through Partnering:
ACCION International 112
Case 6: Assessing Performance: International Federation
of Red Cross and Red Crescent Societies 143
PART 3: Brand Meaning
Case 7: Understanding Brand Meaning: UNICEF 174
Case 8: Communicating Brand Meaning: CARE USA 197
Case 9: Managing Dual Brands: The BRAC and Aarong
Commercial Brands 226
PART 4: Brand Value
Case 10: Assessing Brand Value: Habitat for Humanity
International: Brand Valuation 248
Case II; Leveraging Brand Value: WWF 273
Case 12: Sustaining Brand Value: Medecins
Sans Frontieres 297
|
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| author | Quelch, John A. 1951- Laidler-Kylander, Nathalie |
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| discipline | Soziologie |
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| id | DE-604.BV036122469 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:12:34Z |
| institution | BVB |
| isbn | 032432023X |
| language | English |
| lccn | 2004112064 |
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| physical | vi, 324 p. ill., map 24 cm |
| publishDate | 2006 |
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| publisher | Thomson/South-Western |
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| spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut The new global brands managing non-government organizations in the 21st century John A. Quelch, Nathalie Laidler-Kylander Managing non-government organizations in the twenty-first century Mason, Ohio Thomson/South-Western 2006 vi, 324 p. ill., map 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Management gtt Merken gtt Niet-gouvernementele organisaties gtt Organisations non gouvernementales - Cas, Études de Organisations non gouvernementales - Gestion Raison sociale Non-governmental organizations Management Non-governmental organizations Case studies Business names (DE-588)4522595-3 Fallstudiensammlung gnd-content Laidler-Kylander, Nathalie Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019012419&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Quelch, John A. 1951- Laidler-Kylander, Nathalie The new global brands managing non-government organizations in the 21st century Management gtt Merken gtt Niet-gouvernementele organisaties gtt Organisations non gouvernementales - Cas, Études de Organisations non gouvernementales - Gestion Raison sociale Non-governmental organizations Management Non-governmental organizations Case studies Business names |
| subject_GND | (DE-588)4522595-3 |
| title | The new global brands managing non-government organizations in the 21st century |
| title_alt | Managing non-government organizations in the twenty-first century |
| title_auth | The new global brands managing non-government organizations in the 21st century |
| title_exact_search | The new global brands managing non-government organizations in the 21st century |
| title_full | The new global brands managing non-government organizations in the 21st century John A. Quelch, Nathalie Laidler-Kylander |
| title_fullStr | The new global brands managing non-government organizations in the 21st century John A. Quelch, Nathalie Laidler-Kylander |
| title_full_unstemmed | The new global brands managing non-government organizations in the 21st century John A. Quelch, Nathalie Laidler-Kylander |
| title_short | The new global brands |
| title_sort | the new global brands managing non government organizations in the 21st century |
| title_sub | managing non-government organizations in the 21st century |
| topic | Management gtt Merken gtt Niet-gouvernementele organisaties gtt Organisations non gouvernementales - Cas, Études de Organisations non gouvernementales - Gestion Raison sociale Non-governmental organizations Management Non-governmental organizations Case studies Business names |
| topic_facet | Management Merken Niet-gouvernementele organisaties Organisations non gouvernementales - Cas, Études de Organisations non gouvernementales - Gestion Raison sociale Non-governmental organizations Management Non-governmental organizations Case studies Business names Fallstudiensammlung |
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